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02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

1
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Hopefully you've now personalized and
launched your lead capture websites

2
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Now let's talk about what comes next
after you start capturing those leads

3
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

And that is to follow up and
convert your leads into

MEMBERS

DISTRIBUTORS

4
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

A follow up process is a crucial MUST HAVE
component because conversion is truly the

KEY TO SUCCESS IN BUSINESS

5
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

It doesn't matter how much traffic you
attract and leads you capture, if you don't
have a simple system that allows you to
convert those leads…

6
02 Follow up and Convert Leads

into paying
customers or active
business builders

How it Works
yourfreedomproject.com

7
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Our follow up and conversion process
works so well, because it's designed to
ensure you do the most effective activities
in network marketing.

8
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Which is setting appointments and
doing live presentations with people.

9
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Another great thing about our
simple 3 step process is…

10
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

11

It allows you to build a relationship with your
candidate as you guide them along.
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

It allows you to educate them into a yes, instead of
having to use pushy sales tactics to get them to join

This makes the process more fun
for you and for them

12
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Here's a basic overview of how our process
known as the Project Pipeline, works.

13
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Someone sees your newspaper ad…

14
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Or hears about your website…

15
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

16

Or sees a link to your site
in Facebook or in Twitter
or Pinterest or your Blog
or a Newspaper Ad….
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

They visit your website, watch the short movie
and then fill out the form on your lead capture page

17
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

You instantly receive an email in your inbox with all
the details that your potential business candidate
entered and now you know someone is interested
in learning more about the business opportunity.

18
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

CONGRATULATIONS
You’ve generated a lead!

19
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

If your prospect is serious
about getting ahead, and
likes what they see…

20
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

...then what they’ll do is fill out the long form on
your tour of freedom lane page and request a
tour of your free online classrooms.

21
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

At this point you want to put your candidate into your 3
step follow up & conversion process which is your

PROJECT PIPELINE

22
02 Follow up and Convert Leads

AND HERE ARE THE

3 STEPS

How it Works
yourfreedomproject.com

23
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

You want to create curiosity
& re-awaken your prospects dreams.

24
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Prepare them to sponsor and
become a GOLD ambassador.

25
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Prepare them to start building
their own business.

26
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Let’s review the 3 step process
in a little more detail

27
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

Now that you have the response
form requesting a guided tour
of the 3 classrooms,
here’s what to do…

Bob Barker
555-55-5555
bob@domain.com

28
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

You want to give them a quick call, introduce yourself
and review the details of what we’re offering using
our simple to follow initial contact script.

Hello! I’m Frank
How are you
today?

I’m good!

29
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Because they’re not expecting you, we like to
keep this to a quick 7-10 minute phone call.

30
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

You then want to setup your next
appointment called

THE MEET AND GREET

31
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

The Meet Greet was designed
to be a short 15-30 minute call
and its purpose is to allow you to begin…

…creating a
RELATIONSHIP
with your
prospect

32
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

You want to ask them about themselves and then share
your Shaklee story and then give them Funwork.

33
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

34

This allows them to begin discovering
Shaklee and the credibility of the company.
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

Finally you set the next appointment.

Preferably

24-48 hours
and that’s it.

35
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

On your 2nd appointment…

36
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

You’ll bring your candidate into
Classroom 1

37
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

38

Here you’ll give a lively presentation on the
benefits with the goal of
re-awakening your prospects dreams.
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

In this presentation we cover some great
topics from Dr. Shaklee to Royalties.

39
02 Follow up and Convert Leads

One of the most important points
we cover is how we can teach
them to create sales

Sales Volume

How it Works
yourfreedomproject.com

without specializing in
direct sales.

40
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Remember 95% of people don’t like to sell.

41
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

So it’s incredibly

IMPORTANT
that we show them how they can focus on

GUIDING VS SELLING
in order to build their business

42
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

And then just like in the Meet and Greet,
we give them the Funwork videos to watch.

43
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

And set the next appointment.

44
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

Now we’re moving on to

STEP 2…

45
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

On this appointment we take them into
Classroom 2A

46
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

This is where you can explain exactly what they have
to do and what their business needs to look like…

47
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

in order to create a career income
without specializing in direct sales.

Sales Volume

48
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

This is an important presentation,
because lots of people can

say their company and
products are great.

49
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

however very few can show their prospects a
simple plan that teaches them EXACTLY HOW
to earn all those benefits and find that success.

