Shakira Concert Peruvian Restaurants
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The Peruvian BBVA Continental bank launched a savings account campaign in 2017 offering tickets to a Shakira concert for those who opened an account. The campaign asked followers what food they would want to eat at a concert. Over 29,000 users and 11,000 voters participated. The most popular restaurant selections received free publicity and exposure at the concert. The campaign achieved significant engagement across various social media platforms and earned media coverage in Peru and other countries in Latin America.
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Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Shakira Concert Peruvian Restaurants
- 1. Las year, the peruvian BBVA Continental bank lauched a campaing for its savigns account that offerded as a price tickets for the Shakira concert in an exclusive first line spot, just for oppening the account. For peruvians our food is really important and eating in a concert is also important so….
- 2. We asked, ¿What do you want to eat in a concert? (co-creation)
- 3. And our followers picked their favorite restaurant…
- 4. The most voted ones went to the concert. Results •29,383 active users. • 22,476 new followers in the likepage in two weeks without ads. (more than one year ago) • 4,638 visits in one day. • 21,832 vots in the app. • 11,000 users voted. • 27,551 youtube views. • 74,022 viewed pages. • 80,443 minutes of interaction.
- 5. All the restaurants were our free media. Restaurant La Patarascha of the peruvian jungle make this ad.
- 6. Lots of conversations of the restaurants and people…
- 9. Even the most important chef in Peru tweet about it…
- 10. Earned media
- 11. National and international Web: Perú.com Radio: RPP (Perú)
- 12. National and international Blog “piesdescalzos” Revista: TuMedio (Colombia) (Colombia) Blog “Shakira Barranquilla” (México)