Hindustan Unilever Limited (HUL) is the largest consumer goods company in India with many popular food and personal care brands. Over time, HUL has evolved its distribution model from direct orders from large retailers, to using registered wholesalers and redistributing stock. However, recently HUL has been struggling in the market by sticking to old strategies and ignoring retailer and distributor concerns. HUL produces many popular brands across personal care, laundry, dish washing, and beverages categories. The fast moving consumer goods (FMCG) industry and retail industry play an important role in the Indian economy by creating jobs and optimizing resource utilization.

1. INTRODUCTION

2. HUL has the largest number of brands . Here some of the
food brands

3. EVOLUTION OF HINDUSTAN UNILIVER LIMITED OVERTIME
1.LARGE RETAILERS PLACED DIRECT ORDERS
2. REGISTERED WHOLESELLERS
3.REDISTRIBUTION STOCKLIST
4. THE KEY STRENGTH

4. MARKET PRESENCE OF HUL
• HUL struggling now a days in
market for sticking at new
point.
• Attracted by detergent
segment by competitors
• Huge spending on
advertisement and promotions
• Ignorance of retailer and
distributors views and concern

5. Products of HUL:-
Personal wash:- Lux. Lifebuoy, Liril , Hamam, Breeze, Moti , Dove, Pears and Rexona
Laundry:- Surf Excel, sun light, Rin ,Wheel & Ala bleech
Dishwasher :- Vim
Disinfectants:- Domex, cif
Bewerages:-
Tea:- Brooke bond, Lipton, taj mahal Coffee:- Brooke bond bru
Beauty Products:- Fair & Lovely, Lakme, Ponds, Vaseline and Aviance
Hair-Care:- Sunsilk naturals, Clinic , Dove and Lifebouy
Oral-Care:- Pepsodent and Close-up

6. POPULAR BRANDS

7. EFFECT OF MARKETING
MIX IN FMCG INDUSTRY

8. EFFECTS :-
 DISPOSAL INCOME ON A RISE
 INDUSTRIAL GROWTH
 MARKET SIZE
HIGHER EMPLOYMENT GENERATION

9. STRATEGY OF HUL
ADVERTISMENT CONNECTS CONSUMER
NEEDS
TRAGET MARKETING
DEMAND OF CONSUMER
STRONG SUPPLY CHAIN

10. CONCLUSION
So, this is all about how tremendously FMCG industry and RETAIL
industry influences the Indian economic environment by capturing high
market share in the business world.
Both the industry plays a vital role in overall development of the country.
It also helps in optimum utilization of resources of the country along with
this it also creates employment opportunities for the youth of the region.
If FMCG and RETAIL INDUSTRY of India applies proper marketing
strategy they can definitely able to outshine all its competitors.

11. DON BOSCO INSTITUTE OF
MANAGEMENT
BUILDING DREAMS SHAPING LIVES