Presentation given at the 2009 AFP, NNE (Association of Fundraising Professionals, Northern New England) Annual Conference "Essential tool constructing the future of philanthropy". This presentation was entitled "Sharing Your Social, the four P's and ABC's of Social Media"
Keynote delivered to the New Hampshire Women in Higher Education Leadership (NHWHEL) April 9, 2010 at Franklin Pierce in Rindge, NH.
There are many questions and possibilities to consider when thinking about the potential impact social media could have on our lives and in our professions. We'll discuss the tools, the troubles, and the teachable moments related to the impact of social media on today's culture.
How is social media changing our work? How did we get to where we are today? What we need to do to be there for our students now. Looking ahead, where are we going?
Now that Google is strong-arming all of us into using Google+ by forcing Google+ results into the SERPs, social networking has definitely become part of SEO, and vice versa.
Social Media has been hailed as the silver bullet of grassroots marketing. Circumvent aging advertisement models and talk directly to your community? The only cost is your time? Fabulous! It can be like that, but it takes some very specific strategy to achieve that kind of success. At Transparent Language, we've built our Social Media following to nearly 3 million fans on Facebook alone. Our blogs receive over 200,000 visitors each month, and our YouTube videos have been viewed more than 2 million times. And we built most of it, not with a large team or budget, but with a single dedicated staff member. Truly grassroots.
The lessons we've learned along the way can benefit our library clients, too. In this slide deck, a follow-up to @LorienGreen's presentation at NELA 2014, we present our "secret sauce".
The document discusses strategies for optimizing an online presence through social media platforms like LinkedIn, blogging, and SlideShare. It provides tips on creating a complete LinkedIn profile, leveraging LinkedIn to find experts, writing guest posts for blogs, and designing effective SlideShare presentations with strong visuals and formatting. The key recommendations are to search yourself online, build out your LinkedIn profile, write a blog post pitch, and create a slide for SlideShare.
This document outlines an agenda for a presentation on using social media strategically. The presentation will cover statistics on social media adoption, challenges for marketers in measuring ROI, and how social CRM can help address those challenges. It provides examples of how associations can apply social CRM to goals like member recruitment, retention, and engagement. The presentation will include a Q&A portion to address questions submitted in advance or during the open session. Overall, the presentation aims to demonstrate how social CRM aligns social media activities with membership management and marketing goals.
Keynote delivered to the New Hampshire Women in Higher Education Leadership (NHWHEL) April 9, 2010 at Franklin Pierce in Rindge, NH.
There are many questions and possibilities to consider when thinking about the potential impact social media could have on our lives and in our professions. We'll discuss the tools, the troubles, and the teachable moments related to the impact of social media on today's culture.
How is social media changing our work? How did we get to where we are today? What we need to do to be there for our students now. Looking ahead, where are we going?
Now that Google is strong-arming all of us into using Google+ by forcing Google+ results into the SERPs, social networking has definitely become part of SEO, and vice versa.
Social Media has been hailed as the silver bullet of grassroots marketing. Circumvent aging advertisement models and talk directly to your community? The only cost is your time? Fabulous! It can be like that, but it takes some very specific strategy to achieve that kind of success. At Transparent Language, we've built our Social Media following to nearly 3 million fans on Facebook alone. Our blogs receive over 200,000 visitors each month, and our YouTube videos have been viewed more than 2 million times. And we built most of it, not with a large team or budget, but with a single dedicated staff member. Truly grassroots.
The lessons we've learned along the way can benefit our library clients, too. In this slide deck, a follow-up to @LorienGreen's presentation at NELA 2014, we present our "secret sauce".
The document discusses strategies for optimizing an online presence through social media platforms like LinkedIn, blogging, and SlideShare. It provides tips on creating a complete LinkedIn profile, leveraging LinkedIn to find experts, writing guest posts for blogs, and designing effective SlideShare presentations with strong visuals and formatting. The key recommendations are to search yourself online, build out your LinkedIn profile, write a blog post pitch, and create a slide for SlideShare.
