Symphony Global Brands (SGB) is a US brand acquisition group that will pursue acquisitions of consumer brands and intellectual property assets, in partnership with advertising firm CP+B. SGB will provide strategic advisory services and build value within its portfolio. It will acquire trademarks, licenses, and other IP to invest in or license to operating companies. SGB will be funded by investment partners and seeks a capital partner to finance sequential brand acquisitions.
2019 The annual report on the world's most valuable and strongest apparel brands.
Nike continues to dominate as the world’s most valuable apparel brand, with a brand value of US$32.4billion
+ Zara and Adidas move up the ranks as H&M’s brand value decrease pushes it down to 4th place
+ Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year
+ Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating
+ Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment
Top 15 list of advertising agencies in Hong KongMiguel Roberg
This is a list of 15 advertising agencies based in Hong Kong. All the major advertising agencies have offices in Hong Kong; so this list will take a look at some of the lesser known agencies and what is currently available if you are looking to avoid the 4A agencies, with that said, there are one or two 4As on the list.
Learn more about one of the World's Largest Franchise Expos; Ibefx 2018Brandon Clifford
One of Global Franchise Solution's partners, Quick Media Solutions, proudly presents the International Brands & Franchise Expo 2018 (IBFEX ) with a concept of being a one stop solution for all brands to enlighten their brand creativity,
to join new forces for expansion and to attract a crowd of brand marketers seeking to generate ideas and business opportunities. Learn more about this great event, and secure your spot to attend at: http://www.ibfex.com/ibfex/registration?token=globalfranchise
RocketROI per Allianz: +51% conversions, -28% CPL.Benedetta Giungi
RocketROI is #1 Leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
2019 The annual report on the world's most valuable and strongest apparel brands.
Nike continues to dominate as the world’s most valuable apparel brand, with a brand value of US$32.4billion
+ Zara and Adidas move up the ranks as H&M’s brand value decrease pushes it down to 4th place
+ Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year
+ Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating
+ Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment
Top 15 list of advertising agencies in Hong KongMiguel Roberg
This is a list of 15 advertising agencies based in Hong Kong. All the major advertising agencies have offices in Hong Kong; so this list will take a look at some of the lesser known agencies and what is currently available if you are looking to avoid the 4A agencies, with that said, there are one or two 4As on the list.
Learn more about one of the World's Largest Franchise Expos; Ibefx 2018Brandon Clifford
One of Global Franchise Solution's partners, Quick Media Solutions, proudly presents the International Brands & Franchise Expo 2018 (IBFEX ) with a concept of being a one stop solution for all brands to enlighten their brand creativity,
to join new forces for expansion and to attract a crowd of brand marketers seeking to generate ideas and business opportunities. Learn more about this great event, and secure your spot to attend at: http://www.ibfex.com/ibfex/registration?token=globalfranchise
RocketROI per Allianz: +51% conversions, -28% CPL.Benedetta Giungi
RocketROI is #1 Leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
MarketGate Consulting is a strategic business and marketing consultancy firm that grows brands and companies through winning business and marketing strategy development , branding and execution planning.
The company was founded by Shripad Nadkarni and Sharda Agarwal, both of whom have had extensive experience in leading business groups, marketing and sales teams over two decades.
Founded in South Africa in 1998 and later moved to Ghana in 2001, GMA has established itself as a leader in the Public Relations, Event Management, Media and Entertainment industries with unsurpassed innovation and strategic relationships.
Known as trailblazers, GMA introduced new concepts to the Ghanaian public such as the first international multiplex cinema, a lifestyle store and a full service broadcasting wing; Global Media Alliance Broadcasting Company (GMABC), comprising three radio channels and a free-to-air television channel with superior programming.
The marketing and advertising arms race to create emotional appeal, generate buzz and move up brand valuation league tables, is creating a widening gap between brand strategy and business strategy. In this environment some of the once coolest and iconic brands are faltering at a game they once dominated. The key question for businesses today, is how to expose such strategic blind spots and remain relevant in the face of an evolving marketplace? This article explores one methodology and framework into just how that can be done.
The Alphatise platform smartly connects buyers and sellers, offering buyers a chance to set the price they are willing to pay for a product and sellers (retailers, wholesalers etc.) unprecedented insight into the consumer market and the ability to sell based on true demand.
We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
MarketGate Consulting is a strategic business and marketing consultancy firm that grows brands and companies through winning business and marketing strategy development , branding and execution planning.
The company was founded by Shripad Nadkarni and Sharda Agarwal, both of whom have had extensive experience in leading business groups, marketing and sales teams over two decades.
Founded in South Africa in 1998 and later moved to Ghana in 2001, GMA has established itself as a leader in the Public Relations, Event Management, Media and Entertainment industries with unsurpassed innovation and strategic relationships.
Known as trailblazers, GMA introduced new concepts to the Ghanaian public such as the first international multiplex cinema, a lifestyle store and a full service broadcasting wing; Global Media Alliance Broadcasting Company (GMABC), comprising three radio channels and a free-to-air television channel with superior programming.
The marketing and advertising arms race to create emotional appeal, generate buzz and move up brand valuation league tables, is creating a widening gap between brand strategy and business strategy. In this environment some of the once coolest and iconic brands are faltering at a game they once dominated. The key question for businesses today, is how to expose such strategic blind spots and remain relevant in the face of an evolving marketplace? This article explores one methodology and framework into just how that can be done.
The Alphatise platform smartly connects buyers and sellers, offering buyers a chance to set the price they are willing to pay for a product and sellers (retailers, wholesalers etc.) unprecedented insight into the consumer market and the ability to sell based on true demand.
