In ‘Meet the Streets’ we train participants in trendwatching and coolhunting, in their city of choice. A course takes one whole day, divided into 3 parts: 1. Get updated of the most recent and relevant trends by Carl Rohde; 2. Become a real time coolhunter and find inspiring examples together; 3. Learn during a brainstorm how to interpret, analyze and document these fresh found Cool Signals.

1. SHOWCASE
MEET THE STREETS UNIVERSITY
WEDNESDAY 17 APRIL 2013

3. MEET THE STREETS
PRODUCT DESCRIPTION
During a ‘Meet The Streets’ we train participants in ‘Trendwatching &
Coolhunting', in their city of choice. A course takes one whole day,
divided into 3 parts:
Part 1:
Get updated of the most recent and relevant trends by Carl Rohde.
Part 2:
Become a real time Coolhunter and find inspiring examples together.
Part 3:
Learn during a brainstorm how to interpret, analyze and document
these fresh found Cool Signals.

4. MEET THE STREETS
IMPORTANT VALUES
 Get inspired by a team of experts.
 Find out what’s happening on the streets .
 Get in touch with your consumers.
 Discover what Cool Signals can mean for your future business
and innovation skills.
 Meet the Streets is an interactive, content rich and fun way to
stimulate team spirit.
Video clip & Extra information

5. MEET THE STREETS UNIVERSITY
On the 17th of april 2013 Science of the Time (SOTT) organized a Meet
The Streets course with a selected group of ambitious university students.
After a trend presentation the group went on a Coolhunt-journey true ‘De
Bergen’ in Eindhoven. Finally they evaluated their findings and spoke
about interesting clues.

6. TREND SUMMARY
Based on the next 5 important trends SOTT and the students searched
for Cool Signals:
1) Cool Communication
2) The Better World
3) The Rise Of Prosumers
4) Experience Economy
5) Future Onlife
Wondering what our definition of
Cool and our methodology is?
Check it here!
Discover their results on the following pages

7. COOL COMMUNICATION
A FEW STRONG
CHARACTERISTICS:
 Fun & Creative
 Out-of-the-box
 ‘In Your Face’
 Play with words
 Personal touch
 Inspire people
 Tell (& sell) a story

8. COOL SIGNAL
Found at:
Par Four + Moss Wall

9. COOL SIGNAL

10. COOL SIGNAL
Fitting rooms found at:
Ynformal

11. COOL SIGNAL
Found at:
You Are Here Concept Store

12. COOL SIGNAL

13. THE BETTER WORLD
A FEW STRONG CHARACTERISTICS:
 Awareness of environmental problematics
 Sustainable developments
 Pay attention to the next generation
 Harmonious combination of People, Planet & Profit
 Upswing Corporate Social Responsibility (CSR/ MVO)
 Eco Cool

14. COOL SIGNAL
Etnies Shoes:
‘Buy a shoe, plant a tree!’

15. COOL SIGNAL
Found at:
Jannissima Concept Store

16. COOL SIGNAL
Found at:
Faces Kappers

17. COOL SIGNAL
Long-lasting and high quality by Susan Bijl

18. THE RISE OF PROSUMERS
A FEW STRONG CHARACTERISTICS:
 Consumers + producers = prosumers
 Brands & participating consumers
 Specific wishes and needs by individual users
 Customized products and services
 ‘Your wish is my command’
 ‘I don’t want to pay for the rest’

19. COOL SIGNAL
Design your own
fire extinguisher!
Found at:
Ynformal

20. COOL SIGNAL
Create your own belt:
Ocho 8

21. EXPERIENCE ECONOMY
A FEW STRONG CHARACTERISTICS:
 Creation of value by adding an experience to a product or service
 BRING me a memorable experience
 Often with a transformation in behaviour: pursuit of happiness
 “With transformations, the customer is the product!”

22. COOL SIGNAL

23. COOL SIGNAL
You Are Here Concept Store:
TimeCapsules

24. COOL SIGNAL

25. COOL SIGNAL
Shop & See Retail
Route Admirant:
Art Project

26. FUTURE ONLIFE
A FEW STRONG CHARACTERISTICS:
 Thanks to technologization and digitization
 Online + Offline = Onlife
 24/ 7/ 365 connected
 Social media
 Fun & Express yourself
 Sharing & buying

27. COOL SIGNAL
Found at:
Subway

28. COOL SIGNAL
Found at: Hunkemöller

29. ROUNDUP

30. SPECIAL THANKS TO:
Michelle van de Vosse
Coolhunter
Sander Billekens
Coolhunter
Lisa Durkstra
Coolhunter
Jan Zeggelaar
Organizer & Coolhunter

31. CONTACT US
Science of the Time
@scienceoftime
/scienceofthetime
carl@scienceofthetime.com
CONTACT US