This document outlines an agenda for a presentation on using social media strategically. The presentation will cover statistics on social media adoption, challenges for marketers in measuring ROI, and how social CRM can help address those challenges. It provides examples of how associations can apply social CRM to goals like member recruitment, retention, and engagement. The presentation will include a Q&A portion to address questions submitted in advance or during the open session. Overall, the presentation aims to demonstrate how social CRM aligns social media activities with membership management and marketing goals.
The document summarizes the University of Hong Kong's Strategic Research Theme on Sciences of Learning. It discusses the background and goals of establishing the Sciences of Learning SRT, which aims to examine the nature of learning through interdisciplinary research. It also outlines the SRT's activities over the past years, which include networking events, seminars, international conferences, cross-faculty projects, knowledge exchange efforts, and support for research grants and postgraduate students. The SRT has made progress in establishing an interdisciplinary learning research community and achieving research excellence on the topic of learning sciences.
This document contains information from a webinar on engagement stages 2 and 3 using a 5x5 presentation model. It discusses using census data and other tools to map volunteer populations compared to local populations to identify areas for improved representation. Examples are given of specific radio stations' community mapping and partnership efforts. The importance of partnerships for programming and investing time/staff is emphasized.
Short presentation discussing and introducing the use of social media tools in nonprofit activities. Donor cultivation, fundraising, community develop.
The document provides a list of design options and fonts for different elements of a project. It includes front and back design options with varying numbers, as well as logo design options and listings of font names, with indications that additional options continue on subsequent pages.
Pedro Moneo, CEO of Opinno, provides strategic advice for technology companies in the current economic climate. He recommends that companies readapt quickly by managing costs, focusing on essential products and features, and reducing cash burn. Companies should also open up their innovation processes and make intellectual property a revenue source through commercialization. Adopting a business model approach, technology transfer strategy, and performing return on investment calculations can help companies optimize their resources and planning. Investors will seek tangible opportunities, so companies need credible business plans showing real market potential when launching spin-offs.
The document provides information about a mass media company called Sanchar Solutions. It discusses how the company has grown since starting in 2000 and now serves northern India. It offers full-service communication plans, ideas, execution, and evaluation. The team comprises experienced media and communication professionals. The company believes in understanding audience insights to develop effective communication packages. It has worked across different audience segments and provides both interactive and static media options such as events, outdoor advertising, and merchandising. The company also innovates with experiences such as contests and sampling. It has worked with many clients since inception such as Ogilvy, Frito Lays, and Hindustan Unilever. Contact details and pictures of campaigns are provided at the end
Social Media Breakfast NH at Southern New Hampshire University - Topic Social...Kelley-Sue LeBlanc
Social Media Breakfast NH held at Southern New Hampshire University - summer 2009 Topic Social Media in Education. These slide are about my experience teaching social media to college students this year.
The Soffer Collective is a branding, strategy and design company that has been in business for 10 years. They reinvented themselves to stay relevant and now provide powerful ideas and strategies to build positive brand perceptions. The Soffer Collective works across disciplines to seamlessly integrate brands and provide transparency to clients.
The document reminds the reader to enable sounds on their mouse before proceeding, and states that a true friend is always there when needed. It then discusses receiving nostalgic emails with photos and music, but this message is intended to be different. It wishes the reader a fantastic day.
The document discusses issues with engineering education in Hong Kong and potential solutions. Engineering programs are seeing a drop in local students, and what is taught in schools does not always match the needs of industry. University teaching can be too theoretical, while school experiences are often not experiential learning. The Sciences of Learning Research Team allows bringing together perspectives from engineering and education to address these issues through approaches like inquiry-based and experiential learning, assessing collaboration, and understanding career choice and development.
This document advertises disaster recovery and data recovery services from Assist Data Recovery including disaster recovery planning, gap analysis, review and auditing, hardware/software support, and business continuity planning to help organizations prepare for and recover from disasters. It provides their contact information and invites people to their table to learn how they can assist with these services.
El documento describe dos bases de datos internacionales, CINAHL y SPORTDiscus, que pueden usarse para buscar información sobre el diagnóstico, tratamiento y técnicas de diagnóstico de la fascitis plantar. Explica cómo realizar búsquedas en ambas bases utilizando descriptores o el tesauro para los términos "Fasciitis Plantar" y palabras clave relacionadas con el diagnóstico y tratamiento.
