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Wendy Lile recommends that a company delay launching a new advertising campaign until addressing an issue of 120,000 bottles of their natural spring water being contaminated. She suggests terminating the plant worker responsible and recalling the contaminated bottles if they have reached shelves, which would determine if the campaign launch can be delayed or needs to be postponed. Recalling contaminated bottles already distributed would hurt the company's reputation initially but showing ethical handling of the situation would help reputation in the long run.
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Recommended
South Orange Memo on Alternative Water Supply
A memorandum prepared for the South Orange Board of Trustees outlining the different options for selecting a new water source.
Mail and Email Sales Presenter (May 2014)
At Royal Mail we’ve always believed in using the power of 1 to 1 communications to build customer relationships.
However, technology has transformed marketing communications. The development of email and the rapid adoption of smartphones and tablets have changed the way
we connect with customers forever. When you want to talk to customers directly you now have many different tools at your disposal and that’s a good thing.
So we’ve conducted extensive research to find out how customers prefer businesses to talk to them. You have this research in front of you and we think the results are fascinating.
It shows that the core strengths of mail have endured and in some cases grown even stronger, often by driving customers online. Mail is still opened, still valued, still kept and still drives response. Digital has transformed marketing but it hasn’t replaced mail for one simple reason. Customers don’t want it to.
Customers are very clear about what they prefer to receive by mail. They prefer to receive items of substance that they can spend time with and keep. Equally, there are some communications like quick updates that customers prefer to receive via email.
So, complementarity pays. A recent meta-analysis by Peter Field on the IPA Databank reveals that 27% more of the campaigns which delivered high sales performance included mail than did not.
He also looked at campaigns which drove high acquisition levels. And 40% more of these included mail than those that didn’t. Campaigns with mail achieved over twice (104%) the market share growth when measured against campaigns without mail in the mix.
Sample Memorandum
The memo recommends three ways for the Computown Public School System to bridge the digital divide:
1. Build an adequate technology infrastructure with hardware, networking, and internet connectivity using free or low-cost resources.
2. Take advantage of free online educational resources like email accounts, web hosting, and course management tools to boost communications and classroom efficiency.
3. Enable administrators, teachers, students, and parents to utilize the new technology and ensure continual learning through hierarchical leadership and support from agencies that provide technology education.
Greenwash guide
Greenwash refers to unsubstantiated or misleading environmental claims made by companies or organizations. The document discusses the history and rise of greenwash, highlighting that as consumer demand for green products has increased, so too has misleading green advertising by companies seeking to capitalize on this growing market. It notes various regulators and organizations around the world that are trying to curb greenwash through advertising standards and guidelines, but enforcement remains a challenge as complaints of greenwash continue to rise.
Academic Scientist: Big Pharma is not Interested by your Discovery?
I received a newsletter in my email box in which there was a TV reportage saying:
"Cancer is finally cured in Canada but Big Pharma has no interest! The fact that the international drug & medical industry have no interest is because the cure is really cheaper than a chocolate bar and it won't get them to gain any profits at all."
Ethics presentation
When products are misused, companies face an ethical dilemma around accountability and responsibility. While lawsuits are not always the solution, companies must decide whether to develop informational campaigns, redesign products, remove products from the market, or aid those impacted to curb misuse. Each option has consequences like costs, using resources, admitting wrongdoing, halting societal issues, harming public wellbeing, or remaining unassociated but saving money. The document discusses examples like drug paraphernalia in the 1970s and misuse of Q-Tips.
Seventh Generation
- Seventh Generation is a green home and personal care products maker that has historically had small marketing efforts compared to larger competitors like Clorox.
- It recently launched its first national ad campaign called "Protect Planet Home" to raise awareness of environmentally responsible products as the green cleaning products market grows.
- The CEO says their goal is to inform consumers of Seventh Generation's mission to protect the planet in a way that is different from large CPG companies, and increase brand awareness to 45% of U.S. households.
