The Shamrock Mobile Platform is a comprehensive suite of server solutions designed for mobile content businesses, providing tools for content management, distribution, marketing, and analytics. It enables operators and service providers to enhance revenue through advanced analytics, customization, and a variety of user engagement strategies. The platform also supports flexible billing methods, partner network management, and white-label store building, catering to various mobile service needs.

1. Shamrock Mobile Platform
A Suite of Server Solutions for Mobile Content Business:
Content, Distribution, Marketing, Analytics.

2. Analytics System Customer Relationship Management
CORE BUSINESS SOLUTIONS
Content Management System
Content Distribution System
Mobile Subscription Platform
Tools for White Label Portal Building
Partner Network Management
System
Management System for
SMS-based VAS
Shamrock Mobile
Platform is a suite of
server solutions:
● for mobile network
operators
● service providers
● site owners
With our solutions you
may:
● increase your revenue
● get comprehensive
analytics
● enhance your current
business toolset
Tool
ADDITIONAL SOLUTIONS
ADVANCED TOOLS

3. UNEXPECTED ADVANTAGES BY THE ADVANCED
ANALYTICAL OPTIONS
● Consolidated revenue
statistics
● Analysis of audience
● User segments
● Comparative project analysis
● Coordination with operator’s
HLR data.
Most efficient if connected to
Advanced options for media stores
● Combined loyalty and bonus
system
● Cross-sales analysis
● Data for forecasts and
collaborative filtration
● Shared tag system.

4. AUDIENCE INVESTIGATION MODULES
RFM
metrics
LTV
analysis
Churn
management
Propensity
models
● conversion
predictions
● precise promo
campaigns
targeting
● on-the-fly service
adaptation for the
appropriate
audience
● estimated user
revenue within
the lifetime
● Indispensable
metric for offers
structuring and
ad channels
optimization.
● analysis of the
churn reasons
● helps to resist
churn of the
subscription
services
● history-based
analysis of the user
content
preferences
(genres, types,
similar products)
● On-the-fly
customization of
the stores and
offers range.

5. Customer Relationship Management Tool
Audience exploration
● Customer selection by sales, subscriptions,
visits, registrations
● Reaction on previous campaigns
● Narrowing targeting with combination of filters
● Import of third-party data.
Multi-thread messaging
● Delivery schedule
● Speed management
● Autoregulation in case of network troubles
● Feedback and CTR analysis
● Multi-channel delivery (SMS, ICB, WAP PUSH,
email)
Examples with delivering your message
to:
● …all users who having made a purchase
in the last X months*
● …all users who haven’t visited the store
for Y days
● …all users with Nokia phone who
downloaded Puzzle games last month
● and many other cases
Case: Bulk
Campaigns for
MTS Russia:
7,5 mln users
in 8 time zones.
Case: Targeting
Mini-campaigns with
device-targeting.
CTR increases
by 250%.
.

6. DIGITAL CONTENT MANAGEMENT SYSTEM
Shamrock Dominic is a SAAS solution for your mobile assets
● organize
● optimize
● scale
● make it fully automatic
1 500 000 content units
100 ms query execution time
250 000 orders daily
Choose
content
Manage
catalogue
● Auto Content Recognition
● Flexible Content Upload
● Diverse Delivery
● Simple Export to mobile sites and ODPs
● Sophisticated Stats
Connect to
mobile &
web stores
Get
revenue
+ODP

7. DIGITAL CONTENT MANAGEMENT SYSTEM
Fast, flexible, expandable SaaS system for mobile
content monetization.
Easy to Start
● Connection to MNOs – SMPP, HTTP(S)
● Ready-to-use content catalogue
● Third party content aggregation
● Flexible sales management: prices,
micropayments, demos, packages etc.
● Wide range of billing methods: MO SMS, MT
SMS, USSD, WAP-click etc.
Keep Control
● Multidimensional statistics of user activity
● Content Lifecycle Management
● Flexible analytics and reporting system
● Access rights management.
Shamrock Dominic
is available
as a cloud solution
as well as an
on-premises
product.
Maintenance
● Startup/setup operations
● Templates of billing rules
● Updates and customization.

