Human Factors of XR: Using Human Factors to Design XR Systems
Shell- Samruk-Kazyna-presentation
1. INTRODUCTION TO SHELL PROJECTS &
TECHNOLOGY
Shell and Samruk-Kazyna
8 November 2011
Matthias Bichsel
Executive Director, Projects & Technology
Shell Global Solutions International November 2011 1
2. ABOUT SHELL
Recognised for
Employs 93,000 Committed to social
technical innovation
people in more than and environmental
and mega-project
90 countries sustainability
delivery
Producing the
Partners in
equivalent of
innovation with
2,300 barrels of oil
Ferrari F1 team
every minute
Shell
Active in alternative Selling transport fuel
One of the world’s
energies as to some 10 million
best known brands
biofuels and wind customers a day
Shell Global Solutions International
3. PROFILE
We are active in more than 90 countries
Worldwide, we have 93,000 full-time employees
Our fuel retail network has around 43,000 service stations
In a year, we sell 145 billion litres of fuel to our customers
In 2010 we…
produced 3.3 million barrels of oil equivalent per day;
generated earnings of $20.5 billion;
spent $23.7 billion on net capital investment; and
spent over $1.0 billion on R&D Shell staff by geographical area
The Netherlands 8%
UK 7%
Other Europe 13%
Asia, Oceania, Africa
35%
USA 21%
Other Americas 16%
Source: 2010 Annual Report and Form 20-F
Shell Global Solutions International
Total 97,000
4. INTRODUCTION TO SHELL PROJECTS &
TECHNOLOGY
Shell and Samruk-Kazyna
8 November 2011
Gerald Schotman
CTO& EVP Innovation R&D
Shell Global Solutions International November 2011 4
5. THE WORLD IN 2050
9 billion people
2 billion more than today
4 – 5 times richer
with most extra wealth coming
from developing countries
Double the energy
using twice as much energy as
now
Twice as efficient
using half the energy as now to
produce each dollar of wealth
6 –10 times more energy
from renewable sources
Shell Global Solutions International November 2011 5
7. INVESTING FOR THE FUTURE
R&D SPENDING SHELL TECHNOLOGY CENTRES
$ million
Norway
Canada
UK Germany
Netherlands Beijing
USA
Qatar India
Oman
Global innovation
Market/regional services
Global experience combined with local know-how
Technical and engineering community: more than 45,000 people
Dedicated Projects and Technology organisation: ~8,000 people
PhDs in technical and engineering community: more than 1000
Patent rights in force: 21,500
* Source: Derwent World Patents Index April 2011. The definition of 'new patent' varies, different databases may yield different results.
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8. TECHNOLOGY EMBEDDED WITHIN THE SHELL STRATEGY
Peter Voser, CEO Shell, has stated that Shell aspires to be “the world’s most
competitive and innovative energy company”; integral to that aspiration is the
role of technology.
Strategic Guidance
RDS Strategy
Project Delivery Key External Events New Technology
Shell Scenarios
Technology
Ideation &
Deployment
Business Guidance Technology Insight
Chief Scientist Review
Technology Planning & Mapping
Competitive Technology Intelligence
Business Development Opportunities
Strategic University Partnerships
Shell Global Solutions International
Operational Excellence
9. TECHNOLOGY TRIANGLE
Create more
Proprietary technology
New ideas allowing differentiation
Integrate more
Combination of proprietary
and third party
technology
and expertise
Leverage more Apply more
Third party capability Experience and know-how
Incorporate expertise and third party technology Develop people skills and capabilities
Shell Global Solutions International November 2011 9
10. LEADING ENERGY TECHNOLOGY SOLUTIONS
THROUGH COLLABORATIONS
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11. GAMECHANGER: A DYNAMIC AND FLEXIBLE PROCESS
Extended
Panel
Mature Execute
Idea Project
Screening
Panel
Tollgate
Panel
Proof of
Concept
Submit Peer Challenge
Idea Real Time Decisions
Autonomous Decisions
Energised Proponents
Shell Global Solutions International Active Sponsors November 2011 11
12. R&D STRATEGY MAPPING INITIATIVE - KAZAKHSTAN
Phase 1: 2010-2011
Shell initiated Technology Mapping Exercise with the industry to identify
business driven technology development priorities oriented on key industry
needs.
Unique material on technological challenges & solutions for the key OG
assets.
Consensus among the recognized industry experts – Technology Target
Areas.
Leverage of local insight and expertise - Collaboration with KING at all
stages.