Greenwash Guide
This document provides an overview of the growing issue of greenwash around the world. It discusses how greenwash claims are regulated differently in various countries, with the US, UK, Australia and France all having their own guidelines. It also analyzes data on complaints about greenwash claims to the UK Advertising Standards Authority, finding that complaints have increased significantly in recent years. Utilities, car companies and travel firms have been among the worst offenders. The document concludes that concerns about greenwash are widespread and the problem is becoming more complex globally.
Recommended
South Orange Memo on Alternative Water Supply
A memorandum prepared for the South Orange Board of Trustees outlining the different options for selecting a new water source.
Mail and Email Sales Presenter (May 2014)
At Royal Mail we’ve always believed in using the power of 1 to 1 communications to build customer relationships.
However, technology has transformed marketing communications. The development of email and the rapid adoption of smartphones and tablets have changed the way
we connect with customers forever. When you want to talk to customers directly you now have many different tools at your disposal and that’s a good thing.
So we’ve conducted extensive research to find out how customers prefer businesses to talk to them. You have this research in front of you and we think the results are fascinating.
It shows that the core strengths of mail have endured and in some cases grown even stronger, often by driving customers online. Mail is still opened, still valued, still kept and still drives response. Digital has transformed marketing but it hasn’t replaced mail for one simple reason. Customers don’t want it to.
Customers are very clear about what they prefer to receive by mail. They prefer to receive items of substance that they can spend time with and keep. Equally, there are some communications like quick updates that customers prefer to receive via email.
So, complementarity pays. A recent meta-analysis by Peter Field on the IPA Databank reveals that 27% more of the campaigns which delivered high sales performance included mail than did not.
He also looked at campaigns which drove high acquisition levels. And 40% more of these included mail than those that didn’t. Campaigns with mail achieved over twice (104%) the market share growth when measured against campaigns without mail in the mix.
Sample Memorandum
The memo recommends three ways for the Computown Public School System to bridge the digital divide:
1. Build an adequate technology infrastructure with hardware, networking, and internet connectivity using free or low-cost resources.
2. Take advantage of free online educational resources like email accounts, web hosting, and course management tools to boost communications and classroom efficiency.
3. Enable administrators, teachers, students, and parents to utilize the new technology and ensure continual learning through hierarchical leadership and support from agencies that provide technology education.
Greenwash guide
Greenwash refers to unsubstantiated or misleading environmental claims made by companies or organizations. The document discusses the history and rise of greenwash, highlighting that as consumer demand for green products has increased, so too has misleading green advertising by companies seeking to capitalize on this growing market. It notes various regulators and organizations around the world that are trying to curb greenwash through advertising standards and guidelines, but enforcement remains a challenge as complaints of greenwash continue to rise.
Academic Scientist: Big Pharma is not Interested by your Discovery?
I received a newsletter in my email box in which there was a TV reportage saying:
"Cancer is finally cured in Canada but Big Pharma has no interest! The fact that the international drug & medical industry have no interest is because the cure is really cheaper than a chocolate bar and it won't get them to gain any profits at all."
Ethics presentation
When products are misused, companies face an ethical dilemma around accountability and responsibility. While lawsuits are not always the solution, companies must decide whether to develop informational campaigns, redesign products, remove products from the market, or aid those impacted to curb misuse. Each option has consequences like costs, using resources, admitting wrongdoing, halting societal issues, harming public wellbeing, or remaining unassociated but saving money. The document discusses examples like drug paraphernalia in the 1970s and misuse of Q-Tips.
Seventh Generation
- Seventh Generation is a green home and personal care products maker that has historically had small marketing efforts compared to larger competitors like Clorox.
- It recently launched its first national ad campaign called "Protect Planet Home" to raise awareness of environmentally responsible products as the green cleaning products market grows.
- The CEO says their goal is to inform consumers of Seventh Generation's mission to protect the planet in a way that is different from large CPG companies, and increase brand awareness to 45% of U.S. households.
Greenwash Guide
This document provides an overview of the growing issue of greenwash around the world. It discusses how greenwash claims are regulated differently in various countries, with the US, UK, Australia and France all having their own guidelines. It also analyzes data on complaints about greenwash claims to the UK Advertising Standards Authority, finding that complaints have increased significantly in recent years. Utilities, car companies and travel firms have been among the worst offenders. The document concludes that concerns about greenwash are widespread and the problem is becoming more complex globally.
