Learn "How to Mobilize your Event and Take it to the Next Level" Date: WED, MAY 07, 2014 Time: 1:30 EST Duration: 45 mins Facilitator: Chetan Lamba, Business Development Lead at TheAppLabb. Get to know how to use technology to improve your event's experience as well as minimize your efforts. You will learn... - Why is it essential to have a Mobile App for your next event, trade show, conference? - How to inform, update, engage & delight your sponsors, speakers, attendees & exhibitors? - How to engage participants through social media & push messaging? - How to take control of the event through CMS? Looking forward to a great session with you! TheAppLabb Team www.TheAppLabb.com

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HOWTO MOBILIZEYOUR EVENT
TAKE ITTOTHE NEXT LEVEL
PRESENTED BY

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WHATYOU WILL LEARN –
#ideasmademobile
• Why is it important to have a mobile app for your event?
• How you can inform, update engage your event attendees?
• How to get attention through push messaging social media?
• How to gain control of the event mobile app through CMS?

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Our Solutions
HELLO, WE ARE

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Is the Mobile Revolution here?
Yes.There are now over
1.4 billion
Smartphone users on the planet
Source: http://www.go-gulf.com/blog/smartphone/ Strategy Analytics
• 1 in 7 people around the globe have a Smartphone
• 87% of the world has mobile technology
• 66% of American adults are Smartphone owners
• 91% of Smartphone owners have their devices within
arm’s length all the time

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More than 80% of event attendees have a
smartphone
77% of attendees download the event’s app on their
smartphone
63% of attendees download the app,
1 week before the event
An app is accessed 50,000 times on average
45% of attendees participate in in-app contests and
games
MOBILE AT EVENTS

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Yet only 9% of event planners are using mobile apps for their events

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EVENT
EXPERIENCE
ENHANCED with

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PRESENTING

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BENEFITS OF HAVING A MOBILE APP FORYOUR EVENT
§ Save Costs
§ Design Printing Brochures and Program Guides
§ Staffing Needs for Handling and Distributing Marketing Materials at events
§ Average Design Costs = $4000
§ Average Printing Cost for about 500 copies = $4000
§ Green paperless events
§ Convenience for the users to easily access event info anytime
§ Make real time announcements such as schedule changes
§ Differentiate from competition through Innovation
§ Improve user experience to increase their event satisfaction
§ Provide more value to your sponsors
§ Strengthen attendee loyalty - Attract retain attendees
§ Convert your attendees into Brand Ambassadors
§ New revenue opportunities
§ Year round community Increased brand recognition

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Speakers
Exhibitor
Search
Event Schedule
News Updates
Rich Media:
Photo, Music
Video
Sponsors list
INFORM
Inform

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SCHEDULE
• View Events Event Schedule
• RSVP to events
• Add events to calendar
• See who else is going
• Post event photos
• Post comments
• Share on Facebook,Twitter or
SMS Email

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• View News through Feeds
from Blog, Facebook page
andTwitter account
• Comment Share
• Get Push Message Alerts
for urgent announcements
NEWS ANNOUNCEMENTS

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PROFILE LISTINGS
• Read all the
content as lists,
documents, links
or in browser
• Make comments,
share on Social
Media or send
an email

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Social Media Integration
Push Notifications
Fan Wall
Feedback Email subscription
Share – Social, Email, SMS
Polls
Networking
ENGAGE
Engage

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• Login with Facebook Twitter
• Invite friends on Facebook Twitter
• Share on Facebook,Twitter
or SMS Email
• Check In with Facebook
Foursquare
• Like, comment message
SOCIAL MEDIA INTEGRATION

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• Display list of attendees at the
event
• Ability for admin to import
this list via CSV
• Ability for user to connect
with these attendees by
clicking on their name, via
linkedin, twitter or facebook,
• Search Registrants
ATTENDEES

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Interactive Maps
Photo Booth
Augmented Reality
Live Streaming
Badges
Leaderboard
Rich Media
Enhanced
User Experience
Enhanced User Experience

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• View ShareVideos
Photos
• Upload photos
RICH MEDIA

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• Custom map pins show
the event venue and
other points of interest
in the area
• Linked pins with a detail
view containing info,
directions and
additional links
LOCATION

