The document discusses conventions commonly found in short film posters. Many posters feature a large picture of the protagonist, with the short film title displayed prominently in big, bold font. Below the title is often the director's name. Production details like writers and directors are also included. Posters generally keep the design simple with a portrait orientation, minimal text, and cross-media references to promote the film across different platforms. The protagonist is central to convey who the main character is through lighting and positioning within the frame.

1. Short film posters
Codes & conventions

2. Big, clear picture of the
protagonist.
Size of font is large with
the short film title very
clearly displayed.
Underneath the title; the
name of the director.
Cross media & synergy: the
poster is print whereas the
website reference in
technological.
Production blurb; writers,
directors, makers, story
writers, directors of
photography, music directors.

3. Big, clear picture of the
protagonist looking at the
clock.
Props; the clock which
links back to the title of
the short film.
Criticism through rating and a
one-worded quote.
The newspaper is also
mentioned.
Title is displayed through
a big and bald font in
black and white.
Production blurb; writers,
directors, makers, story
writers, directors of
photography, music directors.

4. Production blurb; writers,
directors, music directors,
producers.
Extra large font which
brings more emphasise on
the title.
A bigger emphasise on the
house and smaller emphasise
on the protagonist.
Cross media and synergy:
the poster is print and the
website is technological.
Small and hidden credits
informing the audience about
the writer & producer.

5. All in all
• Big and bold font and therefore clear title.
• The vast majority of the short film posters consists of the
protagonist, this seems to be an important convention of short film
posters.
• Conventionally the lighting and positioning of the actors will reflect
on their role of the actors. For example, if an actor is placed in the
middle of the frame it would mean that he/she is the main
character.
Other conventions
• Portrait
• Simple
• Bald fonts
• Unique & Original
• Minimal text
• Cross media