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移动广告监测平台
移动活动分析 | 市场重新定位 | 公正归属数据统计
移动应用跟踪渠道
社交媒体 搜索引擎 直接渠道
广告网络&代理商 交叉销售&出版商 自然、病毒&爆炸效应
广告主
监测平台出现之前
广告网络 用户
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络
	
  广告网络
	
  广告网络
	
  广告网络
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络
	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
广告主
	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
广告主
Advertiser
s
广告网络 用户
代理商
活动分析 归因追踪
广告验证 优化
CPA 追踪 代理商
市场重新定位 通用SDK
广告主
监测平台出现之后
您的数据
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
广告主
	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  广告主	
  
广告主
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  	
  	
  	
  	
  	
  	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络
	
  广告网络
	
  广告网络
	
  广告网络
	
  广告网络	
  
	
  广告网络	
  
	
  广告网络
	
  	
  	
  	
  	
  	
  	
  	
  	
  代理商	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  代理商	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  代理商	
  
代理商
0.0	
  
0.1	
  
0.2	
  
0.3	
  
0.4	
  
0.5	
  
0.6	
  
0.7	
  
0.8	
  
Chinese	
  Based	
  Apps	
  	
  
Worldwide	
  Ø 前100强应用
2012年全球移动市场占有率
0.0	
  
10.0	
  
20.0	
  
30.0	
  
40.0	
  
50.0	
  
60.0	
  
Chinese	
  Based	
  Apps	
  	
  
Worldwide	
  
2014年全球移动市场占有率
Ø 前100强应用
最新功能
与Google AdWords进行重新整合
ü 追踪YouTube活动安装来源
ü 减小数据差异
ü 更加准确
Google AdWords活动配置
为Google AdWords提取信息回发 (仅适用于iOS)
在Google AdWords账户放置信息回发 (仅适用于iOS)
全新用户存留率报告
通用开启链接 -- AppsFlyer OneLink
http://youtu.be/D55tveogaqU
未安装应用
已安装应用
Ad Click
San	
  Francisco	
  	
  
Hotels	
  
Get	
  $50	
  Off	
  
Book Now
You Have $50 Credit
重新引导至正确的商店
如果应用未被安装
一个智能链路URL
§ 任何平台: Web, iOS, Android etc.
§ 任何应用商店: Apple, Google etc.
§ 任何情况: 已安装应用或未安装
§ 相同体验
特殊登陆界面
§  深层链接 (开启应用)
§  延期深层链接(安装)
§  相同体验
深层链接
延期深层链接
一个智能链路控制所有用户
AppsFlyer
服务器
App Store/
Play
用户设备
Ad click
Store Redirected
App
Install
Events
API’s & Postbacks
App Install &
First Open
获取归因数据
广告主可查询实时归
因数据,并在应用首
次开启时直接获得所
需内容。
Media
Sources
媒体源
Hotels New York
获得归因数据流程:
为您的用户提供其所需内容并提高ROI
独家秘笈
独家秘笈
定位于新设备
ü CR提高50%
ü 有价值用户提高100%
ü 安装量提升400%
使用多元媒体
独家秘笈
ü CR提高5-8倍
设置应用内事件
独家秘笈
购买并腾飞
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
Feb-­‐12	
   Aug-­‐12	
   Feb-­‐13	
   Aug-­‐13	
   Feb-­‐14	
   Aug-­‐14	
  
支付的/自然安装
独家秘笈
THANK YOU
谢谢

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