RE-SPACE
EVAN I HACHEM I LUKE I MELISSA
Sunday, May 12, 13
TABLE OF CONTENT
• Background overview
• mission and strategic objectives
• positioning map
• white space
• competitive audit
• concept
• concept overview
• sustainability impact
• values
• Business model overview  Evan
• target segment
• value prop
• De-risk/keypoints interviews
• cost structure
• revenue
• scalability
• roll out plan
• Financial Projections
Sunday, May 12, 13
URBAN SPRAWL
Sunday, May 12, 13
ATTEMPTS TO CURB IMPACT OF
URBAN SPRAWL HAVE FALLEN SHORT
Sunday, May 12, 13
PHYSICAL SPACE IS ONLY PART
OF THE PROBLEM
Impact: Increased land use
Implication: Overconsumption
Social emphasis placed on material wealth,
leading to misconception that “bigger is
better”
Problem: Urban Design
Stakeholders: Developers
Problem: Cultural Norms
Stakeholders: General Public
Sunday, May 12, 13
Sweet
Spot
PHYSICAL SPACE IS ONLY PART
OF THE PROBLEM
Sunday, May 12, 13
OUR GOAL
How could we help people make
use of the things they already
have?
What would that look like?
Sunday, May 12, 13
COLLABORATIVE ECONOMY
Sunday, May 12, 13
A lot None
Instant
Long
Immediacy
# of Interactions Required
Sunday, May 12, 13
A lot None
Instant
Long
Immediacy
# of Interactions Required
Sunday, May 12, 13
A lot None
Instant
Long
Immediacy
# of Interactions Required
Sunday, May 12, 13
sh@rebox
Sunday, May 12, 13
Sh@rebox is a collaborative consumption product that allows
residents in a community to lend, borrow, or trade items with
each other via a smart locker system. It has a physical
element, a set of modular storage lockers, where people
make the exchanges and a tech platform that manages the
inventory and makes the process quick and easy.
Sunday, May 12, 13
In essence, Sharebox exists to helps people
make better use of what they already have
so that they don’t need to keep all sorts of
stuff in their homes. This means that they can
take up less space. It also helps people get
access to the things they need sooner, which
means they’ll be less tempted to just drive to
the store to get it.
Sunday, May 12, 13
HOW DOES IT WORK?
Ecosystem and User Experience
Sunday, May 12, 13
SHAREBOX ECOSYSTEM
• Background overview
• mission and strategic
objectives
• positioning map
• white space
Sunday, May 12, 13
SH@REBOX APPLICATION PLATFORM
The sh@rebox application consists of the following functionality:
• INVENTORY MONITOR
• A digital scale within each locker unit allows the owners to track the status of their items.
• Any locker activity is transmitted wirelessly to the sh@rebox server and is accessible via a users
sh@rebox account online or through the mobile app.
• RENTAL PERIOD MANAGEMENT
• The sh@rebox application software enables users to establish rental timeframes with the borrower
as they see fit.
• Any time outside of the agreed upon rental window will prompt an automated reminder message
to the borrower asking when they expect to have the item returned.  This will then be sent to the
owner to set expectations accordingly.  
• REMOTE ACCESSIBILITY AND COMMUNICATION
• Locker access can be granted at any given time through the sh@rebox app.  
• Once an individual requests to borrow an item, the owner of that specific item receives a "borrow
request" notification.  If the owner agrees, an access code is sent to the borrower.
• Automated two-way communication prompts enable a quick exchange of info between parties.
• Virtually no interaction is required for the transaction to take place, and users can set their desired
communication preferences within their account settings.
Sunday, May 12, 13
ACCOUNT SET UP
Sunday, May 12, 13
LENDING AND BORROWING
Sunday, May 12, 13
DESIGN OPTIONS
z
1
z
2
z
3
z
4
z
5
Hinge system
These hinges allow
connection to another
boxes to create different
styles of the sharebox.
iPad
7” iPad or screen with wifi
enabled to allow control
over lockers compartments
in the sharebox system
Lock
Remote access to avoid
using keys and locks.