Positive Social Impact Marketing - A Dummy's Guide
Powered by Fox & Hare
With research from Queen Mary University of London
Firstly, this report aims to help brands communicate the positive impact they have on society, and the natural world upon which society depends.
Secondly, we hope those of us who work for brands which have
negative impacts can use this report as information and inspiration to future-proof their careers and to help their company adapt. Thus realising the business benefits that come with positively impacting society and the environment.
Find us at https://foxandhare.co and let's use your positive social impact as a competitive advantage.
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CEO's Message
A recall was announced for Rock-On Pharma and Miller Drugs products due to excessive acetaminophen caused by a technical error at the Hamilton plant. A power failure caused a quality control device to fail in detecting an issue with the quantity sensor dispensing the active ingredient. The company is upgrading devices and implementing more stringent quality control measures. The priority is ensuring no consumers are affected by stopping production, recalling the affected batch, and informing consumers through public announcements and a hotline. Replacement products are being provided to minimize inconvenience. The company remains committed to being Canada's most trusted generic drug manufacturer and will maintain transparency through this issue.
Moving Sustainability Forward: A Road Map for Consumer Markets
This document provides a roadmap for moving sustainability forward in consumer marketing. It argues that greenwash is a symptom of a larger problem - an immature ecosystem surrounding green marketing. To address this, the document recommends: 1) Educating marketers about sustainability so claims are accurate; 2) Improving retailer and government oversight of claims to prevent misleading information; 3) Encouraging self-regulation of claims through bodies like the National Advertising Division; 4) Developing products that reduce life cycle impacts without relying on green marketing; and 5) Engaging consumers to make sustainable choices through feedback, peer pressure, gamification and information on total costs. The goal is to build a more mature system supporting credible green claims and accelerated
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Chapter 20Public Policy Issues20-P.docx
Chapter 20
Public Policy Issues
20-*
*
Public Policy ConcernsProduct developers have to be aware of emerging public policy concerns and consider their impact on product development and launch.How do the following affect product decision making?Concern about the environment and the results of climate policy, government mandates on fuel emission, etc.Concern about poor diets leading to heart disease, high cholesterol and diabetes, including among young people.
20-*
*
Life Cycle of a Public ConcernStirring
Trial Support
Political Arena
Regulatory Adjustment
Figure 20.1
20-*
*
Product Liability:
Typology of Injury SourcesInherent Risk in ProductDesign Defects Dangerous Condition No Safety Device Inadequate MaterialsDefects in ManufactureInadequate Instructions or WarningsDangers After Use
20-*
*
Four Legal Bases for Product LiabilityNegligenceManufacturer let the product be injuriousWarrantyA promiseExpress warranty: a statement of fact about a productImplied warranty: arises when product is made available for a given use
20-*
*
Four Legal Bases for Product Liability (continued)Strict LiabilitySeller is responsible for not putting a defective product on the marketDefenses: assumption of risk; unforeseeable misuse; not defectiveMisrepresentation Implied use of product, even if not defective
Other Legislation
Consumer Product Safety Act/Safety Commission
20-*
*
Which Are the Real Product Warning Labels?
