Sheridan OCMC 2015 Overview
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The document provides information about the Ontario Colleges' Marketing Competition (OCMC) that will take place from November 26-28, 2015 in Toronto. It outlines the case-based and non-case based events students can participate in, including direct marketing, entrepreneurship, and more. Details are provided about the application process, requirements to qualify, and what students can expect if selected such as attending "The Cage Match" and training in the fall semester. A video highlights Sheridan College's success at the 2014 competition.
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Sheridan OCMC 2015 Overview
- 2. sheridancollege.ca OCMC 2015 A Snapshot What: Province-wide marketing competition (13 colleges, 250 students) When: November 26-28, 2015 Where: Toronto Hilton Hotel Hosted By: George Brown College
- 3. sheridancollege.ca • It’s lots of fun! • Opportunity to apply your marketing and advertising knowledge • Build your professional career network • Looks fantastic on your resume and LinkedIn OCMC 2015 Why?
- 4. sheridancollege.ca Case Based Events • Direct Marketing • Entrepreneurship • IMC • International Marketing • Marketing Management • Market Research • Prospect Pitching • Retailing Non-Case Events • Quiz Bowl • Job Interview • Sales Presentation OCMC 2015 The Events
- 5. sheridancollege.ca • 2 students per team • 30 min. to analyze a case study • 15 minutes to present to panel of judges with 5 min. Q&A • No supplies in room except copy of case OCMC 2015 Case Event Format
- 6. sheridancollege.ca OCMC 2015 Non-Case Event Format Sales Presentation (1 student) • Create and execute effective sales presentation • Scenario provided mid September • Buyer-Seller role play with panel of judges • 20 minute sales presentation day of the event • Your goal is to get the order!
- 7. sheridancollege.ca OCMC 2015 Non-Case Event Format Job Interview (1 student) • Interview for an entry-level position in marketing • Receive job description mid September • Prepare and send Cover Letter & Resume 2 weeks prior to the event • 20 minute interview with panel of judges day of event
- 8. sheridancollege.ca OCMC 2015 Quiz Bowl Event • Game show format • Each team consists of 4 students randomly selected from participating colleges • Moderator reads question • Hit buzzer as soon as you know answer
- 9. sheridancollege.ca OCMC 2015 How Do I Apply? • It’s easy! • Go to http://ocmc2015.eventbrite.ca • Fill out application • Must include a Faculty sponsor as a reference • Deadline: Monday, April 13th
- 10. sheridancollege.ca OCMC 2015 What Happens Next? • Applications are reviewed and students are selected based on various factors including: • Experience • Faculty sponsor remarks • If selected, you will be required to attend the “The Cage Match”
- 11. sheridancollege.ca OCMC 2015 The Cage Match When: Thursday April 30th (time TBD) Where: HMC • Each student presented with mini case study • 15 minute prep, 5 minutes delivery, 5 minutes Q&A • Present to a panel of faculty judges • OCMC 2015 team is selected based on “The Cage Match”
- 12. sheridancollege.ca OCMC 2015 Mastermind Match • After Cage Match the student moves to the Mastermind Match • Student is asked (5) Marketing 1 level questions • Goal is to measure student’s recall levels • Selection committee evaluates students and determines the Quiz Bowl Team
- 13. sheridancollege.ca OCMC 2015 Who Qualifies? • Full-time diploma marketing or advertising student • Be in at least semester 3 of your program in September 2015 • Have a B or greater GPA in marketing/advertising related courses • Able to attend Cage Match April 30th and OCMC Event November 26th to Nov 28th • Train 3 hours per week in Fall 2015 semester
- 14. sheridancollege.ca OCMC 2015 2014 Highlights http://youtu.be/Xer0H7ncawE Sheridan College - OCMC 2014 Gold Winners