CAA 2016 The Matrix: Connecting Time and Space with archaeological research q...Keith.May
This document discusses strategies for representing stratigraphic relationships in archaeological data in a digital format. It examines the Harris matrix method for recording stratigraphic relationships but notes limitations in preserving and reusing this data. Alternative approaches are proposed using semantic technologies and Allen temporal operators to more precisely define relationships like "occurs during", "overlaps in time", and "meets in time". Representing stratigraphic data as structured data like CSV or RDF that can be queried is recommended over images alone. This would allow the complexity and granularity of spatial-temporal relationships to be better conceptualized and analyzed.
The document summarizes research being conducted by a team investigating the application of implicit motor learning principles to speech motor learning. The team aims to inform clinical practice by evaluating how principles of implicit learning from sports can be applied to speech rehabilitation. Two studies found that analogy instructions were more effective than explicit instructions for teaching speech motor skills, and were still effective under stress. Future work includes more studies, developing international collaborations, and applying findings to clinical populations.
EAA2013 Archaeological Recording Methods - How Many Archaeologists does it t...Keith.May
This document discusses different archaeological recording methodologies and their implications for linked open data. It provides examples of recording systems from the UK, Germany, Italy, Turkey and Israel. While the systems vary in their specific terminology, they generally conceptualize common relationships like stratigraphic units, finds, and phases. The document argues these commonalities allow data from different systems to be semantically linked to enable cross-searching for broader research insights. However, challenges remain around developing shared technologies and willingness to openly share archaeological data.
Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.
The document discusses open innovation and the Opinno network. It provides key lessons learned as an entrepreneur, notes how corporations and the world have changed, and outlines what Opinno is and how they work to support open innovation and building new businesses through programs, incubators, labs, and funding on a global scale.
This workshop will give you:
a strong foundation in the evolution of social media
the context within which to approach your own social media strategy
specific ideas for how to integrate social media into your development plan
the right questions to be asking yourself and your organization when thinking about
implementing social media for the social sector with your other fundraising priorities
strategies for implementing social media techniques without a large budget
examples and how-to’s to become more comfortable navigating within the social
media landscape.
SCORE Success Steps Social Media Lunch March 2012Katy Martin
The document provides tips and strategies for using various social media platforms like Facebook, Twitter, LinkedIn, and Pinterest for business purposes. It discusses how to set up profiles, engage audiences, schedule posts, analyze metrics, and create engaging content for each channel. Specific recommendations include using photos and questions to spark engagement on Facebook, keeping tweets short and sweet, optimizing your LinkedIn profile, and curating inspiring boards around your brand on Pinterest. The overall message is about thoughtfully utilizing different social networks to connect with customers and promote your business.
The document summarizes the University of Hong Kong's Strategic Research Theme on Sciences of Learning. It discusses the background and goals of establishing the Sciences of Learning SRT, which aims to examine the nature of learning through interdisciplinary research. It also outlines the SRT's activities over the past years, which include networking events, seminars, international conferences, cross-faculty projects, knowledge exchange efforts, and support for research grants and postgraduate students. The SRT has made progress in establishing an interdisciplinary learning research community and achieving research excellence on the topic of learning sciences.
This document contains information from a webinar on engagement stages 2 and 3 using a 5x5 presentation model. It discusses using census data and other tools to map volunteer populations compared to local populations to identify areas for improved representation. Examples are given of specific radio stations' community mapping and partnership efforts. The importance of partnerships for programming and investing time/staff is emphasized.
Short presentation discussing and introducing the use of social media tools in nonprofit activities. Donor cultivation, fundraising, community develop.
The document provides a list of design options and fonts for different elements of a project. It includes front and back design options with varying numbers, as well as logo design options and listings of font names, with indications that additional options continue on subsequent pages.
Pedro Moneo, CEO of Opinno, provides strategic advice for technology companies in the current economic climate. He recommends that companies readapt quickly by managing costs, focusing on essential products and features, and reducing cash burn. Companies should also open up their innovation processes and make intellectual property a revenue source through commercialization. Adopting a business model approach, technology transfer strategy, and performing return on investment calculations can help companies optimize their resources and planning. Investors will seek tangible opportunities, so companies need credible business plans showing real market potential when launching spin-offs.