1. On a disposable razor: “Do not use this product during an earthquake.”
2. On a rock garden: “Eating rocks may lead to broken teeth.”
3. On a roll of Life Savers: “Not for use as a flotation device.”
4. On a hair dryer: “Do not use while sleeping.”
5. On a piano: “Harmful or fatal if swallowed.”
6. On a cardboard windshield sun shade: “Warning: Do not drive with sun shield in place.”
7. On shin guards: “Shin guards cannot protect any part of the body they do not cover.”
8. On syrup of ipecac: “Caution: may induce vomiting.”
9. On an iron: “Do not iron clothes while being worn.”
10. On a plastic sled: “Not to be eaten or burned.”
11. On work gloves: “For best results, do not leave at crime scene.”
12. On a cell phone: “Don’t try to dry your phone in a microwave oven.”
13. On a carpenter’s router: “This product not intended for use as a dentist’s drill.”
14. On a blender: “Not for use as an aquarium.”
15. On a stroller: "Always remove child from stroller before folding.“
16. On a washing machine: “Do not put any person in this washer.”
17. On a fireplace log: “Caution – risk of fire.”
18. On a laser printer cartridge: “Do not eat toner.”
Figure 20.3
20-*
*
Preparing For the Product RecallPrior to the RecallDesignate the recall program coordinator (spokesperson)Develop channels for communicating with customers directlyDuring the RecallAssess safety risk and take corrective actionInform customers as well as intermediaries of the risksAfter the RecallStrive to restore company reputationMonit ...
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Harmful vs enriching
The document discusses the preservation of harmful industries versus promoting socially beneficial products and services. The author argues that while companies need to focus on profits, they also have a responsibility to customers and society. Tobacco companies are criticized as hypocritical for claiming to prevent underage use while profiting from addiction. In contrast, companies like TOMS that donate products for social causes are seen as using their power responsibly and gaining public support. The author believes businesses should help others in need and consider environmental impacts, not just short-term profits.
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I put together some practical tips and examples of marketing in times of Corona. I hope you find it useful.
And this is not just about marketers. COVID-19 is probably the biggest test of leadership in recent times.
Remember how your leaders behave now because this is where the rubber hits the road. We have elections in 2020 and 2021 worldwide. Most notably, in the US, Germany, France, Japan, Taiwan, South Korea, Hong Kong, Vietnam, and many other countries. Choose wisely.
And stay safe!
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This document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 and emerging trends in Web 3.0. Some of the key developments of Web 2.0 include RSS, wikis, social networking, blogging, tagging and user-generated content. Popular open source software, mobile technologies like Android and iPhone, and social media platforms such as Facebook and Twitter are also covered. The document concludes that the web will continue to evolve every 10 years through improvements in both front-end and back-end applications and interfaces.
"Innovations" of copyright and intellectual properties
The document discusses innovations in copyright and intellectual property. It defines intellectual property as including copyright, patents, and trademarks. It discusses restrictive technologies used to prevent copyright infringement like digital rights management. It also provides international statistics on intellectual property filings from the World Intellectual Property Organization and discusses the economic benefits of intellectual property for industries like music, technology, and film.
"Innovations" of copyright and intellectual properties
This document discusses innovations in copyright and intellectual property laws. It covers the types of intellectual property protections including copyrights, patents, and trademarks. It then discusses the application processes and statistics for these protections. The document also examines restrictive technologies like digital rights management (DRM) and piracy laws, and how they impact content distribution and mobile access. It concludes by arguing that current intellectual property restrictions mainly benefit large international businesses, rather than individual creators or the U.S. economy.
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Positive Social Impact Marketing - A Dummy's Guide
Powered by Fox & Hare
With research from Queen Mary University of London
Firstly, this report aims to help brands communicate the positive impact they have on society, and the natural world upon which society depends.
Secondly, we hope those of us who work for brands which have
negative impacts can use this report as information and inspiration to future-proof their careers and to help their company adapt. Thus realising the business benefits that come with positively impacting society and the environment.
Find us at https://foxandhare.co and let's use your positive social impact as a competitive advantage.
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A PowerPoint created by Lilly Johnson for Foundations of Marketing at Sinclair Community College. This presentation is about the components and implementation of conscious and ethical marketing in the business world and its impacts on stakeholders.
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This document discusses several cases of food safety crises involving major brands in Thailand and the United States, and lessons learned from their crisis responses. It describes a crisis in the US where syringes were found in cans of Diet Pepsi, and how the company addressed it by forming a crisis team, cooperating with the FDA, and communicating with the media and customers. It also summarizes three crises in Thailand involving unusual objects found in drinks or contamination issues, and the various problem-solving approaches taken by those companies to manage the crises, address safety, inform the public, and regain customer trust.
