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Project Feasibility and Business Development ไบโอดีเซล 18.19 18.19 Siam Bio Energy Co. Ltd
Group Member ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company  Mission “ We are the solution of alternative energy” Bio Energy Co.,Ltd. Mission
Product description ,[object Object],Agricultural product such as rice corn or cassava Ethanol 60-95% Animal Feed and other by product
Business Model Gas  Station Gas  Station Gas  Station Petroleum Tank Farm Ethanol distillation center Mol lash Corn Rice Cassava
Target market customer ,[object Object],[object Object],[object Object]
Six Force Model (Porter’s Model) 1. Firm Rivalry 2. Threat of entry  by new competitors 3. Threat of substitute  products 4. Bargaining power  of customers 5. Bargaining power  of suppliers 6. Bargaining power  of complementors
1: Firm rivalry ,[object Object],[object Object],[object Object]
2: Threat of entry by new competitors ,[object Object],[object Object]
3: Threat of substitute products ,[object Object],[object Object],[object Object],[object Object]
4: Bargaining of Customer ,[object Object],[object Object],[object Object],[object Object]
5: Bargaining of Supplier ,[object Object],[object Object],[object Object],[object Object]
6: Bargaining of Complementors ,[object Object],[object Object]
Six force summary Force Strength Firm rivalry Low Threat of entry by new competitors Moderate Threat of substitute products Low Bargaining of Customer Lowest Bargaining of Supplier Low Bargaining of Complementors Moderate
SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT analysis ,[object Object],[object Object],[object Object]
SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT analysis ,[object Object],[object Object],[object Object],[object Object]
Strategy Formulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Formulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Formulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Formulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Equipment Ethanol   Cus tomer &  Pro duct   ,[object Object],[object Object],[object Object],[object Object],Local Investor or farmer  cooperative Petroleum company (PTT, Bangchak, Shell or Jet) Customer
Five  Key Values Product Service Price Access Experience
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Five  Key Values Product Machine ,[object Object],[object Object],[object Object],[object Object],[object Object],Ethanol
Five  Key Values Price ,[object Object],[object Object],[object Object],Machine Competitively lower price Ethanol
Five  Key Values Access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Machine Sale to direct consumers in Thailand Ethanol
Logistic Management  Ethanol Distillation Place  Distance Between Ethanol Distillation Place  and  Oil Terminal  50 or 60 Miles  Ethanol Distillation Machine would be  Covered 30 or 40 Miles  Target Customer  Groups  At Kala Sine or Sakon-Nakhon in northeast Thailand
Logistic Cost Analysis Khon Kaen Bangkok Chiang  Mai Average Cost Per Ton Per Mile Oil Carrying Cost at  1.66375  Baht between Bangkok to Chiang Mai and Khon Kaen Source:   The Express Transportation Organization of Thailand (August 8, 2005) Website :  www.eto.mot.go.th   Rental Cost per Truck (10-12 tons, or 15 cubic meters)  Class 3  Class 4  Baht US$ Baht US$ Chiang Mai   586   14.95 511.80 13.05 Nakhon Ratchasima   229.20  5.85 199.40 5.10 Khon Kaen   372.50   9.50 324.30 8.30 Hat Yai (near Songkhla) 710.10  18.10 620.70 15.85 Eastern Seaboard  (Map Ta Phut) 190.40  4.85 165.60 4.25