Doors
Up to 72” tall doors for
ways access and
Frame
Solid HDPE plates
foldable for easy setup
and dismantle
z
3
z
4
z
2
z
5
z
1
Sunday, May 12, 13
SH@REBOX FAMILY TREE
HUSKY
TALL
MIDDIE
MINNIE COLD GOGO
36”x48”x60” 24”x48”x72” 24”x24”x36” 12”x12”x24” 12”x12”x24” 12”x12”x12”
Husky is used for
heavy duty stuff
• Heavy tools
• Table saw
• Foldable
lawnmower
Tall is used for
• Bikes
• Ladders
• Hoovers
• lawnmower
Middie is used for
• Kitchenware
• midsize tools
Minnie is used for
• Heavy tools
• Table saw
• Foldable
lawnmower
Cold is used for
• Heavy tools
• Table saw
• Foldable
lawnmower
Gogo is used for
• Heavy tools
• Table saw
• Foldable
lawnmower
Sunday, May 12, 13
SUSTAINABILITY
• Durable
• Commonly used
• Safe use ( milk jugs and plastic bags)
• LEED approved
• Less maintenance and cleaning costs
• Solid colors - difficult to see scratches
• Lighter - Easier to transfer and ship
WHY HDPE?
http://continuingeducation.construction.com/crs.php?L=330&C=966
Sunday, May 12, 13
WHY WOULD PEOPLE
USE IT ?
BUSINESS MODEL AND REVENUE
Sunday, May 12, 13
BM CANVAS
How will we make money?
- Property Management
Companies
- Software Developers
- Hardware / Locker
Manufacturers
- Distributors
- Delivery companies (i.e.
PeaPod, UPS, etc.)
- Software development
- Locker manufacturing (cost of materials and production)
- Maintenance and optimizations
- Sales and Marketing
- Transport and distribution
- Licensing
- Digital Infrastructure (Servers, etc.)
- Office Space
- Production &
Manufacturing
- Distribution
- Direct Sales & Marketing
Development
- Operations / Logistics
Management
- Installation > Linking to
Network > Dedicated
site creation and launch >
Post Launch
Property Management
Co. & Colleges:
- Value-add for Residents
- Point of differentiation
- Competitive advantage
Students & Residents:
- Convenience
- Cost savings
- Time Savings
Colleges & Universities:
- School Administrators
and Officials
- Student Body
Apartment Buildings:
- Property Management
Co. / Landlord
- Residents
FUTURE EXTENSION:
Transit Hubs, Parks and
Rec Centers*
- City Officials
- Locker unit sales
- Annual or quarterly software / platform licensing
- Announcements platform?
- Ad sales:
- Only sustainably minded brands / products / services?
- Only collaborative sharing services (i.e. Zipcar, Airbnb, etc.)
- eConcierge? eDelivery Service
-”Students Direct”: Students or their parent can order books, supplies,
etc. and have it delivered to their sh@rebox for a small fee
- Software Developers
- Hardware / Locker
Manufacturers
- Distributors
- Sales and Marketing
- Partnerships with local
delivery companies
- Customer Service
Representatives and Tech
- Community
- Self-Service
- Personal Assistance
(only in regards to initial
installation or if additional
“Service Package”
is purchased)
- sh@rebox website
- sh@rebox Community
Forums
- Direct line for sales and
customer service
- Delivery and Installation
Key Partners
Key Activities Value Proposition Customer relations
Customer Seg.
Key Resources Channels
Cost Structure Revenue Streams
Sunday, May 12, 13
Who will be interested?
Customer Segments
• Colleges and Universities
• School Administrators and Officials
• Student Body
• Apartment Buildings
• Property Management Co. / Landlord
• Residents
• FUTURE EXTENSION:
• Transit Hubs, Parks and Rec Centers*
• City Officials
Sunday, May 12, 13
What do people think?
• “Would definitely use your service/product) as long as it is well utilized
and well organized. (In fact I recommend this engagement of)
common personal property (because) it inspires people to take
accountability” Jonathan Moy, CCRM, Regional Manager Bay Area Property Group
• “This is awesome, I wont have to worry about storing things that I use
occasionally.” Catherine , Renter
• “Yes! I always borrow things from my classmates and roommates, this
will actually organize it and make it easier since we live so close to
each other. It will be awesome to have my own and be able to take
it back home with me . ” Brendan, Student
• “Sure, I would try it especially to borrow architectural supplies. Some
tools we use once once year and they are pretty expensive. Also left
over cardboard can go on there in final weeks! . ” Logan, architecture students
DE-RISKING
Sunday, May 12, 13
SCALING
• add text if possible
Sunday, May 12, 13
ROLLOUT PLAN
add text if possible
Sunday, May 12, 13
THANK YOU
Q&A
Sunday, May 12, 13
Competitive Audit
Share Some
Sugar
Neighbo
rgoods
Ecomodo Yerdle
Amazon
Lockers
RedBox Craigslist Walmart
Physical space to
share
app/website x x x x x x x
peer-to-peer
sharing
x x x x x
Free of cost to use x x
Sunday, May 12, 13
Sunday, May 12, 13
CCA CAMPUS
Sunday, May 12, 13
TBD
Sunday, May 12, 13
OTHER LOCKERS
EXAMPLES OF OTHER EXISTING LOCKER SYSTEMS
Sunday, May 12, 13
Sunday, May 12, 13
Sunday, May 12, 13
Sunday, May 12, 13
Problem Space
Sunday, May 12, 13
SHAREBOX ECOSYSTEM
• Background overview
• mission and strategic
objectives
• positioning map
• white space
Sunday, May 12, 13
Purchasing
• Background overview
• mission and strategic
objectives
• positioning map
• white space
Sunday, May 12, 13

Sharebox final pitch

  • 1.