CEO's Message
A recall was announced for Rock-On Pharma and Miller Drugs products due to excessive acetaminophen caused by a technical error at the Hamilton plant. A power failure caused a quality control device to fail in detecting an issue with the quantity sensor dispensing the active ingredient. The company is upgrading devices and implementing more stringent quality control measures. The priority is ensuring no consumers are affected by stopping production, recalling the affected batch, and informing consumers through public announcements and a hotline. Replacement products are being provided to minimize inconvenience. The company remains committed to being Canada's most trusted generic drug manufacturer and will maintain transparency through this issue.
Moving Sustainability Forward: A Road Map for Consumer Markets
This document provides a roadmap for moving sustainability forward in consumer marketing. It argues that greenwash is a symptom of a larger problem - an immature ecosystem surrounding green marketing. To address this, the document recommends: 1) Educating marketers about sustainability so claims are accurate; 2) Improving retailer and government oversight of claims to prevent misleading information; 3) Encouraging self-regulation of claims through bodies like the National Advertising Division; 4) Developing products that reduce life cycle impacts without relying on green marketing; and 5) Engaging consumers to make sustainable choices through feedback, peer pressure, gamification and information on total costs. The goal is to build a more mature system supporting credible green claims and accelerated
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Chapter 20
Public Policy Issues
20-*
*
Public Policy ConcernsProduct developers have to be aware of emerging public policy concerns and consider their impact on product development and launch.How do the following affect product decision making?Concern about the environment and the results of climate policy, government mandates on fuel emission, etc.Concern about poor diets leading to heart disease, high cholesterol and diabetes, including among young people.
20-*
*
Life Cycle of a Public ConcernStirring
Trial Support
Political Arena
Regulatory Adjustment
Figure 20.1
20-*
*
Product Liability:
Typology of Injury SourcesInherent Risk in ProductDesign Defects Dangerous Condition No Safety Device Inadequate MaterialsDefects in ManufactureInadequate Instructions or WarningsDangers After Use
20-*
*
Four Legal Bases for Product LiabilityNegligenceManufacturer let the product be injuriousWarrantyA promiseExpress warranty: a statement of fact about a productImplied warranty: arises when product is made available for a given use
20-*
*
Four Legal Bases for Product Liability (continued)Strict LiabilitySeller is responsible for not putting a defective product on the marketDefenses: assumption of risk; unforeseeable misuse; not defectiveMisrepresentation Implied use of product, even if not defective
Other Legislation
Consumer Product Safety Act/Safety Commission
20-*
*
Which Are the Real Product Warning Labels?
1. On a disposable razor: “Do not use this product during an earthquake.”
2. On a rock garden: “Eating rocks may lead to broken teeth.”
3. On a roll of Life Savers: “Not for use as a flotation device.”
4. On a hair dryer: “Do not use while sleeping.”
5. On a piano: “Harmful or fatal if swallowed.”
6. On a cardboard windshield sun shade: “Warning: Do not drive with sun shield in place.”
7. On shin guards: “Shin guards cannot protect any part of the body they do not cover.”
8. On syrup of ipecac: “Caution: may induce vomiting.”
9. On an iron: “Do not iron clothes while being worn.”
10. On a plastic sled: “Not to be eaten or burned.”
11. On work gloves: “For best results, do not leave at crime scene.”
12. On a cell phone: “Don’t try to dry your phone in a microwave oven.”
13. On a carpenter’s router: “This product not intended for use as a dentist’s drill.”
14. On a blender: “Not for use as an aquarium.”
15. On a stroller: "Always remove child from stroller before folding.“
16. On a washing machine: “Do not put any person in this washer.”
17. On a fireplace log: “Caution – risk of fire.”
18. On a laser printer cartridge: “Do not eat toner.”
Figure 20.3
20-*
*
Preparing For the Product RecallPrior to the RecallDesignate the recall program coordinator (spokesperson)Develop channels for communicating with customers directlyDuring the RecallAssess safety risk and take corrective actionInform customers as well as intermediaries of the risksAfter the RecallStrive to restore company reputationMonit ...
