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Advertising
ADVERTiSiNG
Advertising is a creative
process, which involves among other
things, planning , preparing, and
placing advert...
 Local Area
 Regional Area
 National Area
 International Area
AREA
An advertisement is decided
on taking into consider...
AREA
Local Advertising:
 Also known as retail advertising.
 Local area can be village, town or a city.
 Media used is n...
LOCAL
ADVERTiSE
AREA
Regional Advertising:
 It is done in a particular region.
(Western region, Southern region)
 The media used are reg...
REGiONAL
ADVERTiSE
AREA
National Advertising:
 This advertising is undertaken by marketers
who sell their products throughout their
nation.
...
NATiONAL
ADVERTISE
AREA
International advertising:
 This in undertaken by
MNCs, airlines, hotels and exporters who
promote their products/ s...
INTERNATiONAL
ADVERTiSE
ANY
QUESTiONS???
Area advertisement
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Area advertisement

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Area advertisement

  1. 1. Advertising
  2. 2. ADVERTiSiNG Advertising is a creative process, which involves among other things, planning , preparing, and placing advertisements in the media to achieve certain objectives.
  3. 3.  Local Area  Regional Area  National Area  International Area AREA An advertisement is decided on taking into consideration whether it is to be shown in in:
  4. 4. AREA Local Advertising:  Also known as retail advertising.  Local area can be village, town or a city.  Media used is newspaper, cable network, neon signs, posters, billboards and local cinema.  The response expected is “Buy at my Store.”  Eg. Raj electronics, Rajaram stores, etc…
  5. 5. LOCAL ADVERTiSE
  6. 6. AREA Regional Advertising:  It is done in a particular region. (Western region, Southern region)  The media used are regional television and newspaper.  Also outdoor media in a particular region.  Eg. Chanya choli, Aam ras, etc…
  7. 7. REGiONAL ADVERTiSE
  8. 8. AREA National Advertising:  This advertising is undertaken by marketers who sell their products throughout their nation.  Advertisement are respect of branded products.  The response expected is “Buy my brand.”  Eg. Parle G, Amul, etc…
  9. 9. NATiONAL ADVERTISE
  10. 10. AREA International advertising:  This in undertaken by MNCs, airlines, hotels and exporters who promote their products/ services in different countries.  The international advertisers may/ may not use same advertise world wide.  Eg. Cadbury, Nestle, etc…
  11. 11. INTERNATiONAL ADVERTiSE
  12. 12. ANY QUESTiONS???

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