8. DIGITAL CONTENT MANAGEMENT SYSTEM
Our platform already includes:
Mobile games, videos, music, graphics etc..
12 000+ titles
CMS structure
Content: all-around catalogue
management
● multitude of parameters
● connection to third-parties
content storages
● DRM support (Forward-
Lock)
Billing: tariff scale and payment
method management
Support: integrated help-desk
Devices: dynamic knowledge base
with variety of data including model
age, price segment etc.
Settings: system settings and
parameters
Statistics: deeply customized
statistics with sales
reports by content, channels,
rightholders etc.

9. CONTENT DISTRIBUTION SYSTEM
Everything mobile store must have plus much more
Simple and
flexible
management
Vendors class
app-store
functionality
Various
business
models
Deep
customization
Core store features
● On-the-fly customization of layout and structure
● Different appearance for different audiences
● Localization
● Layout configuration
Variety of business models
Monetize your store through various
business models:
● Pay-per-download
● Pay-per-view
● Subscription
● Pay-per-package
● Freemium
● Demo
● Bonuses

10. CONTENT DISTRIBUTION SYSTEM
Sales promotion
● Bonus system: various
rewards for customer actions
● Built-in loyalty system: special
offers and discounts for
recurring customers
● Targeted promo based on user
activity history
● Merchandising tools
● Stickers: various labels (like
"New", "Sale 50%" and so on)
placed on the previews to
attract attention
Individualization
● User purchase history
● Integration with social networks
● Personal recommendations
● Comments and opinions

11. CONTENT DISTRIBUTION SYSTEM
WYSIWYG structure editor
Store administrator can control the
structure of the main and inner
pages of the store.
Structure blocks provided in the
CMS are as follows:
● Promo block
● Text block
● Title list
● Tags list
● Auto hits (top titles selection)
● Recommended titles
● Banner
● Adult block
● …and many more
Custom widgets
We can provide you with other blocks and elements with special
functionality - custom widgets..

12. CONTENT DISTRIBUTION SYSTEM
Diversified appearance
Shamrock Store CMS provides various skins and auto customization depending on
the user device, region, marketing channel and purchase history.

13. MOBILE SUBSCRIPTION PLATFORM
With Shamrock Subscriber you will get 4-5
higher conversion vs. premium PPD models.
Tune your services
Scenario management for each service:
● Price points and billing periods
● Free of charge period
● Micro payments
● Scheduled notification.
HOW IT
WORKS
Easy
connect to
operator’s
infrastructure
Work with
SMS, WAP-click,
WEB,
IVR etc.
Billing:
premium MT
SMS, direct
charging.
Integration
with 3rd-party
subscription
platforms (e.g.
aggregators)
White-label
subscriptions
for your stores
and services
Track and analyze your customers
● All-in-one dashboard
● Daily email reports
● Realtime statistics
● Revenue tracking by group, marketing channel,
content or user segment
● Save frequent queries as custom filters.

14. SUBSCRIBER CASE STUDIES
Subscription services for MNOs in
Russia
Similar subscription-based services
are provided for 4 MNOs
concurrently:
Peak performance:
400 000 МТ SMS per 24 hours
(billing + notification).
ARPPU: 5-7$
Unlimited Fun
Subscription-based service was
integrated with the mobile tariff plan
“Red Energy”.
Monthly revenue: $ 250 000
Performance: 680 000 MT SMS
daily (both free and paid)
Total subscribers: 1 200 000 within
6 months
● Different MNO’s subscription rules
and technologies supported
● 5 subscription sources (SMS, IVR,
USSD, WAP, ICB)
● 500+ thousand subscribers
● Over 100 services
● Over 800 sales & promotion
channels.
All subscribers got unlimited access
to free media content. Daily SMS
with links to content:
● Two weeks for free
● Paid prolongation if any content
was downloaded within 2 weeks
● Individual SMS delivery schedule
for every subscriber.

