Atlas Group is an innovative consumer intelligence consultancy, founded in 2003, with more than thirty combined years of experience in planning, research, and consumer interaction. We guide understanding to reveal where consumers and brands intersect by decoding and interpreting markets, trends, and messages…Exploring, navigating, and deciphering cluttered and often confusing territory.

1. ATLAS GROUP
An Introduction
NOVEMBER 2008
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2. “Popular culture is the matter that makes up our
collective life and that amalgamates our plentiful
affinities.
…(It) permeates our everyday conversations,
unifying social groups and colleagues, and
circulating the materials with which we splice
together our identities, creating the images and the
soundtracks through which we contemplate who we
are.”
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3. WE DECODE
POPULAR
CULTURE
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4.  Atlas Group is an innovative consumer
intelligence consultancy with more than thirty
combined years of experience in planning,
research, and consumer interaction
 The associates of Atlas Group work in
partnership with our clients to deliver
customized, relevant strategic insights that
drive action
 Like a compass for insights, we guide
understanding to reveal where consumers
and brands intersect by decoding and
interpreting markets, trends, and messages…
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5.  Atlas Group is an innovative consumer
intelligence consultancy with more than thirty
combined years of experience in planning,
research, and consumer interaction
 The associates of Atlas Group work in
partnership with our clients to deliver
customized, relevant strategic insights that
drive action
 Like a compass for insights, we guide
understanding to reveal where consumers and
brands intersect by decoding and interpreting
markets, trends, and messages…exploring,
navigating, and deciphering cluttered and often
confusing territory
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6. WHO WE KNOW
30-Somethings + 40-Somethings
Metropolitan Young Adults
Gen X Parents
Nightlife Patrons + Staff
Kids
Teens
Tweens
Latino Community
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7.  The partners of Atlas Group have considerable
experience in researching brands and products,
including topics regarding competitors, target
consumers, and related marketplaces
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8.  The partners of Atlas Group have considerable
experience in researching brands and products,
including topics regarding competitors, target
consumers, and related marketplaces
 We work with our clients to harness this vital
information in order to
• inform a new business pitch
• infuse creative development
• aid in account retention
• offer meaningful added-value services
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9. CATEGORIES
Beer, Wine, and Spirits
Health and Beauty Aids
Breakfast Foods
Candy and Snack Foods
Soft Drinks (Carbonated Beverages, Energy Drinks, Iced Tea, Coffee)
Education
Tobacco
Consumer Electronics
Restaurants
Automotive
Apparel and Footwear
Retail
Wireless Communications (Handsets and Carriers)
Financial Services
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10. CHANGING DIRECTIONS
Past Present Future
Most consumer trend agencies follow The universe of media and Market indicators point towards an
far behind the consumer, and some communications channels continues increased need for innovative,
have closed shop, as their to expand making it more difficult, but targeted, layered, and strategic
information quickly becomes dated also more critical for brand messages consumer insights
and does not provide actionable capture consumer attention and to cut
A holistic approach that harnesses
insights through the confusion, distraction, research expertise can help to guide,
distrust and malaise to deepen, and to refine initiatives, by
Fads and trends are great fun, but
without a context for understanding As traditional outlets continue to lose incorporating relevant consumer
insight with other germane disciplines
them, and the real opportunities they effectiveness, a shift toward
reveal, their value is lost integrated marketing strategies Few independent companies exist
demands a superior understanding of with the focused expertise that we
“Me too” marketing, born from the offer
the target and an even greater need
latest consumer trend data is proving
for a meaningful connection with
to be costly, difficult to measure and
consumers
control, and negatively impacting
consumer brand perceptions
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11.  Decoding and interpreting insights, and popular
culture signifiers—which capture the attention of
target consumers—infuses brands, strategies
and concepts with the relevance to break
through
 By way of traditional and non-traditional
methodologies, we bring the consumer to life at
both micro and macro levels providing a
comprehensive multi-dimensional model
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12. HOW WE GET THERE
STRATEGIC PLANNING
COMPETITIVE MAPPING
 
QUALITATIVE RESEARCH
INFORMATION RESOURCES
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13. STRATEGIC PLANNING
 Insightful, measurable communication initiatives
• Executable via a diverse set of marketing and advertising
disciplines
 Infusing outstanding creative solutions that will
be effective in the marketplace
 Identifying a client’s existing relevant resources
• Formulating additional recommended resources
• Introducing tools to harness resources to inform strategies
and to solve problems
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14. QUALITATIVE RESEARCH
 Trend
 Segments and stakeholders
 Concept and communication testing
 Lifestyle and marketplace immersion
 Usability
 Facilitation services
• In total or a la carte
 Moderation and management
• Focus group, discussion group, 1-on-1, brainstorming,
ideation
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15. INFORMATION RESOURCES
 Research services
• Trend bank
• Clipping service
• Library
 Publishing
• White papers
• Trend reports
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16. WORK
 Apostrophe Brands
• Kilo Kai Rum
 Packaging concept testing (trade)
 Taste testing (trade)
 Draftfcb
• Procter & Gamble
 Consumer research
• Crest, Folgers, Health and Beauty Aids (various)
• Brown-Forman
 Concept testing (consumer)
• Canadian Mist
• Milk PEP
 Concept testing (consumer)
• Sony USA
 Consumer research – new business pitch
• Wal-Mart
 Consumer research – new business pitch
• Hispanic Holiday/Milestone Shopping Initiative
 Consumer research – for presentation use
• Health and Wellness Shopping Initiative
 Consumer research – for presentation use PAGE 16

17. WORK
 426, Inc.
• Patty Burger
 Strategic planning and research
• Distinguido Tequila
 Strategic planning and research
• Penthouse.com
 Strategic planning and research
 Kinetic
• New Business Development
 Strategic planning and research
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18. WORK
 Legacy Marketing Partners
• RJ Reynolds Tobacco Company
 Consumer research
• Pall Mall
 Cultural Influencer Program evaluation and planning
• Kool
 Strategic planning and research
• Camel
 Strategic planning and research
• Camel Snus
• Burger King
 Strategic planning and competitive research-Latino consumer
events
• Vodka Category
 Competitive research
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19. WORK
 Mirrorball
• Heineken USA
 Consumer research, trade (musician) research
• Heineken
 Strategic planning
• Dos Equis (XX)
 PileDriver Marketing and Communications, Inc.
• Motorola, Inc.
 Alternative channel marketing - program measurement
• DSW
 Alternative channel marketing - strategic planning
 TBA Global
• New Balance Athletic Shoe, Inc.
 Consumer research
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20. WORK
 Tribal DDB
• PepsiCo, Inc.
 Strategic planning and consumer research
• Tropicana Twister
 Wirestone
• Beam Global Spirits & Wine, Inc.
 Strategic planning, research, and ideation facilitation
• Jim Beam Bourbon, Vox Vodka, DeKuyper
• Motorola, Inc.
 Strategic planning, research, and ideation facilitation
• Global Service, Over The Air
• Skyy Spirits LLC
 Strategic planning, consumer research, and trend review
• Cabo Wabo
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21. CONTACT
CHICAGO NEW YORK
Atlas Group, LLC Atlas Group, LLC
3528 W. Fulton Blvd. 235 S. 1st Street
First Floor Number 2E
Chicago, Illinois Brooklyn, New York
60624 11211
USA USA
773.826.1347
info@atlasgroupchicago.com
www.atlasgroupchicago.com
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