50
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

51

And it's in the ability to show people HOW that will
set you apart from the competition.
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

You'll also be able to introduce an
important concept.

52
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Changing brands and redirecting money they're already
spending on the same types of products Shaklee has.

53
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

On this appointment we take them
into Classroom 2A

54
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

55

As always we finish by giving them some Funwork,
and set the next appointment.
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

56

Our last stop in step 2 is to take our candidates into

Classroom 2B
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Here we’ll shine the spotlight on the products

57
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

and show our candidates the benefits
of becoming a GOLD Ambassador.

58
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

As before, we give the Funwork for them to
review and set the next appointment.

FUNWORK
Benefits
Company
Products

59
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Because our system educates our candidates, they get the
chance to sell themselves on all that we offer so
there’s no need for pushy closing tactics.

60
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

If our candidates are ready, they can choose to
sponsor and become a Gold Ambassador
at the end of this class.

61
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

If they’re not ready that’s ok, because we
don’t want to put any pressure on them.

62
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

In our last step of this 3 step process.
We bring them into Classroom 3 and give them the
final presentation of the classrooms.

Classroom 3

63
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

Now that we are
AT THE END

3 STEP

64
02 Follow up and Convert Leads

Its time to ask our
POTENTIAL BUSINESS
CANDIDATES
if they like to become a

PROGRAM GUIDE
And use SHAKLEE
As their supplier.

How it Works
yourfreedomproject.com

65
02 Follow up and Convert Leads

And congratulations

YOU HAVE A

NEW BUILDER!

How it Works
yourfreedomproject.com

66
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

As always, we give the Funwork and set
the next appointment when we’ll review
the smart start checklist.

67
How it Works
yourfreedomproject.com

02 Follow up and Convert Leads

Now that our prospect has agreed to join
us, we need a simple way to walk them through the
start up process

SIMPLE WAY

68
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

For this, we use the Smart Start Checklist

69
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

And finally, your new business builder needs to find
their own person to take through the process

70
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

This is why we call this a
closed loop sponsoring system

71
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Use these sheets for all the details of each step
and for an easy way to keep track of your prospect as
you guide them through the process.

72
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

please refer to the Project Pipeline Guide and tracker
both found in the Project Library.

73
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

That concludes this presentation
on the basics of how our 3 step
follow up and conversion process

W rks

74
02 Follow up and Convert Leads

How it Works
yourfreedomproject.com

Let’s move to the last presentation where I’ll cover the
3rd key objective you want to accomplish in
order to build a business with

75

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Shaklee Training - Step 2. How to follow-up & convert leads