Phase 2: 2011-2012
R&D/Technology Roadmap to strengthen local R&D capability/capacity
(Nazarbayev).
Alignment of R&D programs at the national level and enabling focused
cooperation between the OG industry and local research organizations.
A guide for the government to formulate priorities for technology
development and focus their funding in R&D.
Recommend encouragement measures by the government to stimulate R&D
development.
Staircase of capabilities for each of the TTAs, Identified skills gaps.
Technology Pilots.
Shell Global Solutions International
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13. WHAT DOES IT TAKE TO WIN? (DROP? BIG FINISH ON KZ SLIDE?)
Leading edge technology
Open innovation and active
partnerships
Major projects delivery track
record
Operational experience and
excellence
Industry-leading specialists
Integration capability
Local partnering & capabilities
Training and knowledge transfer
Shell Global Solutions International November 2011 13
14. PLAN, EXECUTE & OPERATE
Shell and Samruk-Kazyna
8 November 2011
John Gallagher
EVP Global Solutions Upstream
Shell Global Solutions International November 2011 14
15. STRONG HISTORY – STRONG FUTURE
First oil tanker Aviation fuel Palynology GTL demonstration Underbalanced Pearl GTL
drilling
LNG Thermal enhanced North Sea Ultra Deepwater
oil recovery (EOR) Engineering High-perfomance
Petrochemicals fuels CO2 solutions
CO2 miscible
Coal gasification Sulphur solutions
Heavy oil
gas EOR
1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2011+
2D seismic Schoonebeek gas Semisubmersible 3D seismic Smart Fields Step changes in high
rigs performance
Archie equation Deepwater Oil sands computing
Oman drilling
In-situ conversion Advanced biofuels
First LNG Emerging
technologies and
future energy
Shell Global Solutions International 15
16. CAPITALISING ON SHELL’S EXPERTISE
DEVELOP EXPLORE OPERATE MAXIMIsE PROTECT
Leading oil & gas finder Proprietary technology
Top quartile drilling
performance
Broad and deep project INTEGRATE
delivery expertise
HSE and sustainability as Third party capability Experience and know-how
priority
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18. MEGA PROJECT TRACK RECORD – RECENT START UPS
BC-10 – BRAZIL ULTRA DEEPWATER ETHYLENE CRACKING COMPLEX - SINGAPORE
Planned
production
SAKHALIN LNG – RUSSIA PERDIDO - GULF OF MEXICO
Perdido Platform with direct vertical access spar
Shell Global Solutions International
19. MEGA PROJECTS UNDERWAY
PEARL GTL - QATAR PRELUDE FLOATING LNG - AUSTRALIA
Planned
production
MAJNOON - IRAQ OLYMPUS TLP – GULF OF MEXICO
Perdido Platform with direct vertical access spar
Shell Global Solutions International
20. WORLD CLASS EXPLORATION TECHNOLOGY
• Advanced seismic imaging in difficult
conditions
• Enhanced resolution imaging through
game-changing non-seismic techniques
leveraging gravity and electro-magnetic
measurements
Very high node
GPS deployment rate
Acoustic ranger
• Satellite navigated seismic sensors
• Autonomous data collection
• Working with multiple partners
including: HP, GoScience and PGS
AUV
10 Self-roving nodes 2
propel to set location
Novemb 0
Shell Global Solutions International
er 2011
21. HIGH PERFORMANCE COMPUTING
100 TIMES FASTER DATA INTERPRETATION & MODELING
• Currently we use only a fraction of WAZ data
• In Future less than 1% will be interpretable
- Need storage and access technology in
10 PBytes data range
• We need new geophysical visualisation technology
- Entertainment and Defense Industry
partnerships (Intel, MIT, Univ Calif)
- new chip and multi-core architecture
- New interaction between local compute and
large scale supercomputing
- New Data Visualisation Techniques (e.g. Dreamworks?)
Shell Global Solutions International
22. BUILDING CAPABILITIES FOR THE LONG TERM
• Growing our own talent
• Local Capability Building
• Focused, Accelerated development
• Heavy investment in learning
• Accredited Professional Learning & Assurance
• Global secondments
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23. AN OVERVIEW OF SHELL’S ACTIVITIES IN KAZAKHSTAN
“Upstream” Supporting Activities
• The NCPSA (Kashagan) • R&D Strategy Mapping Initiative
• The Pearls Licence (CMOC) • LC Development/Social Investment
• Transportation (CPC & KCTS) • Secondments/training support
• FIC & KAZENERGY
• Sulphur Solutions – Shell Thiocrete
Shell Global Solutions International