    RE-SPACE EVAN I HACHEMI LUKE I MELISSA Sunday, May 12, 13
  • 2.
    TABLE OF CONTENT •Background overview • mission and strategic objectives • positioning map • white space • competitive audit • concept • concept overview • sustainability impact • values • Business model overview  Evan • target segment • value prop • De-risk/keypoints interviews • cost structure • revenue • scalability • roll out plan • Financial Projections Sunday, May 12, 13
  • 3.
  • 4.
    ATTEMPTS TO CURBIMPACT OF URBAN SPRAWL HAVE FALLEN SHORT Sunday, May 12, 13
  • 5.
    PHYSICAL SPACE ISONLY PART OF THE PROBLEM Impact: Increased land use Implication: Overconsumption Social emphasis placed on material wealth, leading to misconception that “bigger is better” Problem: Urban Design Stakeholders: Developers Problem: Cultural Norms Stakeholders: General Public Sunday, May 12, 13
  • 6.
    Sweet Spot PHYSICAL SPACE ISONLY PART OF THE PROBLEM Sunday, May 12, 13
  • 7.
    OUR GOAL How couldwe help people make use of the things they already have? What would that look like? Sunday, May 12, 13
  • 8.
  • 9.
    A lot None Instant Long Immediacy #of Interactions Required Sunday, May 12, 13
  • 10.
    A lot None Instant Long Immediacy #of Interactions Required Sunday, May 12, 13
  • 11.
    A lot None Instant Long Immediacy #of Interactions Required Sunday, May 12, 13
  • 12.
  • 13.
    Sh@rebox is acollaborative consumption product that allows residents in a community to lend, borrow, or trade items with each other via a smart locker system. It has a physical element, a set of modular storage lockers, where people make the exchanges and a tech platform that manages the inventory and makes the process quick and easy. Sunday, May 12, 13
  • 14.
    In essence, Shareboxexists to helps people make better use of what they already have so that they don’t need to keep all sorts of stuff in their homes. This means that they can take up less space. It also helps people get access to the things they need sooner, which means they’ll be less tempted to just drive to the store to get it. Sunday, May 12, 13
  • 15.
    HOW DOES ITWORK? Ecosystem and User Experience Sunday, May 12, 13
  • 16.
    SHAREBOX ECOSYSTEM • Backgroundoverview • mission and strategic objectives • positioning map • white space Sunday, May 12, 13
  • 17.
    SH@REBOX APPLICATION PLATFORM Thesh@rebox application consists of the following functionality: • INVENTORY MONITOR • A digital scale within each locker unit allows the owners to track the status of their items. • Any locker activity is transmitted wirelessly to the sh@rebox server and is accessible via a users sh@rebox account online or through the mobile app. • RENTAL PERIOD MANAGEMENT • The sh@rebox application software enables users to establish rental timeframes with the borrower as they see fit. • Any time outside of the agreed upon rental window will prompt an automated reminder message to the borrower asking when they expect to have the item returned.  This will then be sent to the owner to set expectations accordingly.   • REMOTE ACCESSIBILITY AND COMMUNICATION • Locker access can be granted at any given time through the sh@rebox app.   • Once an individual requests to borrow an item, the owner of that specific item receives a "borrow request" notification.  If the owner agrees, an access code is sent to the borrower. • Automated two-way communication prompts enable a quick exchange of info between parties. • Virtually no interaction is required for the transaction to take place, and users can set their desired communication preferences within their account settings. Sunday, May 12, 13
  • 18.
  • 19.
  • 20.
    DESIGN OPTIONS z 1 z 2 z 3 z 4 z 5 Hinge system Thesehinges allow connection to another boxes to create different styles of the sharebox. iPad 7” iPad or screen with wifi enabled to allow control over lockers compartments in the sharebox system Lock Remote access to avoid using keys and locks. Doors Up to 72” tall doors for ways access and Frame Solid HDPE plates foldable for easy setup and dismantle z 3 z 4 z 2 z 5 z 1 Sunday, May 12, 13
  • 21.
