HUL has the largest number of brands . Here some of thefood brands
EVOLUTION OF HINDUSTAN UNILIVER LIMITED OVERTIME 1.LARGE RETAILERS PLACED DIRECT ORDERS 2. REGISTERED WHOLESELLERS 3.REDISTRIBUTION STOCKLIST 4. THE KEY STRENGTH
MARKET PRESENCE OF HUL• HUL struggling now a days in market for sticking at new point.• Attracted by detergent segment by competitors• Huge spending on advertisement and promotions• Ignorance of retailer and distributors views and concern
Products of HUL:-Personal wash:- Lux. Lifebuoy, Liril , Hamam, Breeze, Moti , Dove, Pears and RexonaLaundry:- Surf Excel, sun light, Rin ,Wheel & Ala bleechDishwasher :- VimDisinfectants:- Domex, cifBewerages:-Tea:- Brooke bond, Lipton, taj mahal Coffee:- Brooke bond bruBeauty Products:- Fair & Lovely, Lakme, Ponds, Vaseline and AvianceHair-Care:- Sunsilk naturals, Clinic , Dove and LifebouyOral-Care:- Pepsodent and Close-up
EFFECTS :- DISPOSAL INCOME ON A RISE INDUSTRIAL GROWTH MARKET SIZEHIGHER EMPLOYMENT GENERATION
STRATEGY OF HULADVERTISMENT CONNECTS CONSUMERNEEDSTRAGET MARKETINGDEMAND OF CONSUMERSTRONG SUPPLY CHAIN
CONCLUSIONSo, this is all about how tremendously FMCG industry and RETAILindustry influences the Indian economic environment by capturing highmarket share in the business world.Both the industry plays a vital role in overall development of the country. It also helps in optimum utilization of resources of the country along withthis it also creates employment opportunities for the youth of the region. If FMCG and RETAIL INDUSTRY of India applies proper marketingstrategy they can definitely able to outshine all its competitors.
DON BOSCO INSTITUTE OFMANAGEMENT BUILDING DREAMS SHAPING LIVES