This presentation teaches Shaklee Distributors how to follow-up & convert your leads into members and distributors using the 3 step sponsoring system, Your Freedom Project
Hierarchy of management that covers different levels of management
Shaklee Training - Step 2. How to follow-up & convert leads
1. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
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2. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
Hopefully you've now personalized and
launched your lead capture websites
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3. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
Now let's talk about what comes next
after you start capturing those leads
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How it Works
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And that is to follow up and
convert your leads into
MEMBERS
DISTRIBUTORS
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5. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
A follow up process is a crucial MUST HAVE
component because conversion is truly the
KEY TO SUCCESS IN BUSINESS
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6. 02 Follow up and Convert Leads
How it Works
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It doesn't matter how much traffic you
attract and leads you capture, if you don't
have a simple system that allows you to
convert those leads…
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7. 02 Follow up and Convert Leads
into paying
customers or active
business builders
How it Works
yourfreedomproject.com
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8. 02 Follow up and Convert Leads
How it Works
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Our follow up and conversion process
works so well, because it's designed to
ensure you do the most effective activities
in network marketing.
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9. 02 Follow up and Convert Leads
How it Works
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Which is setting appointments and
doing live presentations with people.
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10. 02 Follow up and Convert Leads
How it Works
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Another great thing about our
simple 3 step process is…
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How it Works
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It allows you to build a relationship with your
candidate as you guide them along.
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How it Works
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It allows you to educate them into a yes, instead of
having to use pushy sales tactics to get them to join
This makes the process more fun
for you and for them
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13. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
Here's a basic overview of how our process
known as the Project Pipeline, works.
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14. 02 Follow up and Convert Leads
How it Works
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Someone sees your newspaper ad…
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15. 02 Follow up and Convert Leads
How it Works
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Or hears about your website…
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16. 02 Follow up and Convert Leads
How it Works
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Or sees a link to your site
in Facebook or in Twitter
or Pinterest or your Blog
or a Newspaper Ad….
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How it Works
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They visit your website, watch the short movie
and then fill out the form on your lead capture page
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18. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
You instantly receive an email in your inbox with all
the details that your potential business candidate
entered and now you know someone is interested
in learning more about the business opportunity.
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How it Works
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CONGRATULATIONS
You’ve generated a lead!
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How it Works
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If your prospect is serious
about getting ahead, and
likes what they see…
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21. 02 Follow up and Convert Leads
How it Works
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...then what they’ll do is fill out the long form on
your tour of freedom lane page and request a
tour of your free online classrooms.
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How it Works
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At this point you want to put your candidate into your 3
step follow up & conversion process which is your
PROJECT PIPELINE
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AND HERE ARE THE
3 STEPS
How it Works
yourfreedomproject.com
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24. 02 Follow up and Convert Leads
How it Works
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You want to create curiosity
& re-awaken your prospects dreams.
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25. 02 Follow up and Convert Leads
How it Works
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Prepare them to sponsor and
become a GOLD ambassador.
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26. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
Prepare them to start building
their own business.
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27. 02 Follow up and Convert Leads
How it Works
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Let’s review the 3 step process
in a little more detail
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28. How it Works
yourfreedomproject.com
02 Follow up and Convert Leads
Now that you have the response
form requesting a guided tour
of the 3 classrooms,
here’s what to do…
Bob Barker
555-55-5555
bob@domain.com
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29. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
You want to give them a quick call, introduce yourself
and review the details of what we’re offering using
our simple to follow initial contact script.
Hello! I’m Frank
How are you
today?
I’m good!
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30. 02 Follow up and Convert Leads
How it Works
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Because they’re not expecting you, we like to
keep this to a quick 7-10 minute phone call.
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31. 02 Follow up and Convert Leads
How it Works
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You then want to setup your next
appointment called
THE MEET AND GREET
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32. How it Works
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02 Follow up and Convert Leads
The Meet Greet was designed
to be a short 15-30 minute call
and its purpose is to allow you to begin…
…creating a
RELATIONSHIP
with your
prospect
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33. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
You want to ask them about themselves and then share
your Shaklee story and then give them Funwork.