Logistic Cost Analysis Annually Ethanol Purchase and Purifying Production  Series-1 represent the 75% ethanol purchasing forecasting annually Series-2 represent the 99.5% ethanol selling forecast annually  75% ethanol purchasing   and   99.5% ethanol selling forecast to we have to analyzed logistic cost Year-1 Year-2 Year-3 Year-4 Year-5 Year-6 Year-7 Year-8 Year-9 Year-10 Machine  Sells  Units 10 20 30 30 30 30 30 20 10 10 75% Ethanol P purchase  (Tons) 15,120 45,360 90,720 136,080 181,440 226,800 272,160 302,400 317,520 332,640 9 9. 5% Ethanol Production (Tons) 11,397 34,191 68,382 102,573 136,764 170,955 205,146 227,940 239,337 250,734
Comparison Between the Distance  20+60, 30+50 and 40+40 Miles and Cost Series-1  showed annual vehicle cost when distance 20 + 60 miles Series-2   showed annual vehicle cost when distance 30 + 50 miles Series-3  showed annual vehicle cost when distance 40 + 40 miles So, distillation machine would be setup around 20 miles of customers and 60 miles of oil terminal  Year-1 Year-2 Year-3 Year-4 Year-5 Year-6 Year-7 Year-8 Year-9 Year-10 20 + 60 Miles ฿ 1.64 ฿ 4.92 ฿  9.84 ฿ 14.7 ฿  19.69 ฿  24.61 ฿  29.53 ฿  32.82 ฿  34.46 ฿  36.10 30 + 50 Miles ฿   1.74 ฿ 5.11 ฿ 10.22 ฿ 15.32 ฿ 20.4 ฿ 25.54 ฿ 30.65 ฿ 34.06 ฿ 35.76 ฿ 37.46 40 + 40 Miles  ฿ 1.76 ฿ 5.29 ฿ 1059 ฿ 15.88 ฿ 21.18 ฿ 26.47 ฿ 13.76 ฿ 35.29 ฿ 37.06 ฿ 38.82
Annually Ethanol Carrying Cost When Distance 20 and 60 Miles   Our Decision that if we  setup distillation machine around 20 miles of customers groups and 60 miles of oil terminal it would be less transportation cost and convenience for communication between customers and PTT oil terminal Year-1 Million Year-2 Million Year-3 Million Year-4 Million Year-5 Million Year-6 Million Year-7 Million Year-8 Million Year-9 Million Year-10 Million 75% Ethanol Transpotation Cost  ฿ 0.50 ฿ 1.51 ฿ 3.02 ฿ 4.53 ฿ 6.04 ฿ 7.55 ฿ 9.06 ฿ 10.06 ฿ 10.57 ฿ 11.07 99.5% Ethanol Transportation   Cost ฿ 1.14 ฿ 3.41 ฿ 6.83 ฿ 10.24 ฿ 13.65 ฿ 17.07 ฿ 20.48 ฿ 22.75 ฿ 23.89 ฿ 25.03 Total Logistic Cost ฿ 1.64 ฿ 4.92 ฿ 9.84 ฿ 14.77 ฿ 19.69 ฿ 24.61 ฿ 29.53 ฿ 32.82 ฿ 34.46 ฿ 36.10
Next time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Alternative Energy Production Module

  • 1. Project Feasibility and Business Development ไบโอดีเซล 18.19 18.19 Siam Bio Energy Co. Ltd
  • 2.
  • 3. Company Mission “ We are the solution of alternative energy” Bio Energy Co.,Ltd. Mission
  • 4.
  • 5. Business Model Gas Station Gas Station Gas Station Petroleum Tank Farm Ethanol distillation center Mol lash Corn Rice Cassava
  • 6.
  • 7. Six Force Model (Porter’s Model) 1. Firm Rivalry 2. Threat of entry by new competitors 3. Threat of substitute products 4. Bargaining power of customers 5. Bargaining power of suppliers 6. Bargaining power of complementors
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Six force summary Force Strength Firm rivalry Low Threat of entry by new competitors Moderate Threat of substitute products Low Bargaining of Customer Lowest Bargaining of Supplier Low Bargaining of Complementors Moderate
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Five Key Values Product Service Price Access Experience
  • 25.
  • 26.
  • 27.
