Shaky Egg Communications is a consultancy firm that specializes in partnerships, promotions, and strategic development. They work with major brands and agencies to provide critical analysis and business development support. Shaky Egg takes a strategic approach to create tactical marketing executions, leveraging various channels to engage customers through promotions and build competitive advantages for clients. They have extensive experience in digital media including online video, social media, and monetization strategies.
2. Introduction Shaky Egg Communications is a consultancy firm specializing in partnerships, promotions and Strategic Development Shaky works with the biggest brands in the world Shaky works directly with brands and agencies Shaky brings essential critical analysis & strategic business development to clients in the digital SaaS based platform space The Shaky Philosophy Represent clientsaggressively Create exciting & engaging promotions, partnerships, company packages Develop & Negotiate the most advantageous deals possible for clients 2
3. What We Do The Shaky Egg approach to business is energetic and sometimes…quite unique! Over the past 15 years Shaky Egg has successfully helped clients to plan and execute their business strategies and achieve revenue goals. Shaky Egg clients include: National Brands Technology Companies Digital Start-ups Advertising Agencies Media companies Aggressive Entrepreneurs 3
4. What We Do Passion and Process empowers the development of all planning and execution on behalf of our clients Take a strategic approach to create tactical executions Always monetize clientassets Capture the curve through social media and digital platforms Integrate a variety of marketing channels (connect online to offline) Build competitive advantage and differentiation Engage customers through savvy promotions Capture company “RTB” and deliver it through compelling sales materials “Bring it home” 4
5. The Shaky P’s Shaky Egg builds businesses based on the Shaky P’s. There are more P’s than just below Just Ask & please plan an extended meeting ;) Shaky focuses on: Partnerships Promotions Pricing Proposals Pitches Production 5
10. Pricing Expertise in online advertising and licensing models allows Shaky clients to tweak product features & revenue models to take advantage of immediate opportunities Shaky Egg has extensive experience in Business Development for digital start-ups & technology companies: SaaS Platforms Online Video Providers Online Video Monetization Ad Networks Web Publishers Shaky works with digital start-ups emerging from alpha stage into beta, both technology and business models; here Shaky Egg expertise and contacts are of the most help 9
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12. Licensing and advertising (CPM, CPC, CPA) Position to scalability Shaky brings critical insights gained from outreach to key industry contacts to help clients revise immediate and long-term goals 10
13. Digital Expertise Shaky Egg is an expert in online video, social media and online monetization Shaky has extensive experience in: Online video Online ad models: CPC, CPM, CPA, CPL Social media: facebook, twitter User Generated Content (UGC) Ad networks CMS platforms Clickable Video Shaky Egg executed clickable video for MTV Networks, ESPN and Dailymotion 11
14. Digital Partners TubeMogul Track online video viewership trends, easily distribute your brand videos across the web, get rich metrics from your own video player. TubeMogul processes billions of video streams every month from the Internet's top publishers: YouTube Dailymotion Blip.tv Facebook Myspace Hulu 12
15. Digital Partners Appnovation Technologies Appnovation is one of Canada’s top 20 Fastest Growing Companies!* Experts in online development: Content Management (CMS) Open source: Drupal and Alfresco Mobile apps: iPhone, Blackberry, Android Mobile website optimization Platform and back end databases Clients: NBC, MTV, World Wildlife Fund, Canadian Cancer Society, Best Buy U.S. * Canadian Business Network Sept 13, 2010 13
16. Digital Partners Strutta Media Strutta enables anyone to create, manage and execute UGC contests; leveraging social media channels. Engage consumers through: Video Photos Text and audio Instant win and Sweepstakes With Strutta Contest Builder create easy UGC promotions and customize with the Strutta API 14
17. Shaky Process Shaky Egg three-step process to strategize, build and execute partnerships, promotions and digital programs Step 1: Strategize & build programs and proposals based on client target/goals Identify critical technology for execution Secure partners to amplify program Step 2: Negotiate partnerships leveraging client assets Map technology: architecture, design, theming, development Draft legal agreements and manage to close Step 3: Manage execution including: timelines, deliverables, reporting 15
18. Proposals Shaky creates compelling one-sheets and sales decks which quickly outlines the opportunity for the prospect and delivers a winning argument to SAY YES! We package your company’s: brand, product, value proposition and intellectual property into collateral to drive: Sales Partnerships Joint-promotions Sponsorships Brand Integrations The Shaky Egg design team creates the title pages, graphics and backgrounds. While our Sr. Business Development staff works with you to define and write the “RTB” 16
19. Partnerships Identifying the right partnerships to tackle and how to reach out &negotiate the best deal is a Shaky Egg specialty Partnerships are a critical component to growing any size business. A well negotiated partnership can effectively: Enhance Value Leverage Assets Create Equity Generate Opportunity Drive Revenue 17
20. Promotions We don’t need to tell you promotions combined with social media can effectively drive business Shaky Egg has created and executed successful consumer promotions at the regional, national, and international level Our approach is to: Encourage consumer ownership in the promotion Incentivize sharing through social graphs Include partners to contribute: IP, media exposure, prizing Leverage retail channels through customizations Use the web, rich media and social tools to build community Marketers must always seek to build better programs to more deeply connect with target consumers. Shaky Egg can help! 18
22. Brand Integration Brand integration in TV, film and video games goes far beyond product placement Great integrations include close relationships between the entertainment property & brand: Theme Storylines Character dialogue Game play Brand Integration also Includes: Title sponsorships Billboards Brand underwriting production Brand produced programming 20