Side-Kicks is a social networking hosting website that allows organizations to have their own individual social networking site. As the administrator, they control privacy settings for their site and can customize aspects like colors and logos. Only relevant ads appear on the site. The creator, James Maguire, plans for Side-Kicks to generate revenue through renting advertising space on the individual sites on a monthly or annual basis. His goals are to have 100 organizations in year one, 250 in year two, and 1000 in year three, along with growing advertiser numbers from 50 to 125 to 500 over the same period.

1. Side-Kicks
James Maguire
B00515213

2. What I’m going to cover
• Who Am I ?
• What is Social Networking ?
• Growth in Social Networking Websites
• Problems with Social Networking Websites
• Side-Kicks
• Revenue
• Future Plans

3. Who Am I ?
• James Maguire
• Derrylin, Co. Fermanagh
• BSc Hons Interactive Multimedia Design
• MSc Computing & Creative Technologies
• HTML, xHTML, HTML5, CSS, CSS3, XML, Visual Basic, SQL,
PHP, JavaScript, jQuery, ActionScript 3.0, Xcode, C#

4. What is Social Networking ?
The use of a dedicated Web site to
communicate informally with other
members of the site, by posting
messages, photographs, etc

5. Growth In Social Networking
• One in every nine people on Earth is on Facebook
• Users on YouTube spend a total of 2.9 billion hours per
month (326,294 years)
• People upload 3,000 images to Flickr every minute
• 190 million average Tweets per day occur on Twitter
• Google+ was the fastest social network to reach 10
million users at 16 days (Twitter took 780 days and
Facebook 852 days)

7. Problems with Social Networking Websites
• The most glaring disadvantage of social networking
sites is the risk of identity theft and fraud.
• The personal information of users can be used by
dubious people for illegal activities. Information like
the e-mail address, name, location, and age can
be used to commit online crimes.
• Usually once information is published on the
internet, it is there forever.
• Sites like Facebook have been used to make the
decision in whether an employer will hire someone

8. Side-Kicks
• Social Networking Hosting Website
• Each organization gets individual Social Networking Website
• Person that signs up becomes administrator
• Administrator control privacy for their own website
• Website can be customized- Background Colour, Font, Logo
• Only relevant adverts appear on website
• Username form Facebook can be used to sign into website
• Option to share information between other social networking websites

9. Revenue
• Free sign up for organizations
• Advertising space can be rented on monthly or annual basics
• Two different sizes of adverts
• 3cm x 3cm
• £100 per month
• £1000 per annum
• 3cm x 6cm
• £150 per month
• £1500 per annum

11. Future Plans
• Year One - 100 Organizations
• Year Two – 250 Organizations
• Year Three 1000 Organizations
• Year One - 50 Advertisers
• Year Two – 125 Advertisers
• Year Three 500 Advertisers

12. What I Covered
• Who I Am
• What is Social Networking ?
• Growth in Social Networking Websites
• Problems with Social Networking Websites
• Side-Kicks
• Revenue
• Future Plans

13. Thanks For Listening
James Maguire