  • 1. 02 Follow up and Convert Leads How it Works yourfreedomproject.com 1
  • 2. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Hopefully you've now personalized and launched your lead capture websites 2
  • 3. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Now let's talk about what comes next after you start capturing those leads 3
  • 4. 02 Follow up and Convert Leads How it Works yourfreedomproject.com And that is to follow up and convert your leads into MEMBERS DISTRIBUTORS 4
  • 5. 02 Follow up and Convert Leads How it Works yourfreedomproject.com A follow up process is a crucial MUST HAVE component because conversion is truly the KEY TO SUCCESS IN BUSINESS 5
  • 6. 02 Follow up and Convert Leads How it Works yourfreedomproject.com It doesn't matter how much traffic you attract and leads you capture, if you don't have a simple system that allows you to convert those leads… 6
  • 7. 02 Follow up and Convert Leads into paying customers or active business builders How it Works yourfreedomproject.com 7
  • 8. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Our follow up and conversion process works so well, because it's designed to ensure you do the most effective activities in network marketing. 8
  • 9. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Which is setting appointments and doing live presentations with people. 9
  • 10. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Another great thing about our simple 3 step process is… 10
  • 11. 02 Follow up and Convert Leads How it Works yourfreedomproject.com 11 It allows you to build a relationship with your candidate as you guide them along.
  • 12. 02 Follow up and Convert Leads How it Works yourfreedomproject.com It allows you to educate them into a yes, instead of having to use pushy sales tactics to get them to join This makes the process more fun for you and for them 12
  • 13. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Here's a basic overview of how our process known as the Project Pipeline, works. 13
  • 14. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Someone sees your newspaper ad… 14
  • 15. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Or hears about your website… 15
  • 16. 02 Follow up and Convert Leads How it Works yourfreedomproject.com 16 Or sees a link to your site in Facebook or in Twitter or Pinterest or your Blog or a Newspaper Ad….
  • 17. 02 Follow up and Convert Leads How it Works yourfreedomproject.com They visit your website, watch the short movie and then fill out the form on your lead capture page 17
  • 18. 02 Follow up and Convert Leads How it Works yourfreedomproject.com You instantly receive an email in your inbox with all the details that your potential business candidate entered and now you know someone is interested in learning more about the business opportunity. 18
  • 19. 02 Follow up and Convert Leads How it Works yourfreedomproject.com CONGRATULATIONS You’ve generated a lead! 19
  • 20. 02 Follow up and Convert Leads How it Works yourfreedomproject.com If your prospect is serious about getting ahead, and likes what they see… 20
  • 21. 02 Follow up and Convert Leads How it Works yourfreedomproject.com ...then what they’ll do is fill out the long form on your tour of freedom lane page and request a tour of your free online classrooms. 21
  • 22. 02 Follow up and Convert Leads How it Works yourfreedomproject.com At this point you want to put your candidate into your 3 step follow up & conversion process which is your PROJECT PIPELINE 22
  • 23. 02 Follow up and Convert Leads AND HERE ARE THE 3 STEPS How it Works yourfreedomproject.com 23
  • 24. 02 Follow up and Convert Leads How it Works yourfreedomproject.com You want to create curiosity & re-awaken your prospects dreams. 24
  • 25. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Prepare them to sponsor and become a GOLD ambassador. 25
  • 26. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Prepare them to start building their own business. 26
  • 27. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Let’s review the 3 step process in a little more detail 27
  • 28. How it Works yourfreedomproject.com 02 Follow up and Convert Leads Now that you have the response form requesting a guided tour of the 3 classrooms, here’s what to do… Bob Barker 555-55-5555 bob@domain.com 28
  • 29. 02 Follow up and Convert Leads How it Works yourfreedomproject.com You want to give them a quick call, introduce yourself and review the details of what we’re offering using our simple to follow initial contact script. Hello! I’m Frank How are you today? I’m good! 29
  • 30. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Because they’re not expecting you, we like to keep this to a quick 7-10 minute phone call. 30
  • 31. 02 Follow up and Convert Leads How it Works yourfreedomproject.com You then want to setup your next appointment called THE MEET AND GREET 31
  • 32. How it Works yourfreedomproject.com 02 Follow up and Convert Leads The Meet Greet was designed to be a short 15-30 minute call and its purpose is to allow you to begin… …creating a RELATIONSHIP with your prospect 32
  • 33. 02 Follow up and Convert Leads How it Works yourfreedomproject.com You want to ask them about themselves and then share your Shaklee story and then give them Funwork. 33
  • 34. 02 Follow up and Convert Leads How it Works yourfreedomproject.com 34 This allows them to begin discovering Shaklee and the credibility of the company.
  • 35. How it Works yourfreedomproject.com 02 Follow up and Convert Leads Finally you set the next appointment. Preferably 24-48 hours and that’s it. 35
  • 36. 02 Follow up and Convert Leads How it Works yourfreedomproject.com On your 2nd appointment… 36
  • 37. How it Works yourfreedomproject.com 02 Follow up and Convert Leads You’ll bring your candidate into Classroom 1 37
  • 38. 02 Follow up and Convert Leads How it Works yourfreedomproject.com 38 Here you’ll give a lively presentation on the benefits with the goal of re-awakening your prospects dreams.