  • 28. Logistic Management Ethanol Distillation Place Distance Between Ethanol Distillation Place and Oil Terminal 50 or 60 Miles Ethanol Distillation Machine would be Covered 30 or 40 Miles Target Customer Groups At Kala Sine or Sakon-Nakhon in northeast Thailand
  • 29. Logistic Cost Analysis Khon Kaen Bangkok Chiang Mai Average Cost Per Ton Per Mile Oil Carrying Cost at 1.66375 Baht between Bangkok to Chiang Mai and Khon Kaen Source: The Express Transportation Organization of Thailand (August 8, 2005) Website : www.eto.mot.go.th Rental Cost per Truck (10-12 tons, or 15 cubic meters) Class 3 Class 4 Baht US$ Baht US$ Chiang Mai   586 14.95 511.80 13.05 Nakhon Ratchasima   229.20 5.85 199.40 5.10 Khon Kaen 372.50 9.50 324.30 8.30 Hat Yai (near Songkhla) 710.10 18.10 620.70 15.85 Eastern Seaboard  (Map Ta Phut) 190.40 4.85 165.60 4.25
  • 30. Logistic Cost Analysis Annually Ethanol Purchase and Purifying Production Series-1 represent the 75% ethanol purchasing forecasting annually Series-2 represent the 99.5% ethanol selling forecast annually 75% ethanol purchasing and 99.5% ethanol selling forecast to we have to analyzed logistic cost Year-1 Year-2 Year-3 Year-4 Year-5 Year-6 Year-7 Year-8 Year-9 Year-10 Machine Sells Units 10 20 30 30 30 30 30 20 10 10 75% Ethanol P purchase (Tons) 15,120 45,360 90,720 136,080 181,440 226,800 272,160 302,400 317,520 332,640 9 9. 5% Ethanol Production (Tons) 11,397 34,191 68,382 102,573 136,764 170,955 205,146 227,940 239,337 250,734
  • 31. Comparison Between the Distance 20+60, 30+50 and 40+40 Miles and Cost Series-1 showed annual vehicle cost when distance 20 + 60 miles Series-2 showed annual vehicle cost when distance 30 + 50 miles Series-3 showed annual vehicle cost when distance 40 + 40 miles So, distillation machine would be setup around 20 miles of customers and 60 miles of oil terminal Year-1 Year-2 Year-3 Year-4 Year-5 Year-6 Year-7 Year-8 Year-9 Year-10 20 + 60 Miles ฿ 1.64 ฿ 4.92 ฿ 9.84 ฿ 14.7 ฿ 19.69 ฿ 24.61 ฿ 29.53 ฿ 32.82 ฿ 34.46 ฿ 36.10 30 + 50 Miles ฿ 1.74 ฿ 5.11 ฿ 10.22 ฿ 15.32 ฿ 20.4 ฿ 25.54 ฿ 30.65 ฿ 34.06 ฿ 35.76 ฿ 37.46 40 + 40 Miles ฿ 1.76 ฿ 5.29 ฿ 1059 ฿ 15.88 ฿ 21.18 ฿ 26.47 ฿ 13.76 ฿ 35.29 ฿ 37.06 ฿ 38.82
  • 32. Annually Ethanol Carrying Cost When Distance 20 and 60 Miles Our Decision that if we setup distillation machine around 20 miles of customers groups and 60 miles of oil terminal it would be less transportation cost and convenience for communication between customers and PTT oil terminal Year-1 Million Year-2 Million Year-3 Million Year-4 Million Year-5 Million Year-6 Million Year-7 Million Year-8 Million Year-9 Million Year-10 Million 75% Ethanol Transpotation Cost ฿ 0.50 ฿ 1.51 ฿ 3.02 ฿ 4.53 ฿ 6.04 ฿ 7.55 ฿ 9.06 ฿ 10.06 ฿ 10.57 ฿ 11.07 99.5% Ethanol Transportation Cost ฿ 1.14 ฿ 3.41 ฿ 6.83 ฿ 10.24 ฿ 13.65 ฿ 17.07 ฿ 20.48 ฿ 22.75 ฿ 23.89 ฿ 25.03 Total Logistic Cost ฿ 1.64 ฿ 4.92 ฿ 9.84 ฿ 14.77 ฿ 19.69 ฿ 24.61 ฿ 29.53 ฿ 32.82 ฿ 34.46 ฿ 36.10
  • 33.
  • 34.