Advertising is a creative
process, which involves among other
things, planning , preparing, and
placing advertisements in the media
to achieve certain objectives.
An advertisement is decided
on taking into consideration
whether it is to be shown in
Also known as retail advertising.
Local area can be village, town or a city.
Media used is newspaper, cable
network, neon signs, posters, billboards and
The response expected is “Buy at my Store.”
Eg. Raj electronics, Rajaram stores, etc…
It is done in a particular region.
(Western region, Southern region)
The media used are regional television
Also outdoor media in a particular
Eg. Chanya choli, Aam ras, etc…
This advertising is undertaken by marketers
who sell their products throughout their
Advertisement are respect of branded
The response expected is “Buy my brand.”
Eg. Parle G, Amul, etc…
This in undertaken by
MNCs, airlines, hotels and exporters who
promote their products/ services in
The international advertisers may/ may
not use same advertise world wide.
Eg. Cadbury, Nestle, etc…