    SH@REBOX FAMILY TREE HUSKY TALL MIDDIE MINNIECOLD GOGO 36”x48”x60” 24”x48”x72” 24”x24”x36” 12”x12”x24” 12”x12”x24” 12”x12”x12” Husky is used for heavy duty stuff • Heavy tools • Table saw • Foldable lawnmower Tall is used for • Bikes • Ladders • Hoovers • lawnmower Middie is used for • Kitchenware • midsize tools Minnie is used for • Heavy tools • Table saw • Foldable lawnmower Cold is used for • Heavy tools • Table saw • Foldable lawnmower Gogo is used for • Heavy tools • Table saw • Foldable lawnmower Sunday, May 12, 13
  • 22.
    SUSTAINABILITY • Durable • Commonlyused • Safe use ( milk jugs and plastic bags) • LEED approved • Less maintenance and cleaning costs • Solid colors - difficult to see scratches • Lighter - Easier to transfer and ship WHY HDPE? http://continuingeducation.construction.com/crs.php?L=330&C=966 Sunday, May 12, 13
  • 23.
    WHY WOULD PEOPLE USEIT ? BUSINESS MODEL AND REVENUE Sunday, May 12, 13
  • 24.
    BM CANVAS How willwe make money? - Property Management Companies - Software Developers - Hardware / Locker Manufacturers - Distributors - Delivery companies (i.e. PeaPod, UPS, etc.) - Software development - Locker manufacturing (cost of materials and production) - Maintenance and optimizations - Sales and Marketing - Transport and distribution - Licensing - Digital Infrastructure (Servers, etc.) - Office Space - Production & Manufacturing - Distribution - Direct Sales & Marketing Development - Operations / Logistics Management - Installation > Linking to Network > Dedicated site creation and launch > Post Launch Property Management Co. & Colleges: - Value-add for Residents - Point of differentiation - Competitive advantage Students & Residents: - Convenience - Cost savings - Time Savings Colleges & Universities: - School Administrators and Officials - Student Body Apartment Buildings: - Property Management Co. / Landlord - Residents FUTURE EXTENSION: Transit Hubs, Parks and Rec Centers* - City Officials - Locker unit sales - Annual or quarterly software / platform licensing - Announcements platform? - Ad sales: - Only sustainably minded brands / products / services? - Only collaborative sharing services (i.e. Zipcar, Airbnb, etc.) - eConcierge? eDelivery Service -”Students Direct”: Students or their parent can order books, supplies, etc. and have it delivered to their sh@rebox for a small fee - Software Developers - Hardware / Locker Manufacturers - Distributors - Sales and Marketing - Partnerships with local delivery companies - Customer Service Representatives and Tech - Community - Self-Service - Personal Assistance (only in regards to initial installation or if additional “Service Package” is purchased) - sh@rebox website - sh@rebox Community Forums - Direct line for sales and customer service - Delivery and Installation Key Partners Key Activities Value Proposition Customer relations Customer Seg. Key Resources Channels Cost Structure Revenue Streams Sunday, May 12, 13
  • 25.
    Who will beinterested? Customer Segments • Colleges and Universities • School Administrators and Officials • Student Body • Apartment Buildings • Property Management Co. / Landlord • Residents • FUTURE EXTENSION: • Transit Hubs, Parks and Rec Centers* • City Officials Sunday, May 12, 13
  • 26.
    What do peoplethink? • “Would definitely use your service/product) as long as it is well utilized and well organized. (In fact I recommend this engagement of) common personal property (because) it inspires people to take accountability” Jonathan Moy, CCRM, Regional Manager Bay Area Property Group • “This is awesome, I wont have to worry about storing things that I use occasionally.” Catherine , Renter • “Yes! I always borrow things from my classmates and roommates, this will actually organize it and make it easier since we live so close to each other. It will be awesome to have my own and be able to take it back home with me . ” Brendan, Student • “Sure, I would try it especially to borrow architectural supplies. Some tools we use once once year and they are pretty expensive. Also left over cardboard can go on there in final weeks! . ” Logan, architecture students DE-RISKING Sunday, May 12, 13
  • 27.
    SCALING • add textif possible Sunday, May 12, 13
  • 28.
    ROLLOUT PLAN add textif possible Sunday, May 12, 13
  • 29.
  • 30.
    Competitive Audit Share Some Sugar Neighbo rgoods EcomodoYerdle Amazon Lockers RedBox Craigslist Walmart Physical space to share app/website x x x x x x x peer-to-peer sharing x x x x x Free of cost to use x x Sunday, May 12, 13
  • 31.
  • 32.
  • 33.
  • 34.
    OTHER LOCKERS EXAMPLES OFOTHER EXISTING LOCKER SYSTEMS Sunday, May 12, 13
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
    SHAREBOX ECOSYSTEM • Backgroundoverview • mission and strategic objectives • positioning map • white space Sunday, May 12, 13
  • 40.
    Purchasing • Background overview •mission and strategic objectives • positioning map • white space Sunday, May 12, 13