

a simplified and standardized conception or
imagine invested with special meaning
and held in common by members of a group


http://youtu.be/SK7s4KJAUk

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“white” people are
considered wealthy
Blonde Hair, Blue
Eyes
Having people of
other races as
“slaves”
Other races are
stereotyped to cater
to Caucasian people




http://youtu.be/ojqM
GlqYHPg
http://youtu.be/KLdd
0go7IMw

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“Black” people are
known for fried
chicken.
“White” people
familiarized as having
a black butler and very
wealthy.
African American
people have wild
behavior
Associates with gangs
and poverty


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Black people are not animals over fried
chicken.
Transition audience to multicultural not only
black people.
Deemed to live in urban areas


Any advertising or promotion that
misrepresents the nature,
characteristics, qualities or geographic
origin of goods, services or commercial
activities"


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Two popular healthy
athlete's eating
unhealthy Mc
Donald’s.
Mc Donald’s promotes
unhealthy eating to an
audience using famous
athlete’s. Appealing
figures in order to sell
there product.
Athletes Eat Healthy



http://youtu.be/gRq4h
gBKBDM
Woman are perceived
to have a little body
 Woman come in all
different shapes and
sizes
 Woman with curves
are just as beautiful
“Beauty is in the Eye of
the beholder”

Sight sound and motion presentation

Sight sound and motion presentation