Have you seen the motion picture Shawshank Redemtion? The great one. You can also learn lessons on crisis communication from it. Follow my presentation with original quotes and visuals from the motion picture associated with my experiences in crisis communication and outcomes from the survey made with cooperation of the Slovak Spokespersons Association in 2015.
4. WHY ME?
• RESPONSIBLE FOR EXTERNAL COMMUNICATION AT SPP DURING THE GAS CRISIS IN
2009
• COMMUNICATION DIRECTOR AT MINISTRY OF TRANSPORTATION OF THE
SLOVAK REPUBLIC 2010-2012
• EXECUTIVE DIRECTOR OF THE SLOVAK ASSOCIATION FOR BRANDED PRODUCTS
• CONSULTANT AT NEOPUBLIC PORTER NOVELLI
5. IS THERE A DIFFERENCE BETWEEN
OFFLINE AND ONLINE CRISIS?
MORE FREQUENTLY A CRISIS STARTS IN ONLINE WORLD,
PEOPLE LIVING IN OFFLINE WORLD OVERLOOK THE FIRST
SIGNALS
CRISIS IN ONLINE WORLD LASTS LONGER, EVEN WHEN IT IS
NOT ATTRACTIVE FOR TRADITIONAL MEDIA
6. ONLINE CRISIS 24/7
You eat when we say you eat. You shit when we say you shit. You
piss when we say you piss. You got that, you maggot dick
motherfucker?
Captain Hadley
7. WHO IS RESPONSIBLE?
Hey, anybody come at you yet? Anybody get to you yet?... Hey,
we all need friends in here. I could be a friend to you... Hey... Hard to
get. I like that...
Bogs Diamond
8. IS YOUR COMPETITOR SOMEHOW
RESPONSIBLE FOR A CRISIS SITUATION?
31,00%
20,70%10,30%
38,00% Convinced yes
We have suspicions
No
Don´t know
SURVEY MADE WITH COOPERATION OF THE SLOVAK SPOKESPERSONS ASSOCIATION IN 2015
10. BE HUMAN
It was like some beautiful bird flapped into our drab little cage and made those
walls dissolve away, and for the briefest of moments, every last man in
Shawshank felt free. It pissed the warden off something awful.
11. I'll send a letter a week. They can't ignore me forever.
Andy Drufesne
They sure can, but you write your letters if it makes you happy. I'll even mail 'em for you, how's that?
Warden Samuel Norton
BE REASONABLE
12. USING OF EXTERNAL CONSULTANTS DURING A CRISIS
51,60%
48,40%
Yes
No
SURVEY MADE WITH COOPERATION OF THE SLOVAK SPOKESPERSONS ASSOCIATION IN 2015
13. Hope is a dangerous thing. Hope can drive a man insane. It's
got no use on the inside. You'd better get used to that idea.
Red
CONTROL YOUR EMOTIONS
14. I believe in two things: discipline and the Bible. Here
you'll receive both.
Warden Samuel Norton
FOLLOW THE GOLDEN RULE
15. CRISIS MANUAL IN SLOVAK
COMPANIES
44,80%
48,30%
6,90%
Have
Don´t have
Preparing
SURVEY MADE WITH COOPERATION OF THE SLOVAK SPOKESPERSONS ASSOCIATION IN 2015
16. WHAT TO DO ONCE A CRISIS IS OVER?
FACT: COMPANIES MAKE FIRE DRILL TWICE A YEAR BUT
NEGLECT THE RISK OF A CRISIS SITUATION ON THEIR
REPUTATION. THEY PREFER TO SAVE SOME MONEY AND
AVOID MAKING CRISIS COMMUNICATION TRAINING.