www.call2action.com
Call2Action Sparks Engagement
Call2Action helps you to engage and convert supporters online.
Our SaaS ...
www.call2action.com
With a New Multi-Channel Solution
Sparks function across platforms so that people can watch video, sig...
www.call2action.com
Blackbaud clients include:
CARE
Susan G. Komen
for the Cure
Out of the Darkness
Overnight
Feeding Amer...
www.call2action.com
What Makes A Good Call2Action?
www.call2action.com
Videos need not be expensive.
Do simple webcam updates.
Slideshows can be the most impactful.
Work wit...
www.call2action.com
Time
Interest
Motivation peaks near
the end of the video.
By connecting video to immediate opportuniti...
www.call2action.com
Stories & Gallery
Join Petition Donate
Twitter CommentPledge
Ask one thing at a time, but many things ...
www.call2action.com
Case Study: Out of the Darkness Overnight event enrollment
Over 2000 walkers participated and 10% of t...
www.call2action.com
Now, with our Geolocation tool, a single national marketing effort can benefit
thousands of local chap...
www.call2action.com
Building a Powerful
Call2Action Spark Network
www.call2action.com
The National Sown Syndrome Society
is using the Spark to market their 250 walks across dozens of websi...
www.call2action.com
A Call2Action Spark Network:
Dedicate a Landing Page
www.call2action.com
A Call2Action Spark Network:
Promote it on the Homepage
www.call2action.com
Include the Spark in newsletters and in emails to
brand ambassadors, bloggers, partners and sponsors.
...
www.call2action.com
Southeastern
New Mexico
Every partner that posts
the Spark expands your
network reach.
NDSS local walk...
www.call2action.com
Manasota, FL
A Call2Action Spark Network:
Ask Partners to Post and Embed it
www.call2action.com
Jacksonville, FL
A Call2Action Spark Network:
Ask Partners to Post and Embed it
www.call2action.com
Mobile County, AL
A Call2Action Spark Network:
Ask Partners to Post and Embed it
www.call2action.com
Central Texas
A Call2Action Spark Network:
Ask Partners to Post and Embed it
With just 4 local chapter...
www.call2action.com
Robin Williams Courtney Cox Alyssa Stringfellow Jennifer Anniston
Posting a Spark to fan pages is an e...
www.call2action.com
LA Weekly The Examiner Blogs in the US and abroad
Press love to post videos.
Now they can easily post ...
www.call2action.com
Post to all Facebook pages. Supporters and their friends can take action on the
spot, without having t...
www.call2action.com
Why post a logo when you could post a complete Call2Action?
The Cheesecake Factory posted this to thei...
www.call2action.com
Ask sponsors to pay for advertising.
Typically, cause content enjoys much
higher interaction rates tha...
www.call2action.com
Easily update the Spark content in all locations at once. Providing fresh
content is a powerful way to...
www.call2action.com
CARE switched out the image.
NDSS changed their messaging from
advocacy to event marketing.
Feeding Am...
www.call2action.com
Real time metrics tell you what happened in each location where the Spark was posted
—and there are al...
www.call2action.com
The Peer to Peer Fundraising Potential
Now: event marketing and enrollment
Soon: fundraising integrati...
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Accessorize and Extend Your Peer to Peer Fundraising Website

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Accessorize and Extend Your Peer to Peer Fundraising Website

