Internet marketing demystified 1

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First in a four part series for the internet marketing newbie. We do an overview of basic marketing principles, followed in this webinar by designing a better homepage or landing page designed to convert visitors. Finally, a concentration on blogging and original content.

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Internet marketing demystified 1

  1. 1. INTERNET MARKETING DEMYSTIFIED presented by Erik Contzius Make Tech Better, Inc. 1
  2. 2. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Your Website 2
  3. 3. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 BRIEF MARKETING 101 3
  4. 4. YOUR COMPANY NAME | LONG AND INTERESTING PRESENTATION TITLE | VERSION NO. XX | 06 /02/2012 BEFORE YOU START, ask yourself three things: 4
  5. 5. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 the Three big questions • Who are you? • What are you providing? • What’s in it for your target audience? 5
  6. 6. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Example: Who are you? You are a roofing contractor. 6
  7. 7. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Example: What are you providing? You repair and build roofs for residential homes. 7
  8. 8. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Example: What’s in it for your audience? Great service. (No! Everyone offers that!) Quality workmanship. Competitive prices. Tested service. in other words: Your Differentiators. 8
  9. 9. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 ONE MORE QUESTION: 9
  10. 10. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 WHAT ARE YOUR GOALS? 10
  11. 11. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Your goals cannot be • I want to make more money • I want a customer or client with a pulse • I want to get the word out about my thing/service/company 11
  12. 12. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 BE SPECIFIC 12
  13. 13. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Your goals can be • I want to increase sales by 15% • I want to find men 25-45 who like trucks • I want experienced jazz musicians to learn how my product will increase their gigs 13
  14. 14. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 CHALLENGES SPECIFIC TO INTERNET MARKETING 14
  15. 15. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 internet marketing challenges • We treat the internet like conventional media, but... • The internet doesn’t work like conventional media 15
  16. 16. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 internet marketing challenges • Today, you need to be “everywhere” • If you’re not everywhere, your competition is 16
  17. 17. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 internet marketing challenges • There seem to be too many options, like... • Your Website • Facebook, YouTube, g+, Instagram, LinkedIn, Tumblr 17
  18. 18. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 YOU DON’T HAVE TO DO IT ALL AT ONCE! 18
  19. 19. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 ALWAYS REMEMBER YOUR THREE QUESTIONS AND YOUR GOALS 19
  20. 20. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Four sessions for this webinar 2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO. Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away. Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good. Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon. 20
  21. 21. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 session one: your website 21
  22. 22. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 if you already have a website... • Look at it • Remember your basic questions • Remember your goals • ANALYZE AND CRITICIZE 22
  23. 23. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 content first. design second. 23
  24. 24. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 http://www.serene-naturist.com/ 24
  25. 25. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 What is this??? don’t say, “Website”! WHO IS THIS FOR??? FLYING BUTTERFLIES! ACK! WHY IS THE TIME HERE? 25
  26. 26. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 bounce 26
  27. 27. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 http://unbounce.com/landing-pages/7-elements-of-a-winning-landing-page/ (http://bit.ly/1cyNBto) from unbounce.com 27
  28. 28. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Clear header with your firm’s name OBVIOUS NAVIGATION hero shot preferrably video CTA: call to actionthe “fold” more below, but secondary to above the fold! 28
  29. 29. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 29
  30. 30. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 What is this??? If i’m not a small business, it’s not for me? i need to scroll down below the fold to get information... 30
  31. 31. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 31
  32. 32. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 hmmm... still no focus. what are the goals? who is this for? 32
  33. 33. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 33
  34. 34. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 clear. concise. can read in 4 seconds. 2 DIFFERENT cta’s let’s see what’s below... 34
  35. 35. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 35
  36. 36. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 cool! A video! i don’t have to read! “sticky” cta some teaser info okay. i’m impressed. what else... 36
  37. 37. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 37
  38. 38. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 woah! a third cta! 38
  39. 39. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 biggest differences between conventional media and the internet: 39
  40. 40. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 it’s interactive! and you can change it regularly! 40
  41. 41. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 the more you can get a visitor to interact with your site, the more likely they are to respond to a CTA. 41
  42. 42. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 think about how you surf the ‘net. what buttons have you pressed? 42
  43. 43. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 and what websites have you revisited? 43
  44. 44. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 Give your visitors a reason to come back with new content. 44
  45. 45. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 with a BLOG. 45
  46. 46. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 why blog? • Gives a reson for your visitors to come back • Different subjects you blog about will garner different visitors 46
  47. 47. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 why blog? • Organic, fresh content increases organic Search Engine Optimization (SEO) • Google likes organic, fresh content (yum, yum!) 47
  48. 48. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 why blog? • Blogging establishes you as an authority in your field! 48
  49. 49. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 some good blogging advice: • from Zemanta: http://bit.ly/ 1hOQm9M • from Hongkiat: http://bit.ly/ 1ouSpqR • from Bufferapp: http://bit.ly/IFfMvi 49
  50. 50. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 OMG! I CAN’T WRITE! 50
  51. 51. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 YOU’RE NOT SHAKESPEARE. CALM DOWN. 51
  52. 52. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 YOU’RE AN EXPERT IN YOUR FIELD. WRITE WHAT YOU KNOW. THEN GET AN EDITOR. 52
  53. 53. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 INTRODUCING FIVERR.COM 53
  54. 54. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 54
  55. 55. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 for five bucks! 55
  56. 56. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 56
  57. 57. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 get started blogging • Commit to blogging 2-3 times a week • Start by writing what you know • Schedule your writing on your calendar 57
  58. 58. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 get started blogging • Ask your present customers what they like most about you or your business--write about that • What’s new in your practice? • Blog posts don’t have to be long! 58
  59. 59. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 REVIEW Do a website audit Commit to a blogging routine 59
  60. 60. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 WHAT’S NEXT? Social networks: Facebook g+ Twitter 60
  61. 61. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 internet marketing demystified • May 22 (Thursday), 7 pm EST • May 28 (Wednesday), 7 pm EST • June 5 (Thursday), 7 pm EST 61
  62. 62. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 q & a 62
  63. 63. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 If you’ve enjoyed the first webinar of this series, please... 63
  64. 64. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014 “like” us on facebook. And share with your firneds a link to our next webinar! 64
  65. 65. INTERNET MARKETING DEMYSTIFIED presented by Erik Contzius Make Tech Better, Inc. 65

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