Shell carried out a successful digital campaign using Yandex Navigator, the most popular navigation/maps app and the first hyperlocal advertising channel of Turkey. Shell's in-app market share in gas station category increased to 60% as the result of the campaign. If you would like to benefit from the special advertisement opportunities and unique audience in Yandex Navigator, you can check our advertising models here: https://ya.cc/2t153

1. Promoting gas
station locations with
Yandex Navi app ads

2. Shell wanted
to create brand
awareness among
Yandex users
The company aimed to remind their
brand to Yandex users and increase
the number of people visiting gas
stations by using a channel dedicated to
their demographics

3. Shell has loyal
customers that use
Navi application
Shell launched a mobile app add
version of digital boards/pins
to increase it’s awareness
and drive these customers
Shell wanted
to create brand
awareness among
Yandex users
The company aimed to remind their
brand to Yandex users and increase
the number of people visiting gas
stations by using a channel dedicated to
their demographics

4. Shell successfully ran a cost
effective and powerful campaign
thanks to Navi’s dedicated users
Native Advertisement

5. Branded Pop-up Pins
111M times Shell logo
was seen by users
420k times Shell banners
were seen by users
26.9k routes to Shell logo
were created by users

6. Branded Pop-up Pins
111M times Shell logo
was seen by users
420k times Shell banners
were seen by users
26.9k routes to Shell logo
were created by users

7. Branded Pop-up Pins
111M times Shell logo
was seen by users
420k times Shell banners
were seen by users
26.9k routes to Shell logo
were created by users

8. 65M times Shell logo
was seen by users
Custom Category
& Branded Pins
3.8M times Shell pins
were seen by users
755k times the pins were clicked
and 269k routes were created

9. 65M times Shell logo
was seen by users
Custom Category
& Branded Pins
3.8M times Shell pins
were seen by users
755k times the pins were clicked
and 269k routes were created

10. 65M times Shell logo
was seen by users
Custom Category
& Branded Pins
3.8M times Shell pins
were seen by users
755k times the pins were clicked
and 269k routes were created

11. 11
The number of routes created to Shell stations
increased up to 3 times, from 11 575 to 30 450
% of App Market Share
31%
48%
53% 54% 57%
60% 60% 61% 62% 61% 61% 62% 60%
09.10
15.10*
16.10
22.10
23.10
30.10
30.10
05.11
06.11
12.11
13.11
19.11
20.11
26.11
27.11
03.12
04.12
10.12
11.12
17.12
18.12
24.12
25.12
31.12
01.01
07.01
* Before campaign start

12. │
There is an increasing trend that the consumers have started to spend more
time either on the traffic or on the go.
Our aim in Shell is “making life’s journeys better” and covering all
requirements of our audience on the go. Yandex Navigator is one of the
platforms that supports us to reach targeted audience in a creative way.
We believed in this partnership and got really effective results.
Seher Poyrazoğlu Yavuz, Retail Marketing Director
Shell&Turcas Petrol A.S.