The document provides information about a mass media company called Sanchar Solutions. It discusses how the company has grown since starting in 2000 and now serves northern India. It offers full-service communication plans, ideas, execution, and evaluation. The team comprises experienced media and communication professionals. The company believes in understanding audience insights to develop effective communication packages. It has worked across different audience segments and provides both interactive and static media options such as events, outdoor advertising, and merchandising. The company also innovates with experiences such as contests and sampling. It has worked with many clients since inception such as Ogilvy, Frito Lays, and Hindustan Unilever. Contact details and pictures of campaigns are provided at the end

1. PROFILE

2. The scene out their ! With the flooding of satellite channels it is believed that the word ‘mass media’ is slowly loosing its identity Higher skipping rate amongst the audience of channels Not exploiting the full potential of mass media spent by advertiser especially on electronic channels Lack of inter personnel communication in Mass media .

4. Our Team Comprises of professionals having experience of communication and advertising industry Media and communication innovators A formidable network of resources across north India Dependable and experienced implementers But above all we are Sensitive towards clients/brands need and monies

5. Our edge Our belief is that needs of the brands are to be in totality of audience experience. Inferring from this approach we offer a complete communication service A strong commitment to explore the audience insights to develop a communication package A well developed network of resources and partners across north India Use of planning tools e.g. census data, RDI, RPP, BMI

6. Scope Of Work Working across the POP strata our team have addressed all key audiences through Van programs Designer floats D2D operations Retailer contact program Wholesale market program Dealer meets Multi Starrer nights Product launches Melas Folk programs Street plays Katputlis We call them Interactive media options

7. We have also touched the lives of consumer by way of executing Movable hoardings on vehicles Dealer boards and signage's Wall & Shop paintings Outlet merchandising Local transport branding Unique “Tasters” For us these are Static media options Scope Of Work

8. Scope Of Work Have also executed Experiential marketing idea for Tea Specialized TG packages (haat, mandis, sugar mills, transport nagars etc.) Theme film festivals Hot tea shop contests Liquid sampling for beverages School contact programs Kitty parties etc. These are Media Innovations

9. We take pride in talking of clients with whom we have been associated since inception : Ogilvy Outreach Frito Lays Lowe Lintas Monsanto Nokia 141 Worldwide Hindustan Lever Castrol Valvoline Total AVIVA ITC cigarettes Kodak GOI Our Association

10. Pictorial Snapshots

31. Pictorial Snapshots of Static campaigns

35. Pictorial Snapshots of Media Innovations campaigns

39. Office 73, Umar Nagar Hapur Road, Near Nambardar Petrol Pump, Meerut Pin. 250002. Ph - 01212700527 Cell – 09897316218 , 09719338884 , 09759665068 E.mail - [email_address] , Log on to - www.sancharsol.com Contact Us

40. Thank you for your time