Chapter 5 Bom 120
The document discusses business ethics and corporate social responsibility. It defines ethics as principles that outline appropriate moral behavior for individuals and organizations. Business ethics became more important in the 1980s as public criticism of corporate behavior rose. To restore trust, businesses need to punish wrongdoing, increase transparency, and hold people accountable beyond just legal compliance. Various factors like values, management, and the environment influence business ethics. The document also provides examples of ethical dilemmas and discusses approaches to improving ethics through codes of conduct and other measures.
Harmful vs enriching
The document discusses the preservation of harmful industries versus promoting socially beneficial products and services. The author argues that while companies need to focus on profits, they also have a responsibility to customers and society. Tobacco companies are criticized as hypocritical for claiming to prevent underage use while profiting from addiction. In contrast, companies like TOMS that donate products for social causes are seen as using their power responsibly and gaining public support. The author believes businesses should help others in need and consider environmental impacts, not just short-term profits.
[BrandHero] Corona Times
Brave marketers needed.
I put together some practical tips and examples of marketing in times of Corona. I hope you find it useful.
And this is not just about marketers. COVID-19 is probably the biggest test of leadership in recent times.
Remember how your leaders behave now because this is where the rubber hits the road. We have elections in 2020 and 2021 worldwide. Most notably, in the US, Germany, France, Japan, Taiwan, South Korea, Hong Kong, Vietnam, and many other countries. Choose wisely.
And stay safe!
Similar to Short case organization (14)
Positive Social Impact Marketing - A Dummy's Guide
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More from Wendy Lile
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The document discusses innovations in copyright and intellectual property. It defines intellectual property as including copyright, patents, and trademarks. It discusses restrictive technologies used to prevent copyright infringement like digital rights management. It also provides international statistics on intellectual property filings from the World Intellectual Property Organization and discusses the economic benefits of intellectual property for industries like music, technology, and film.
"Innovations" of copyright and intellectual properties
This document discusses innovations in copyright and intellectual property laws. It covers the types of intellectual property protections including copyrights, patents, and trademarks. It then discusses the application processes and statistics for these protections. The document also examines restrictive technologies like digital rights management (DRM) and piracy laws, and how they impact content distribution and mobile access. It concludes by arguing that current intellectual property restrictions mainly benefit large international businesses, rather than individual creators or the U.S. economy.
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The document proposes a gas pump program for GilbarcoVeeder-Root that will (1) reduce time spent at the pump, (2) remove the risk of gas theft, and (3) improve customer service. It details the software development life cycle process used to design the program, including analyzing requirements, designing the top-level algorithm and pseudocode, implementing it in a programming language, and maintaining it with frequent updates. It also provides a demonstration video and assures the functionality of the program meets its purpose.
Gas pump program final
The document describes a program for calculating charges at an automated gas pump. It includes an algorithm and pseudocode for the program. The program will prompt the user to select gas type (regular or premium) and service type (full service, gas and go, or self service). It will then calculate the total charge based on the gas price, any service fees, sales tax, and gas tax. The pseudocode walks through each step, including welcoming the user, getting their selections, performing the calculations, and displaying the final total. It provides documentation and comments to explain the tasks and subtasks completed by the program.
Website design and development part 1
This document provides a first draft for a website design focused on custom Android firmware and themes. The website will showcase custom ROMs and themes for Samsung Galaxy devices, include a forum for user discussion, display news and updates on new releases and requests, and provide troubleshooting help. The target audience includes Galaxy SII, SIII, and SIV users located around the world, especially in the US, Canada, China, India, and UK, with an estimated 500,000 current followers and expected 1 million once launched. The purpose is to help Android users free their phones from advertising bloatware and unleash their full potential.
Interactive features
The document summarizes three interactive features added to the Dezigning Madnezz website:
1. A Google search box was added to the header of every page to allow users to search Google without leaving the site. This is convenient for users researching how to root their phone or find custom ROMs.
2. Two tutorial videos were added - one demonstrating how to root the Samsung Galaxy SII and another outlining the top 10 reasons to root a Samsung Galaxy phone. Including the video titles in site metadata can help the page rank for those search terms.
