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Social Media &
Digital Organizing
for Nonprofits
Created by Juan Vasquez, prepped for @SHPE #NILA2015
I’m Juan. @JuanSVas on Twitter.
Feel more comfortable
using social media
to accomplish
organizational goals.
#NILA2015
•Create Purpose
• Tell Stories
• Organize
@JuanSVas
Create
Purpose
Alignment
Champions
#NILA2015
Alignment
#NILA2015
Bueno
Social
Media
Everything ElseEverything
Else
NO Bueno
Social
Media
Champions
You
Champ
#1
Champ
#2 Champ
#3
Champ
#4
= friend
@JuanSVas
Blogging
help
Tom
as
Tell Stories
Content
Data
@JuanSVas
Content
✤ Templates
✤ Load up
✤ Spread it out
#NILA2015
Evergreen = no expiration date
Data
✤ Export
✤ CRM
✤ Guiding light
#NILA2015
Blogging
help
Tom
as
Mine
LinkedIn
Blogging
help
Tom
as
Organize
Tools
Relationships
@JuanSVas
Tools
✤ Enhance your existing efforts
✤ TweetDeck - monitor Twitter conversations
✤ ShortStack - collect data from Facebook Page
✤ Storify - build stories using others’ content
✤ Accurate Append - verify emails, find new info
#NILA2015
Relationships
#NILA2015
What’s your goal?
Support
is not
linear,
be
flexible.
ShortStack
Weekly sharing
…
…
Tom
as
TwitterTimeout
Social media is fueled
by storytelling, both help
communities take action
#NILA2015 #ILookLikeAnEngineer
*Include a picture, tag @SHPE in it
Tool,Tips, Resources
Text NILA to 754.227.6774
@JuanSVas
Questions?
www.vasquezsays.com
juansvas@gmail.com
Text NILA to 754.227.6774
@JuanSVas

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