The document discusses launching a marketing campaign for a brand called SHARP in a crowded market dominated by bigger brands. It notes that the goals are to make people aware of the SHARP brand, create interest and desire for the brand, and get people to intend to purchase it in the future. However, it expresses doubt that simply focusing on the brand's slim design, Japanese technology, and premium service will be enough to differentiate it from competitors.

1. welcome to the central europe

2. You have a problem

3. TO TA L LY
O W E D
O V ER CR
M AR K ET

4. The situation is difficult
★ Market’s overcrowded
★ There are big brands
★ SHARP is rather unrecognized

5. The big brands

6. The premium brands

7. The market separation
price
features
?

8. Intention of the launch campaign
★ To make people aware of the brand
★ To create an interest desire for the brand
★ To make people intend the future purchase

9. TVC
flat image
japanese
technology Leoš’s
choice