15. PARTNER NETWORK MANAGEMENT
Lever your revenue with your partner traffic
Functional
● Monetize SMS, web, mobile web traffic
● Online and offline media-partners
● A wide choice of monetization options for your
partners
Simple
● Add new partner in 2 clicks
● Convenient choice of products
● Auto-generated monetization links
● Quick adaptation to local markets
.
Why Shamrock Affiliate is useful for your
partners?
● Easy registration
● Wide range of integrated products
● Transparent statistics
● Clear financial reporting.
Why Shamrock Affiliate is useful for you?
● Easy partner management
● Simple enlargement of product portfolio
● Adjustable tariff scale
● Sophisticated trend analysis.
.

16. PARTNER NETWORK MANAGEMENT
Flexible Dashboard
● By partner and sub-partner
● By product
● By monetization type
● Trend analysis.
.

17. PARTNER NETWORK CASE
The largest mobile partner
network in Russia uses
Shamrock Affiliate
2000
partners’
sites
1 mln
unique
users
monthly
70 000
billing
transaction
s daily
Back-office structure
Partners: control your
network, set policy, register
new partners
Statistics: by product, service,
monetization type; trend
estimation.
Finances: manage rates, tariffs
and payments
Reminders: keep your
partners informed about all
news in your network
Sales platforms: manage
revenue sources and provide
your partners with monetization
links.
.

18. White Label Stores Building
Unite your partners under one brand
Providers diversification within one brand
● Unified interface for separate providers’
services
● Easy addition of new services
● All services have a similar branded
appearance
● Integrated advertisement engine
● Loyalty & bonus system.
Solution allows to:
● work with different mobile service providers
● provide variety of services saving the unity of brand
● manage your partners resources and to keep control.
Separate access within one system
● Access rights management
● Personal statistics for each provider: service
performance, revenue, audience dynamic
● Management of concurrent promo
campaigns
● Various filters and settings for flexible
customization.

19. Aggregation Case
MTS Pulse: 1 brand, 17 providers
MTS, Russia, http://pulse.mts.ru
● MTS is the largest mobile
operator in Eastern Europe, 100
mln. subscribers.
● MTS Pulse is a mobile portal for
all branded VAS built on the base
of Shamrock Aggregator solution.
● Monthly revenue of the content
services’ - $ 2 million.
● The system is easily scaled: the
number of content providers
aggregated is not limited
(currently 17).
● Automatic adaptation of design
and layout for different mobile
devices.

20. Management System for SMS-based VAS
Select
service
type
Set up
messag
e rules
Select
billing
scenario
Add text
content
● News feed
● Quiz
● Test
● Horoscopes,
anecdotes etc.
● Subscription
● Premium SMS
● USSD billing
● Combination of all
above
● Set prefix for
messages
● Define custom rule
● Specify SMS-shortcut
● Select the service
● CMS for new
unique content
● Bulk import
wizard for large
amounts of pre-made
content
● XML-based
parser for regular
updates
Quick
● You can launch new service in 10 min.
Safe
● Fraud guard
● Emergency notifications.
Scalable
● Set partner ID – get partner code for SMS
● Traffic of your partners is accounted separately.
Shamrock Interactive are:

21. About company: Facts and Figures
Shamrock Mobile
Foundation 2003
Employees 70
Offices in Russia: Moscow,
Novosibirsk
Digital content
stores
Digital
marketing tools
Key Competencies
Mobile content
distribution
One of Top 30
Russian Internet
Companies by
Forbes, 2013
Red Herring 100 Europe
Award Finalist,
2013
Recent Awards
Traffic monetization
solutions

22. Customers and partners
Top content producers

23. Thank you!
alehin@shamrock-mobile.
ru
http://shamrock-mobile.
com