The company was founded two years ago and has over 100 eCommerce customers using its social eCommerce platform. It raised $3M in a Series A funding round in 2010. The company, ShopIgniter, enables businesses of any size to integrate social features into their eCommerce activities to extend their reach and generate more revenue. It has backing from early Amazon investor Madrona Venture Group and the founder of Jive Software.

1. 1
The company was founded two years ago and has
over 100 eCommerce customers, 20+ on 2.0 social
eCommerce platform
Raised $3M in series A funding in March of 2010
Industry Veteran Backing:
• Backed by Amazon early lead investor Madrona
Venture Group with shared board member, Tom
Alberg
•Dave Hersh, Jive Software founder and Chairman of
the Board recently joined the ShopIgniter board
•Matt Compton CEO, former VP of Yahoo Media
and Strategic Partnerships, head of sales and
marketing for Yahoo Business Services and venture
partner at Madrona Venture Group
Company
ShopIgniter enables companies of any size to make their eCommerce
social with a flexible suite of products that activate their networks to extend
reach and generate revenue.

2. 2
ShopIgniter Makes eCommerce Social
Social eCommerce is About Activating the Network, not just
enabling transactions in social networks
•Influence the social conversation: ShopIgniter helps companies insert
themselves in the social conversation in relevant way, to influence awareness,
interest, purchase consideration and price shopping that lead up to a purchase
decision
•Activate the network: Woot, Groupon, LivingSocial, etc have
experienced success by activating the power of social networks.
•A tactic for all, not a business model of a few: ShopIgniter enables any
company to leverage these types of selling models and other programs
to activate their networks - helping them generate revenue from social
eCommerce

3. 3
Social Network Optimization
Social is the New Search:
Optimizing your network will become more important than optimizing search engines.
Wired, June 22, 2009
Loyalty
Points
Group
Coupon
Private
Sale
One Day
Sale
Facebook
Purchase
Shared
Referral
Incentive
Facebook thinks its
members will increasingly
turn to their friends –
rather than Google’s
algorithms – to navigate
the web.
,,
,,

4. I
4
Activate Your Network to the Social Math
Social Math:
•The average Facebook fan has 130 friends
•90% trust information from friends over
advertisers according to Nielson 4/2009
•Each time you give your fans a coupon,
limited time sale, incentives to share, you
can extend your reach and potential
customer base.
10,000 Fans x 100 Friends =
1,000,000 Potential Customer
Reach
Cost of Equivalent Reach:
•Direct Email: $26,000
Estimated on average $20 CPM
•Banner Advertising: $13,000
Estimated on $10 average CPM
(impressions)
•Print Ad: $100,000 - $150,000
Averages for similar reach in SI, Newsweek,
Vanity Fair
•Direct Mail: $400,000-$600,000
Based on $.55 average postage, printing,
no lists
Reach through relevant social networks compared to similar reach in advertising
Loyalty
Points
Group
Coupon
Private
Sale
One Day
Sale
Facebook
Purchase
Shared
Referral
Incentive

5. 5
• Storefront inside of social network sites like
Facebook
• Social promotions and referral incentives
• Supports flash, VIP, group buying and time-
based retail models
• Social features are enabled inside a
traditional eCommerce website, social site,
or promotional microsites
• Run stand alone or integrated with existing
eCommerce systems
Not just another selling platform, rather one that is built
from the ground up to activate a network to extend reach
and generate revenue.
What is Social eCommerce?
The next-generation platform

6. 6
ShopIgniter sCommerce Suite

7. 7
•Ideal for companies of any size,
marketers looking to leverage
social media marketing and
manage promotions in
Facebook.
•Full eCommerce functionality
enabling control over products,
pricing, options, categories,
collections and more.
•Enables transactions directly
within Facebook.
•Works with ShopIgniter or
existing eCommerce platform so
its not a “siloed” activity difficult
to scale
ShopIgniter sCommerce Suite™
Social eCommerce
Facebook Store
•Comprehensive
eCommerce solution for
small and mid-size
companies.
•Robust inventory
management, intuitive
administration, intelligent
location management.
•Manage group pricing for
wholesale, retail, or member
channels
•Open API allows you to call
any function of our platform
to integrate point of sale,
accounting, ERP, inventory
management and more.
e-Commerce
Platform
•Live anywhere social
promotions engage
consumers on your site,
micro-sites and within social
sites
•Social retail promotions
enable companies to
manage Woot, Gilte Group,
LivingSocial-like sales
•Loyalty system with credits
can incent shopping and
sharing behavior
•Social badge programs
introduce gaming element to
the shopping experience
Social Promotion
Engine™