This document summarizes Joseph Sgroi's final presentation project about improving communication for a business operating in two states. It analyzes the company's current overreliance on email communication and lack of organization of job documents. It recommends using Google Drive for organization, incorporating more phone calls to clarify emails, randomizing in-person visits, and using Blackblaze for backup to improve communication and address errors.

1. Final Presentation
Joseph Sgroi
GEB2313-4434
December 9, 2014

2. Overview
❖ The purpose of this project was to identify and propose solutions for any
problems encountered maintaining an effective e-presence for a business
operating in two different states.
❖ Successful e-leaders must become more comfortable with developing,
managing, and maintaining relationships without having direct personal
control and oversight (Phillips & Gully, 2014)

3. The Current Situation
❖ The company currently utilizes
a communication system that
uses E-mail for 68.3% of its
communication, telephone for
26.6%, and Dropbox for 5.1%.
❖ There are also 4 scheduled face
to face trips schedule per year
❖ According to employees, there
is at least one communication
error occurring per week
Sales
Email
Telephone
Dropbox

4. Key Success Factors
❖ It is crucial the company uses an appropriate balance of both E-mail and
telephone, and filesharing to effectively communicate
➢ Email alone is not effective in fully replacing face to face contact
(Moore, 2008)
➢ * Other methods such as video conference, and messenger service
were suggested but declined
❖ Randomize the dates of face to face visits

5. Analysis of Alternatives
❖ A better balance of telephone and email to communicate from a 60-30
split to a 50-40 split to bring down level of communication errors.
➢ Using telephone and E-mail together will enable more effective
communication as opposed to being used separately (Integrating
Email, 2007)
❖ Incorporating more filesharing alternatives such as Google Drive or
DropBox will allow for better job organization and enable better
communication

6. Strategic Options
❖ Begin using Google Drive as opposed to Outlook to organize job
documents
❖ Incorporate more usage of telephones (calls & text messages) to clarify
information communicated through Email
❖ Randomize face to face visits, and visit when conflict arises
➢ Electronic means are not effective in being the only tool to resolve
conflict (Moore, 2008)

7. Benefits of Strategic Options
❖ Upping the usage of telephone will allow the better understanding of
information communicated in real time
❖ Using Google Drive will allow the better organization and efficiency of
storing job related documents
❖ Using Blackblaze will backup essential information, and will allow
business to continue in the event of loss of documents or computer
crash.

8. Risks of Strategic Option
❖ Acclimation to new services such as Google Drive and Carbonite may
negatively impact performance over the short term
❖ Will the costs of adding a service such as Blackblaze outweigh the
benefits
❖ Will individuals on the other ends of the communication be willing to
alter their methods as well

9. Final Recommendation
❖ I recommend that the company do the following:
➢ Utilize telephone more, in addition to Email
➢ Use Google Drive for job organization
➢ Use Blackblaze to backup all information

10. References
❖ Integrating E-mail with Other Forms of Communication. Bloomsbury
Business Library - Actionlists & Checklists. January 2007; :147. Accessed
November 20, 2014
❖ Moore, R. The Good, the Bad, the Ugly: E-mail Communication. Cost
Engineering. 50, 4, 8-9, Apr. 2008 ISSN: 02749696. Accessed November
20, 2014
❖ Phillips, J., & Gully, S. (2014). Organizational Behavior: Tools for Success
(2nd Edition). Mason: South-Western, Cengage Learning.