  • 39. 02 Follow up and Convert Leads How it Works yourfreedomproject.com In this presentation we cover some great topics from Dr. Shaklee to Royalties. 39
  • 40. 02 Follow up and Convert Leads One of the most important points we cover is how we can teach them to create sales Sales Volume How it Works yourfreedomproject.com without specializing in direct sales. 40
  • 41. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Remember 95% of people don’t like to sell. 41
  • 42. How it Works yourfreedomproject.com 02 Follow up and Convert Leads So it’s incredibly IMPORTANT that we show them how they can focus on GUIDING VS SELLING in order to build their business 42
  • 43. 02 Follow up and Convert Leads How it Works yourfreedomproject.com And then just like in the Meet and Greet, we give them the Funwork videos to watch. 43
  • 44. 02 Follow up and Convert Leads How it Works yourfreedomproject.com And set the next appointment. 44
  • 45. How it Works yourfreedomproject.com 02 Follow up and Convert Leads Now we’re moving on to STEP 2… 45
  • 46. How it Works yourfreedomproject.com 02 Follow up and Convert Leads On this appointment we take them into Classroom 2A 46
  • 47. 02 Follow up and Convert Leads How it Works yourfreedomproject.com This is where you can explain exactly what they have to do and what their business needs to look like… 47
  • 48. 02 Follow up and Convert Leads How it Works yourfreedomproject.com in order to create a career income without specializing in direct sales. Sales Volume 48
  • 49. 02 Follow up and Convert Leads How it Works yourfreedomproject.com This is an important presentation, because lots of people can say their company and products are great. 49
  • 50. 02 Follow up and Convert Leads How it Works yourfreedomproject.com however very few can show their prospects a simple plan that teaches them EXACTLY HOW to earn all those benefits and find that success. 50
  • 51. 02 Follow up and Convert Leads How it Works yourfreedomproject.com 51 And it's in the ability to show people HOW that will set you apart from the competition.
  • 52. 02 Follow up and Convert Leads How it Works yourfreedomproject.com You'll also be able to introduce an important concept. 52
  • 53. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Changing brands and redirecting money they're already spending on the same types of products Shaklee has. 53
  • 54. 02 Follow up and Convert Leads How it Works yourfreedomproject.com On this appointment we take them into Classroom 2A 54
  • 55. 02 Follow up and Convert Leads How it Works yourfreedomproject.com 55 As always we finish by giving them some Funwork, and set the next appointment.
  • 56. How it Works yourfreedomproject.com 02 Follow up and Convert Leads 56 Our last stop in step 2 is to take our candidates into Classroom 2B
  • 57. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Here we’ll shine the spotlight on the products 57
  • 58. 02 Follow up and Convert Leads How it Works yourfreedomproject.com and show our candidates the benefits of becoming a GOLD Ambassador. 58
  • 59. How it Works yourfreedomproject.com 02 Follow up and Convert Leads As before, we give the Funwork for them to review and set the next appointment. FUNWORK Benefits Company Products 59
  • 60. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Because our system educates our candidates, they get the chance to sell themselves on all that we offer so there’s no need for pushy closing tactics. 60
  • 61. 02 Follow up and Convert Leads How it Works yourfreedomproject.com If our candidates are ready, they can choose to sponsor and become a Gold Ambassador at the end of this class. 61
  • 62. 02 Follow up and Convert Leads How it Works yourfreedomproject.com If they’re not ready that’s ok, because we don’t want to put any pressure on them. 62
  • 63. How it Works yourfreedomproject.com 02 Follow up and Convert Leads In our last step of this 3 step process. We bring them into Classroom 3 and give them the final presentation of the classrooms. Classroom 3 63
  • 64. How it Works yourfreedomproject.com 02 Follow up and Convert Leads Now that we are AT THE END 3 STEP 64
  • 65. 02 Follow up and Convert Leads Its time to ask our POTENTIAL BUSINESS CANDIDATES if they like to become a PROGRAM GUIDE And use SHAKLEE As their supplier. How it Works yourfreedomproject.com 65
  • 66. 02 Follow up and Convert Leads And congratulations YOU HAVE A NEW BUILDER! How it Works yourfreedomproject.com 66
  • 67. 02 Follow up and Convert Leads How it Works yourfreedomproject.com As always, we give the Funwork and set the next appointment when we’ll review the smart start checklist. 67
  • 68. How it Works yourfreedomproject.com 02 Follow up and Convert Leads Now that our prospect has agreed to join us, we need a simple way to walk them through the start up process SIMPLE WAY 68
  • 69. 02 Follow up and Convert Leads How it Works yourfreedomproject.com For this, we use the Smart Start Checklist 69
  • 70. 02 Follow up and Convert Leads How it Works yourfreedomproject.com And finally, your new business builder needs to find their own person to take through the process 70
  • 71. 02 Follow up and Convert Leads How it Works yourfreedomproject.com This is why we call this a closed loop sponsoring system 71
  • 72. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Use these sheets for all the details of each step and for an easy way to keep track of your prospect as you guide them through the process. 72
  • 73. 02 Follow up and Convert Leads How it Works yourfreedomproject.com please refer to the Project Pipeline Guide and tracker both found in the Project Library. 73
  • 74. 02 Follow up and Convert Leads How it Works yourfreedomproject.com That concludes this presentation on the basics of how our 3 step follow up and conversion process W rks 74
  • 75. 02 Follow up and Convert Leads How it Works yourfreedomproject.com Let’s move to the last presentation where I’ll cover the 3rd key objective you want to accomplish in order to build a business with 75