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CONTESTS
§ Badges
§ Reward your users with badges for specific activities.
§ Badges can be linked to coupons or exclusive content
§ Badges awarded for activities like commenting, sharing on
facebook/twitter, liking, etc.
§ Leaderboard Contests
§ Reward top users based on points– daily, weekly, monthly
§ Users get points for comments, share on facebook/twitter etc.
§ Users ranked on leaderboard based on # of points.
§ Social Unlock Contest – Used for Sweepstakes
§ Reward users with coupon (or unlocked content) on sharing
app or email subscription
§ Geo-Fenced Rewards
§ Reward users for entering a specific zone at the event
§ QR Code Contests
§ Reward users with coupon (or unlocked content) on scanning
QR code

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Registration Ticketing
App Analytics
Gather Data
In-App Ads
Geo-Targeted messages
Sponsor
Visibility
Incentivized
promotions by users
Monetization
ROI
Monetization ROI

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FAN WALL, MAILING LIST REGISTRATION
• Ask questions or
interact with event
organizers or fellow
attendees
• Sign up for
Newsletters
• Register or buy event
tickets.

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Drag Drop Features
Manage content
Customize Design
View Analytics
Manage Users Comments
Send
Push Messages
Manage Contests
Manage Apps
via
CMS
Manage Apps via CMS

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CONTENT MANAGEMENT SYSTEM (CMS) - DASHBOARD
• View high level
analytics
• View User Activity

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CMS – MANAGE CONTENT
• Add new content for
any of the sections
(News, Schedule, Info
sections,Attendees,
photos, videos, location
etc.)
• Edit existing content
for any of the sections
• Delete existing content
for any of the sections

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CMS – CUSTOMIZE DESIGN
• Choose templates
• Add/Edit/Delete Home
page gallery images
• Edit App header
• Edit Background image
• Edit section icons
• Change color scheme
• Edit font
• Arrange Sections

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CMS – MODERATE
• Every user comment
or user uploaded
photo is viewable in a
list, allowing admin to
filter to flagged items,
and remove content or
ban users.

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CMS – PUSH MESSAGING
• Push notifications can
be targeted by
geolocation down to a
one mile radius
• Can be linked to
content
• Each push wrapped in
analytics for recipients
and engagement
• Will send an automatic
notification when a
user crosses into a
specific geo-fenced
area

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CMS – ANALYTICS
• Ability to export in
CSV format
Reports for:
• App Downloads
• App Downloads by
Platform
• Unique Hits
• Share Stats
• Email Subscribers
• Comments Breakdown
• Demographic
Information

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CASE
STUDIES

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CANADIAN INTERNATIONAL AUTOSHOW

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BANFF WORLD MEDIA FESTIVAL
WMobile Apps Mobile App

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WMobile Apps Mobile App
GLUTEN FREE EXPO

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WMobile Apps Mobile App
CANADIAN SPECIAL EVENTS EXPO

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WMobile Apps Mobile App
DIVERSITY EXPO AWARDS

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Mobile Apps Mobile
HUMAN RESOURCE PROFESSIONALS ASSOCIATION (HRPA)
CONFERENCE

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WMobile Apps Mobile App
SOCIETY OF RURAL PHYSICIANS OF CANADA (SRPC)
CONFERENCE

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OTHERS
NEXTMEDIA
PLANET AFRICA INTERNATIONAL IRIE FESTIVAL
FASHION FESTIVAL

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We are creating amazing apps for our clients
every day – through flawless engineering
coupled with our ability to create rich user
experiences. We look forward to create an
amazing app for you!

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OUR LABB 1179 King St W, Suite 201 Toronto, Ontario, Canada M6K 3C5
T 416.745.3164 | E info@TheAppLabb.com | W www.TheAppLabb.com
#ideasmademobile @TheAppLabb TheAppLabb TheAppLabbT
OUR LABB 1179 King St W, Suite 201 Toronto, Ontario, Canada M6K 3C5
T 416.745.3164 | E info@TheAppLabb.com | W www.TheAppLabb.com
#ideasmademobile @TheAppLabb TheAppLabb TheAppLabbT

41. www.TheAppLabb.com
T 416.745.3164
E info@TheAppLabb.com
www.TheAppLabb.com
Interested?
Let’s talk!