Building the community and promoting recommendations made by real people, shumee assists users in coming to sensible decisions. As the platform that connects shopping with the community, shumee wants to develop in the direction of promoting and supporting lifestyle consistent with the ‘smart’ idea. The ‘smart’ idea is understood here not only as a day-to-day application of modern technologies but most of all as reaching life and shopping decisions based on recommendations made by friends and shumee communities, as sharing experience and heading for minimalism and finally as life full of passion, in agreement with the nature.