The document provides information about a mass media company called Sanchar Solutions. It discusses how the company has grown since starting in 2000 and now serves northern India. It offers full-service communication plans, ideas, execution, and evaluation. The team comprises experienced media and communication professionals. The company believes in understanding audience insights to develop effective communication packages. It has worked across different audience segments and provides both interactive and static media options such as events, outdoor advertising, and merchandising. The company also innovates with experiences such as contests and sampling. It has worked with many clients since inception such as Ogilvy, Frito Lays, and Hindustan Unilever. Contact details and pictures of campaigns are provided at the end
Social Media Breakfast NH at Southern New Hampshire University - Topic Social...Kelley-Sue LeBlanc
Social Media Breakfast NH held at Southern New Hampshire University - summer 2009 Topic Social Media in Education. These slide are about my experience teaching social media to college students this year.
The Soffer Collective is a branding, strategy and design company that has been in business for 10 years. They reinvented themselves to stay relevant and now provide powerful ideas and strategies to build positive brand perceptions. The Soffer Collective works across disciplines to seamlessly integrate brands and provide transparency to clients.
The document reminds the reader to enable sounds on their mouse before proceeding, and states that a true friend is always there when needed. It then discusses receiving nostalgic emails with photos and music, but this message is intended to be different. It wishes the reader a fantastic day.
The document discusses issues with engineering education in Hong Kong and potential solutions. Engineering programs are seeing a drop in local students, and what is taught in schools does not always match the needs of industry. University teaching can be too theoretical, while school experiences are often not experiential learning. The Sciences of Learning Research Team allows bringing together perspectives from engineering and education to address these issues through approaches like inquiry-based and experiential learning, assessing collaboration, and understanding career choice and development.
This document advertises disaster recovery and data recovery services from Assist Data Recovery including disaster recovery planning, gap analysis, review and auditing, hardware/software support, and business continuity planning to help organizations prepare for and recover from disasters. It provides their contact information and invites people to their table to learn how they can assist with these services.
El documento describe dos bases de datos internacionales, CINAHL y SPORTDiscus, que pueden usarse para buscar información sobre el diagnóstico, tratamiento y técnicas de diagnóstico de la fascitis plantar. Explica cómo realizar búsquedas en ambas bases utilizando descriptores o el tesauro para los términos "Fasciitis Plantar" y palabras clave relacionadas con el diagnóstico y tratamiento.
CAA 2016 The Matrix: Connecting Time and Space with archaeological research q...Keith.May
This document discusses strategies for representing stratigraphic relationships in archaeological data in a digital format. It examines the Harris matrix method for recording stratigraphic relationships but notes limitations in preserving and reusing this data. Alternative approaches are proposed using semantic technologies and Allen temporal operators to more precisely define relationships like "occurs during", "overlaps in time", and "meets in time". Representing stratigraphic data as structured data like CSV or RDF that can be queried is recommended over images alone. This would allow the complexity and granularity of spatial-temporal relationships to be better conceptualized and analyzed.
The document summarizes research being conducted by a team investigating the application of implicit motor learning principles to speech motor learning. The team aims to inform clinical practice by evaluating how principles of implicit learning from sports can be applied to speech rehabilitation. Two studies found that analogy instructions were more effective than explicit instructions for teaching speech motor skills, and were still effective under stress. Future work includes more studies, developing international collaborations, and applying findings to clinical populations.
EAA2013 Archaeological Recording Methods - How Many Archaeologists does it t...Keith.May
This document discusses different archaeological recording methodologies and their implications for linked open data. It provides examples of recording systems from the UK, Germany, Italy, Turkey and Israel. While the systems vary in their specific terminology, they generally conceptualize common relationships like stratigraphic units, finds, and phases. The document argues these commonalities allow data from different systems to be semantically linked to enable cross-searching for broader research insights. However, challenges remain around developing shared technologies and willingness to openly share archaeological data.
Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.
The document discusses open innovation and the Opinno network. It provides key lessons learned as an entrepreneur, notes how corporations and the world have changed, and outlines what Opinno is and how they work to support open innovation and building new businesses through programs, incubators, labs, and funding on a global scale.