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34. 02 Follow up and Convert Leads
How it Works
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This allows them to begin discovering
Shaklee and the credibility of the company.
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How it Works
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Here you’ll give a lively presentation on the
benefits with the goal of
re-awakening your prospects dreams.
39. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
In this presentation we cover some great
topics from Dr. Shaklee to Royalties.
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One of the most important points
we cover is how we can teach
them to create sales
Sales Volume
How it Works
yourfreedomproject.com
without specializing in
direct sales.
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41. 02 Follow up and Convert Leads
How it Works
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Remember 95% of people don’t like to sell.
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42. How it Works
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02 Follow up and Convert Leads
So it’s incredibly
IMPORTANT
that we show them how they can focus on
GUIDING VS SELLING
in order to build their business
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43. 02 Follow up and Convert Leads
How it Works
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And then just like in the Meet and Greet,
we give them the Funwork videos to watch.
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How it Works
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And set the next appointment.
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47. 02 Follow up and Convert Leads
How it Works
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This is where you can explain exactly what they have
to do and what their business needs to look like…
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How it Works
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in order to create a career income
without specializing in direct sales.
Sales Volume
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How it Works
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This is an important presentation,
because lots of people can
say their company and
products are great.
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however very few can show their prospects a
simple plan that teaches them EXACTLY HOW
to earn all those benefits and find that success.
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How it Works
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And it's in the ability to show people HOW that will
set you apart from the competition.
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How it Works
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You'll also be able to introduce an
important concept.
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53. 02 Follow up and Convert Leads
How it Works
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Changing brands and redirecting money they're already
spending on the same types of products Shaklee has.
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54. 02 Follow up and Convert Leads
How it Works
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On this appointment we take them
into Classroom 2A
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How it Works
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As always we finish by giving them some Funwork,
and set the next appointment.
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How it Works
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Here we’ll shine the spotlight on the products
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How it Works
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and show our candidates the benefits
of becoming a GOLD Ambassador.
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59. How it Works
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02 Follow up and Convert Leads
As before, we give the Funwork for them to
review and set the next appointment.
FUNWORK
Benefits
Company
Products
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60. 02 Follow up and Convert Leads
How it Works
yourfreedomproject.com
Because our system educates our candidates, they get the
chance to sell themselves on all that we offer so
there’s no need for pushy closing tactics.
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61. 02 Follow up and Convert Leads
How it Works
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If our candidates are ready, they can choose to
sponsor and become a Gold Ambassador
at the end of this class.
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62. 02 Follow up and Convert Leads
How it Works
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If they’re not ready that’s ok, because we
don’t want to put any pressure on them.
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63. How it Works
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02 Follow up and Convert Leads
In our last step of this 3 step process.
We bring them into Classroom 3 and give them the
final presentation of the classrooms.
Classroom 3
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65. 02 Follow up and Convert Leads
Its time to ask our
POTENTIAL BUSINESS
CANDIDATES
if they like to become a
PROGRAM GUIDE
And use SHAKLEE
As their supplier.
How it Works
yourfreedomproject.com
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66. 02 Follow up and Convert Leads
And congratulations
YOU HAVE A
NEW BUILDER!
How it Works
yourfreedomproject.com
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67. 02 Follow up and Convert Leads
How it Works
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As always, we give the Funwork and set
the next appointment when we’ll review
the smart start checklist.
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68. How it Works
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02 Follow up and Convert Leads
Now that our prospect has agreed to join
us, we need a simple way to walk them through the
start up process
SIMPLE WAY
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How it Works
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For this, we use the Smart Start Checklist
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How it Works
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And finally, your new business builder needs to find
their own person to take through the process
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How it Works
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This is why we call this a
closed loop sponsoring system
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How it Works
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Use these sheets for all the details of each step
and for an easy way to keep track of your prospect as
you guide them through the process.
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How it Works
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please refer to the Project Pipeline Guide and tracker
both found in the Project Library.
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How it Works
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That concludes this presentation
on the basics of how our 3 step
follow up and conversion process
W rks
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How it Works
yourfreedomproject.com
Let’s move to the last presentation where I’ll cover the
3rd key objective you want to accomplish in
order to build a business with
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