3. A contact form was added to the contact page to allow users to get troubleshooting help for issues with the site, ROMs,
Elias sitereview
This document provides a comparative review of the websites of Bob Goodlatte and the law firm Jeffer Mangels Butler & Mitchell LLP to identify design features that could be implemented on The Elias Group's website. Both websites have appealing colors and basic layouts with horizontal navigation bars and links. They provide important information through headings and dropdown menus, and have no spelling errors or broken links. The header slides on both sites contribute positively to the user experience.
Website evaluationpaperfinal
This document provides an evaluation of improvements that could be made to the Elias Group website. It analyzes the current site and identifies several issues, such as a lack of key information pages and proper navigation structure. The summary proposes adding additional pages like About Us, Contact Us, Projects, Health & Safety, and Training. It also recommends modernizing the design, optimizing images for faster loading, adding nested menus for improved navigation, and displaying more important information prominently on the homepage. The goal of the improvements is to make the site more functional, informative and competitive for its business services.
Succession and natural selection
The document discusses secondary succession in an animation where soil is already present, unlike primary succession which occurs in an uninhabited environment. It then hypothesizes that limbless salamanders evolved due to their shoreline habitat, where losing limbs allowed them to escape predators by entering the water. According to Darwin's theory of natural selection, losing limbs became a favorable trait for these salamanders. Over more generations and time, they may further adapt to aquatic life by losing legs and developing gills.
Population size
The document discusses factors that affect population size, including growth rate, death rate, immigration, and emigration. It notes that population increases when the growth rate is higher than the death rate, and decreases when the death rate is higher. For the animals in the video, immigration impacted population size when they were brought to the country for fur trading, and growth rate is a factor as they breed rapidly and are diminishing local vegetation, causing environmental problems. The population will likely die off after exhausting resources or move to a new location.
Mitigation strategies and solutions for energy conservation
This document provides references for the paper "Mitigation Strategies and Solutions: Energy Conservation" by Wendy Lile. It includes 5 references, 2 of which are peer reviewed journal articles about strategies for energy conservation in buildings, including using solar energy to power absorption cooling cycles and optimizing energy demand and supply. The other 3 references are newspaper or magazine articles that are not peer reviewed, covering topics like US energy policy goals, natural gas drilling, and US spending on green energy.
Energy resource plan
This document outlines reasons to conserve energy and discusses renewable and non-renewable energy sources. It begins by focusing on crude oil as the main non-renewable energy source and reasons to conserve it, such as reducing foreign oil imports and addressing environmental issues like global warming. It then discusses renewable sources like wind, solar, biofuels and hydropower as alternatives. Specific conservation methods are suggested, and the document calls for more government support of renewable energy research and infrastructure to transition away from gasoline dependence.
Energy resource challanges
The document discusses various challenges with different energy resources. Wind and solar power face challenges of not having enough strong winds or sunlight over long periods of time. Managing the turbines and panels would not be difficult. Alternative fuels made from foods may not provide enough power, and collecting the raw materials like corn silk can be challenging. Hydropower provides 10% of the nation's electricity but dams are costly and time-consuming to build. Non-renewable resources like coal, oil and gas will run out, so alternatives need to be found. Managing non-renewables involves controlling pollution emissions and environmental impacts while keeping costs low.
Business communication trends
Business communication trends allow people to stay constantly connected through various technologies. The author sends close to 1,000 emails per month between two jobs - one at an optometry office where she spends 80% of her time on phone calls and 20% responding to emails, and another maintaining a company website. Constant communication through phones, email, social media, and other technologies has become essential for managing work. The optometry office, like many small businesses, is adopting new software, electronic medical records, touchscreen exam rooms, and other technologies to streamline work processes and improve patient care while staying up-to-date on data security and cultural diversity.
Oral presentation
The document provides guidelines for creating a successful oral presentation, including using a shocking statement or humorous anecdote to open, summarizing 3 main points, presenting information chronologically from problem to solution, restating the main point at the end, and preparing for audience questions. The document also lists sources for images and information.
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