This workshop will give you:
a strong foundation in the evolution of social media
the context within which to approach your own social media strategy
specific ideas for how to integrate social media into your development plan
the right questions to be asking yourself and your organization when thinking about
implementing social media for the social sector with your other fundraising priorities
strategies for implementing social media techniques without a large budget
examples and how-to’s to become more comfortable navigating within the social
media landscape.
SCORE Success Steps Social Media Lunch March 2012Katy Martin
The document provides tips and strategies for using various social media platforms like Facebook, Twitter, LinkedIn, and Pinterest for business purposes. It discusses how to set up profiles, engage audiences, schedule posts, analyze metrics, and create engaging content for each channel. Specific recommendations include using photos and questions to spark engagement on Facebook, keeping tweets short and sweet, optimizing your LinkedIn profile, and curating inspiring boards around your brand on Pinterest. The overall message is about thoughtfully utilizing different social networks to connect with customers and promote your business.
Presented a session at ACUI to guide students through how to better define yourself on social media and successfully develop a compelling online brand for yourself by providing steps and tools.
CMC Social Media Presentation March 2012Katy Martin
The document provides information about using various social media platforms for marketing purposes. It discusses using platforms like Twitter, Facebook, blogs and LinkedIn to engage customers, build relationships, and promote brands. Specific tips are provided for setting up profiles and pages, scheduling posts, using hashtags, and measuring engagement. The overall message is that social media allows for pull-based marketing where businesses can become a resource to customers through participating in online conversations.
The document discusses viral marketing and its importance. It defines viral marketing as content that spreads like a virus through social sharing. Factors that increase viral potential include clickable/sharable content, triggers emotions, provides social currency or practical value, and tells compelling stories. Examples are given of viral marketing campaigns by brands like Blendtec, Chipotle, Dove and Dollar Shave Club. Tactics to achieve virality like using influencers, flashmobs and surprise content drops are also covered.
Social media presentation to QORF, March 2014Mel Kettle
This document discusses the importance and fundamentals of social media for businesses. It begins with an overview of key social media platforms and statistics on user demographics and behaviors. It then addresses common social media myths and the risks of not utilizing social media. The bulk of the document focuses on best practices for social media, including the "4 C's" of customers, content, channels, and community. It provides guidance on social media types, goals, content creation, engagement, and measurement. The document concludes with dos and don'ts for effective social media use.
These are the slides from the three and one hour worships on social media and the church and the Center for Progressive Renewals, 2013 National Church Leadership Institute.
Kristopher B. Jones discusses how social media signals are becoming increasingly important for search engine optimization and online reputation management. He explains how algorithms like Klout are used to measure social media influence based on factors like reach, amplification, and network impact. Jones provides tips for improving social media influence, such as engaging with influential accounts, automating follows, and thoughtfully sharing and interacting with others online.
The document provides tips for inspiring blogging to promote social good. It recommends that bloggers educate readers about social issues, inspire them through personal stories and struggles, and activate them by sharing resources and challenges. Bloggers should share their own story and photos, ask questions, and help others share as well. Catchy titles, images, and challenges can engage readers and keep them coming back. The goal is to be the change and spread hope through blogging. A list of example blogs on various social good topics is also included.
Social Media and Community Development Presentation - Given on behalf of the ...Kelley-Sue LeBlanc
Aleuromedia presentation on Social Media and Community Development prepared and given on behalf of the National Association of Nature Center Administrators at the 2009 Summit, held at Squam Lake, in Holderness, NH.
Major topics include introduction to social media platforms tools and concepts. The importance of social media policies, plans and strategies and initial guidance for policy and plan development.
Similar to "Sharing Your Social, the Four P's and ABC's of Social Media" - Association of Fundraising Professionals (10)
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
"Sharing Your Social, the Four P's and ABC's of Social Media" - Association of Fundraising Professionals
1. Tara Mahady Aleuro Kelley-sue LeBlanc
On Twitter Follow @TMahady On Twitter Follow @Aleuro On Twitter Follow @KSL
Find Tara on LinkedIn, Google Find AleuroSolutions on Facebook Find Kelley on LinkedIn, Google
Profiles and Facebook too. Profiles, MySpace, Plaxo, and
Facebook too.
