The document discusses entrepreneurship and the realities of starting a business. It notes that most startups fail, especially during crises like the Covid-19 pandemic. To survive as an entrepreneur requires skills like problem solving, improvisation, and the ability to pivot quickly. The document recommends developing multiple online income streams rather than relying on one source or external financing. It provides tips on focusing on customer needs and solutions over "passion projects" to build a sustainable business.

1. SHOULD YOU BE AN ENTREPRENEUR?
THE TRUTH ABOUT ENTREPRENEURSHIP
TONY DE BREE
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020

2. INTRODUCTION
11-8-2020
Tony de Bree: 06-34387806.
LinkedIn: here.
TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
Today, I will share hands-on experiences with:
1) successful & failing founders of high-tech and impact
startups since 1997;
2) 10.000+ independent online entrepreneurs globally since
2001 when I started to make money online next to my day job
at ABN Amro Bank and
3) the large & small companies that I am helping since the
beginning of the Covid-19 crisis to make a survival plan and
survive….
if its already not too late….

3. OBJECTIVE OF THIS SESSION
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
In this session you will discover if you have what it takes to start your
company during the current Covid-19 crisis and if you have the right ‘survival
skills to survive. I will also give you practical tips on how to make money
online from multiple online income streams.

4. 11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
Are you ok with that?

5. REALITY CHECK 1
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
Many people want to follow their passion and are dreaming about how to make
money with their ‘great ideas’ and change the world. The truth is that most of the
startups founded since 1997 never made it. Many of them did not even survive the
first year.

6. REALITY CHECK 2
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
Right from the start of the Covid-19 pandemic, it has become clear that starting a
successful business is one thing but preventing it from going bankrupt is something
else all together.

7. WHAT ARE THE REQUIRED SKILLS DURING THE COVID-19 CRISIS?
 The right mindset: don’t panic
 Knowing yourself
 Active listening
 Customer focus
 Problem solving
 Decisiveness
 High E.Q.
 Improvisation
 Choosing the right people to work with
 Being able to do things yourself (ICT)
And….
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020

8. BEING ABLE TO LET GO OF YOUR LOVE BABIES,
ACTING FAST AND STOPPING IN TIME
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020

9. 11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
Why do you think so many entrepreneurs are in BIG trouble in
the current Covid-19 crisis?

10. 11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
1. Skills of founder or founders
2. Not the right niche/blue ocean/lack of focus
3. Their revenue model (1 revenue stream)
4. Their cost structure (fixed costs and unnecessary
costs including high external financing costs)
5. Their financing strategy (too much external
financing: subsidies, bank loans, credits &
investors)
CAUSES OF FINANCIAL PROBLEMS AND BANKRUPCY
1.
2.
3. 4.
5.

11. ‘COMPANIES GO BANKRUPT BECAUSE THEY CAN’T PAY THEIR BILLS, NOT
BECAUSE THEY LACK EXTERNAL FINANCING’
– WILLEM VAN DER LEEGTE, SENIOR EXECUTIVE VDL
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020

12. REVUE MODEL WITH MULTIPLE ONLINE INCOME STREAMS
Minimum of 4-5 online income streams:
 Consulting, training & coaching
 Digital products
 Online courses & eLearning
 Video services
 Online speaking
 1,5 sessions
 Solving real problems for real people in your
niche because it’s you!
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020

13. TONY’S PERSONAL TIPS FOR YOU TO SURVIVE AND THRIVE
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
 Forget ‘passion’ and ‘great ideas’
 Focus on answering the question ‘why you?’
 Focus on being relevant for people
 Focus on providing real solutions
 Work together with people with the same
values
 Aim at multiple-online income streams
 Avoid unnessary costs
 Avoid external financing

14. 11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
So….do you have what it takes to be successful and survive the
current crisis?

15. JOIN US NEXT WEEK THE 9TH OF JULY LIVE AT THE VENTURE CAFÉ IN
ROTTERDAM FOR A HOW TO MAKE A SURVIVAL PLAN SESSION?
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
And win of free copy of this ‘startup survival pack’ (in
Dutch):
 A 5 step survival guide;
 5 free startup canvasses (downloadable);
 4 free startup checklists (downloadable);
 6 free video tutorials;
Bonus: free eBook on ‘Online Advertising For
Startups (50+ pages in English).

16. CONTACT INFO
11-8-2020TONY DE BREE: ‘SHOULD YOU BE AN ENTREPRENEUR? THE TRUTH ABOUT ENTREPRENEURSHIP', ©2020
Tony de Bree
Skype: tony.de.bree
WhatsApp: 06-34387806
LinkedIn: www.linkedin.com/in/tonydebree