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Share your thoughts on whether separate promotion mixes would be needed for appealing to and
attracting a GenX target market from the metropolitan areas of 1) Buenos Aires, Argentina 2)
Beijing, China and 3) Rome, Italy to visit the tourism destination of Everglades National Park.
Explain why or why not, identify the objective you would intend to achieve, and provide evidence
(information/data/examples) that supports your contention.

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