  1. 1. www.call2action.com Call2Action Sparks Engagement Call2Action helps you to engage and convert supporters online. Our SaaS platform builds Spark units or complete and portable calls to action. Video Action Tools Social
  2. 2. www.call2action.com With a New Multi-Channel Solution Sparks function across platforms so that people can watch video, sign up, donate and participate wherever they are spending their time. Optimized for Mobile Functions within the Facebook Timeline Distributable through Ad Networks Easily Embedded in Websites and Blogs
  3. 3. www.call2action.com Blackbaud clients include: CARE Susan G. Komen for the Cure Out of the Darkness Overnight Feeding America National Down Syndrome Society The Humane Society Clients using Sphere and/or Team Raiser
  4. 4. www.call2action.com What Makes A Good Call2Action?
  5. 5. www.call2action.com Videos need not be expensive. Do simple webcam updates. Slideshows can be the most impactful. Work with a good writer / editor. A Good Call2Action: Inspire and Educate with Video 85% of Online Users Watch Videos.
  6. 6. www.call2action.com Time Interest Motivation peaks near the end of the video. By connecting video to immediate opportunities to take action, C2A Clients enjoy interaction rates (clicks to loads) 5x industry standards. Video is the most compelling online catalyst for action, but the window of opportunity is short. A clear and gratifying call to action is key to activating viewers. A Good Call2Action: Turn Viewers into Doers
  7. 7. www.call2action.com Stories & Gallery Join Petition Donate Twitter CommentPledge Ask one thing at a time, but many things over the course of a year. Our conversion rates often reach 5-11%. Many tools are integrated with Blackbaud on the backend. Geolocation A Good Call2Action: Use a Variety of Calls to Action
  8. 8. www.call2action.com Case Study: Out of the Darkness Overnight event enrollment Over 2000 walkers participated and 10% of these may be attributed to the Spark. A Good Call2Action: Don’t only Ask for Money The more ways you can enlist people to be a part of your cause, the more likely they will be to donate down the line.
  9. 9. www.call2action.com Now, with our Geolocation tool, a single national marketing effort can benefit thousands of local chapter organizations or events. Chapters benefit from the celebrity-studded PSA with a link to their local food banks. 63% of local food banks embedded the Sparks on their sites in less than a week Increasing local website and facebook postings across the country. A Good Call2Action: Make Actions Relevant Locally
  10. 10. www.call2action.com Building a Powerful Call2Action Spark Network
  11. 11. www.call2action.com The National Sown Syndrome Society is using the Spark to market their 250 walks across dozens of websites. A Call2Action Spark Network: How NDSS is Building their Network
  12. 12. www.call2action.com A Call2Action Spark Network: Dedicate a Landing Page
  13. 13. www.call2action.com A Call2Action Spark Network: Promote it on the Homepage
  14. 14. www.call2action.com Include the Spark in newsletters and in emails to brand ambassadors, bloggers, partners and sponsors. Ask them to embed on their websites and share it to their Facebook pages. A Call2Action Spark Network: Get the Word out by Email
  15. 15. www.call2action.com Southeastern New Mexico Every partner that posts the Spark expands your network reach. NDSS local walk organizers are posting it across the country. A Call2Action Spark Network: Ask Partners to Post and Embed it
  16. 16. www.call2action.com Manasota, FL A Call2Action Spark Network: Ask Partners to Post and Embed it
  17. 17. www.call2action.com Jacksonville, FL A Call2Action Spark Network: Ask Partners to Post and Embed it
  18. 18. www.call2action.com Mobile County, AL A Call2Action Spark Network: Ask Partners to Post and Embed it
  19. 19. www.call2action.com Central Texas A Call2Action Spark Network: Ask Partners to Post and Embed it With just 4 local chapters using the spark, engagement increased by over 10 times.
  20. 20. www.call2action.com Robin Williams Courtney Cox Alyssa Stringfellow Jennifer Anniston Posting a Spark to fan pages is an easy and yet profound way for celebrities to support a campaign. A Call2Action Spark Network: Leverage Brand Ambassadors
  21. 21. www.call2action.com LA Weekly The Examiner Blogs in the US and abroad Press love to post videos. Now they can easily post them with actions too. A Call2Action Spark Network: Incorporate it into Press Releases The Spark was posted to more than 5500 URLs!
  22. 22. www.call2action.com Post to all Facebook pages. Supporters and their friends can take action on the spot, without having to link away or install any additional applications. A Call2Action Spark Network: Post to Facebook Often
  23. 23. www.call2action.com Why post a logo when you could post a complete Call2Action? The Cheesecake Factory posted this to their more than 2.9 million Facebook fans. A Call2Action Spark Network: Offer it to Corporate Sponsors
  24. 24. www.call2action.com Ask sponsors to pay for advertising. Typically, cause content enjoys much higher interaction rates than ads. A Call2Action Spark Network: Target Advertising Successful viral campaigns are seeded by guaranteeing an initial minimum number of views.
  25. 25. www.call2action.com Easily update the Spark content in all locations at once. Providing fresh content is a powerful way to keep audiences engaged and to inspire further interaction and commitment.. The partner or blogger need only post once and the organization does the rest. Win win. Updates can be used for: • New content • Responses to current events • Campaign updates • New campaigns • Thank yous A Call2Action Spark Network: Syndicate Fresh Content Year-Round
  26. 26. www.call2action.com CARE switched out the image. NDSS changed their messaging from advocacy to event marketing. Feeding America tested different videos. A Call2Action Spark Network: Test Content
  27. 27. www.call2action.com Real time metrics tell you what happened in each location where the Spark was posted —and there are always new supporting sites and blogs to be discovered in the metrics. You might be surprised to see who is getting you the highest response rates and shares. facebook 30% ramzone 20% call2action 20% zacbrownband 13% soldiersangels 10% other 5% null 1% Nhrsa 3% Letters Written prorodeo 36% soldiersangels 27% ramzone 9% facebook 8% nhsra 4% zacbrownband 3% collegerodeo 3% greenbrierdodge 2% other 1% wooster912project.ning 1% null 1% call2action 1% Total Loads Chrysler Case Study: While RamZone users generated only 9% of the loads, they produced 20% of the letters. A Call2Action Spark Network Learn from the Metrics with Context
  28. 28. www.call2action.com The Peer to Peer Fundraising Potential Now: event marketing and enrollment Soon: fundraising integration

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