Ddw 22 oktober 2013 philips

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  • Design thinking starts with empathy for those involves in an experience and aims for creating preferred situations.It‘s about spotting the issue from another angle, with the goal to innovate the meaning of the proposition.Like in the case shown, to improve the efficiency of pediatric examinations; by creating an improved experience for the ones involved.
  • Ddw 22 oktober 2013 philips

    1. 1. 22-10-2013 / LOCATION: EINDHOVEN “DUTCH DESIGN” BY: PROF. AD VAN BERLO All the information in this presentation is confidential © 2012 / Copyrights VanBerlo
    2. 2. 3
    3. 3. Leadership and cooperation in DNA
    4. 4. STRIJP S PHILIPS FACTORIES
    5. 5. STRIJP PHILIPS FACTORIES
    6. 6. STRIJP S DESIGN & TECHNOLOGY CAMPUS
    7. 7. ClickNL / network 8
    8. 8. 10
    9. 9. Maarten Baas Kiki van Eyk Studio Job Piet Hein Eek Hella Jongerius Marcel Wanders 11
    10. 10. 12
    11. 11. 13
    12. 12. 2. C r e a t i e ve i n d u s t r i e
    13. 13. 2.000+ designers 355 activiteiten 78 locaties 200.000+ bezoekers 16
    14. 14. 17
    15. 15. DESIGN WIDTH / SOCIAL DESIGN MULTI-MEDIA / GAMING GRAPHIC PRODUCT FASHION INTERIOR AUTONOOM MULTINATIONALS 18
    16. 16. Veranderende rol designers / Bron DMI:review Walking The Walk van Paul Gardien & Ferdy Gilsing 19
    17. 17. Transition moment / ? TRENDS Financial Post industrial Social media 20
    18. 18. World / Change OPEN NO BOUNARIES COMPLEX MANY ELEMENTS AND RELATION DYNAMIC CHANGE OVER TIME NETWORKED ACROSS ORGANISATIONS 21
    19. 19. Albert Einstein / Quote „WE CAN‟T SOLVE PROBLEMS BY USING THE SAME KIND OF THINKING WE USED WHEN WE CREATED THEM.‟ 22
    20. 20. “Design is not about styling. It’s not about technology. It’s about radical change in meaning.” DESIGN DRIVEN INNOVATION Robert Verganti 2010
    21. 21. Business thinking Analysis > Decision Design thinking Analysis > Idea > Prototype > Evaluation > Decision 24
    22. 22. Re-framing / DOC Methology Prof. K. Dorst 25
    23. 23. Human Centered Design Model / 26
    24. 24. DESIGN THINKING creates new and unexpected ways to solve problems…. © Philips 27
    25. 25. DESIGN IS EMPATHY
    26. 26. journey JOURNEY © Philips 29
    27. 27. scenarios SCENARIOS © Philips
    28. 28. VISIONS © Philips
    29. 29. EXPERIENCES © Philips
    30. 30. Vision / Business Simon Sinek/ VanBerlo 33
    31. 31. Business Innovation / creative equity 34
    32. 32. Alex Osterwalder / Business Model Canvas 35
    33. 33. Business Innovation / Strategy 36
    34. 34. Entrepreneurial Design / 37
    35. 35. VANBERLO / CREATE THE DIFFERENCE 38
    36. 36. What we do • Creating… your value • Developing… the content • Shaping… the future • Making… the difference • Developing… your value proposition • Connecting… strategic partners • Generating... your profit • Improving... your impact • Creating… your exit 39
    37. 37. MORE THAN 5000 PROJECTS HAVE CREATED THE DIFFERENCE
    38. 38. Our clients / Local presence and global reach! From bigger corporates to smaller start-ups. Designing for internationally leading companies that are located all over Europe, Asia and America has trained our staff in designing for global purposes. There is no competitive conflict with your packaging program and the projects we execute for our other clients 41
    39. 39. Portfolio / Product FOODSERVICE FMCG HOME CONSUMER ELECTRONICS MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL 42
    40. 40. Portfolio / User interface FOODSERVICE FMCG HOME CONSUMER ELECTRONICS MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL 43
    41. 41. Portfolio / Development FOODSERVICE FMCG HOME CONSUMER ELECTRONICS MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL 44
    42. 42. Portfolio / Communications FOODSERVICE FMCG HOME CONSUMER ELECTRONICS MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL 45
    43. 43. Solaytec / 46
    44. 44. Delphi / HPV Screener 47
    45. 45. Satino / Black
    46. 46. Durex / Embrace VanBerlo designed both structural designs, the new bottles and the new pack design. The graphic design was executed in collaboration with the design agency The Brand Union London. 49
    47. 47. Social Design / • • • • Verschuiving van station als doorgangsroute naar station als verblijfplaats Veiligheid hoort eigenlijk onder het kopje service voor de NS: 'pride', 'trust' en 'care' voorkomt problemen Sociale veiligheid (NS) vs fysieke veiligheid (gemeente) Faciliteren van 'the last mile': de reis houdt niet op bij het station; de belangen lopen veel meer in elkaar over dan waar men nu naar handelt 50
    48. 48. IF YOU DON’T MAKE A DIFFERENCE, YOU DON’T MATTER 51

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