Social Media
for the Social Sector II
AleuroSolutions
www.aleuronpo.com
www.aleurosolutions.com
www.aleuromedia.com
2. An Analogy
1313 Mockingbird Lane = www.yourwebsite.org
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
4. Four P’s
• Plan
• Policy
• Privacy
• Participate
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
5. ABC’s of Planning
• Assess - Research & Evaluate
• Blueprint - Define & Plan
• Cultivate - Educate, Participate, Iterate
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
6. snap shot from the web
http://sites.google.com/site/wharman/social-media-strategy-handbook
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
7. snap shot from the web
http://sites.google.com/site/wharman/social-media-strategy-handbook
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
8. Let’s Explore Some of the
More Common Goals
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
9. Marketing Goals
• Marketing - Social Media is not
inherently marketing or advertising,
but it can help to achieve Marketing
and Communication goals. It should be
considered as part of the overarching
integrated Marketing &
Communications Plan & Strategy.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
10. The Evolution of Marketing
Social Media
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
11. Relationship Goals
• Community Development - Social Media
is, in its truest form, about people and
their relationship with each other. A
social network is a collection of people
with common goals or similar interests.
Your constituency is a social network and
social media can facilitate the exchange
of ideas and build stronger relationships.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
12. Awareness Goals
• Thought Leadership - Social Media
provides tools that enable even the
smallest voice to reach a wide audience.
Demonstrating knowledge of your
domain can be achieved by dynamically
linking your content to a collection of
content you curate on behalf of your
community or network.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
13. Fundraising Goals
• Fundraising - Social Media is NOT
another mailing list or call sheet and it is
NOT another donate now button. When
used properly it can, however, augment
your fundraising efforts by weaving
together the access and interaction of
online communications and calls to
action.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
14. Service Goals
• Service - Social Media platforms can
enable your organization to provide
enhanced services, education, and
programming through digital content
and dynamic networking.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
15. Let’s take a look at how
some organizations are
using Social Media to
achieve these goals.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
16. Social Media Marketing
• Fan pages
• Advertising
• Event Promotion/Ticket Sales
• Recruitment
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
28. snap shot from the web
http://www.themusichall.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
29. snap shot from the web
http://www.themusichall.org/now/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
30. snap shot from the web
http://twitter.com/MusicHall
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
31. snap shot from the web
http://www.facebook.com/musichall
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
32. Community Development
• Groups and networking
• Conversation - Relationship building
• Video and audio content
• Mentoring
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
43. snap shot from the web
http://www.iscvt.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
44. snap shot from the web
http://www.iscvt.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
45. snap shot from the web
http://twitter.com/SustainableComm
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
46. snap shot from the web
http://www.facebook.com/SustainableComm
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
47. snap shot from the web
http://www.facebook.com/SustainableComm
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
48. snap shot from the web
http://www.facebook.com/SustainableComm
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
49. Fundraising
• Cause Marketing
• Event-driven calls to action
• Digital gaming
• Mobile Marketing
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
57. snap shot from the web
http://www.facebook.com/redcross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
58. snap shot from the web
http://www.facebook.com/redcross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
59. snap shot from the web
http://search.twitter.com
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
60. snap shot from the web
http://twitter.com/shipmanredcross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
61. Service
• Open/Closed networks
• Online webinars
• Discussion groups
• Alerts
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
62. American Public Health
Association
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
63. snap shot from the web
http://www.apha.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
64. snap shot from the web
http://www.apha.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
65. snap shot from the web
http://www.apha.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
66. snap shot from the web
http://www.gsil.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
67. Measures
• Profits (Yes, I said profit)
• Membership/Retention
• Search & Web Metrics
• Engagement
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
68. Engagement
• Measuring the amount and impact of
interaction
• Measuring how much & what has been
shared
• Identifying your key influencers
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
69. AleuroSolutions
AleuroSolutions
http://www.aleuronpo.com
www.aleurosolutions.com
www.aleuromedia.com
Tara Mahady Aleuro Kelley-sue LeBlanc
On Twitter Follow @TMahady On Twitter Follow @Aleuro On Twitter Follow @KSL
Find Tara on LinkedIn, Google Find AleuroSolutions on Facebook Find Kelley on LinkedIn, Google
Profiles and Facebook too. Profiles, MySpace, Plaxo, and
Facebook too.