We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
Corporate Insight is delighted to unveil our fifteenth annual Mutual Fund Monitor Awards, offering a broad benchmarking of the asset management industry across five key sectors. Within each of these categories, we award Monitor Awards in gold, silver and bronze, assessing how firms meet our criteria.
Brand alliances an effective marketing strategyAshutosh Tyagi
From short-term reciprocal agreements to long-term strategic affiliations, we specialise in sourcing, managing and analysing the partnership process to help our clients maximise value (both financially and through increased brand equity) by form strategic brand alliances
Putting the SPARK into Virtual Training.pptxCynthia Clay
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. Introduction
Symphony Global Brands (SGB) is a US based brand acquisition group, that in
partnership with global advertising and marketing firm, CP+B, will pursue
acquisitions of brands and intellectual property assets with a primary focus
on the consumer market. Targeted assets are those that are authentic but
“orphaned” within either larger portfolios of multinationals or private
equity groups. The team has a specialized expertise in international
distribution, licensing, manufacturing, and financing in the consumer
branding and entertainment markets.
Symphony Global Brands
CONFIDENTIAL
3. Strategic Overview
Symphony Global Brands
Strategy and Business Model:
Strategy and Business Model: In addition to identifying, and acquiring brands and other intellectual property
assets, SGB will provide strategic advisory and general market services aimed at building value within its
portfolio companies. The platform will seek to acquire and control intellectual property including the
investment in trademarks, licenses and other properties within the public entity.
SGB will either invest in a group that would operate the business directly or license the IP to an existing third
party operating company or one developed to operate each vertical business based on the plan. Each
investment will be funded through a network of “investment and strategic” partners identified by the
platform company, and eventually with the participation of a dedicated business. The operating model for
SGB is based on focusing on the front end of the value proposition and to shift the "heavy lifting” to
licensees and other strategic partners.
CONFIDENTIAL
4. Proven Business Model
A Proven Investment Strategy:
Based on its experience with other investment platforms in the branded and consumer space, the
Management team of SGB will have a unique advantage in pursuing the strategy outlined above.
The company has direct experience with each of the primary groups focused in the acquisition of IP.
These companies include Iconix, Galaxy and Sequential brands located in NY and Cherokee and
Authentic Brands, located in California.
Symphony Global Brands
CONFIDENTIAL
5. Investment Strategy
Symphony Global Brands
Launching the Platform:
The launch of the SGB platform will include 4 strategic elements as outlined below:
• Investor partners with existing brands or intellectual property to contribute to the platform.
• The management team will build a strategic network, including Symphony Investment Partners, will
provide deal flow that will be reviewed by the SGB platform on a first look basis
• Investor group that provides capital to the platform
• Future expansion of the strategy may include a strategic alliance with investors dedicated to investments
in opportunities identified by SGB.
CONFIDENTIAL
6. Investment Strategy
Symphony Global Brands
Targeted Investment Focus:
The following examples are derived from companies which some of the Principals of SGB have served
recently, as well as situations that SGB would have been invited to invest in recently:
• Orphaned brands: once vibrant properties currently sitting inside of a portfolio of a larger organization or
within an underperforming subsidiary
• Intellectual Property licensors and patent-holdings creating long-term revenue streams. Team and other
rights ownership packages
• New Business model for selling sports and leisure products and services over the Internet
• Innovative content companies with rights and other property for distribution
• Growing global distribution group with clear opportunities for merging interests with other international
groups
• Virtual sports entertainment network with clear value added potential with major global wireless and wired
telecom operators
CONFIDENTIAL
7. Investment Partnership
Symphony Global Brands
Investment Partnership:
The platform company, Symphony Global Brands (SGB) and Crispin Porter and Bogusky (CP+B) are looking
to partner with an equity group to pursue the platform strategy in the international branded apparel and
footwear markets.
CONFIDENTIAL
8. Investment Overview
Symphony Global Brands
Investment:
The platform company, Symphony Global Brands (SGB) was formed in August of 2013 to pursue investment
of brands and other intellectual property. The principals have a vibrant pipeline of other acquisitions with
a clear roadmap to building a portfolio of high value assets. An opportunity to convert the business into a
public vehicle is a clear opportunity for the business. The Principals are seeking a capital partner with
commitments of up to $100 million to finance the sequential addition of brands through acquisition.
CONFIDENTIAL
10. SGB Experience
Symphony Global Brands
SGB Management Team and Advisors:
Together the initial Management Team and Advisors have over 100 years of collective experience in direct
equity investing, operating high-growth companies, supporting management, deal origination, negotiation,
structure and pricing, due diligence and corporate governance in the targeted investment verticals.
SGB has a long track record in transactions within the targeted market verticals with experience not only in
M&A but also the development of international marketing strategies, internet commerce, alternative
distribution strategies, acquisition and divestiture and venture and growth financing programs.
Collectively, the team has closed on nearly $500 million in M&A transactions, and has created over $2 billion
in licensing revenues for its clients.
.
CONFIDENTIAL
11. Symphony History
Symphony Global Brands
Transaction Examples
Active advisory and principal investor role in transactions with
market value in excess of $500 million. Combined 100 years of
relevant market experience.
CONFIDENTIAL
12. Symphony Global Brands
CP+B is a global full-service fully-integrated advertising agency that specializes in making brands
famous and generating outrageous business results for their clients. CP+B’s focus is on solving
business challenges first, not making ads, and has a media-neutral creative approach with a
particular strength in interactive. They are constantly striving to uncover new ideas and solutions
in every possible area. CP+B is a cross between a big idea shop and a technology start-up with an
unprecedented record for creating work that has a lasting impact on pop-culture and the
marketing industry.
CP+B believes the most powerful brand experiences and connections begin with the product
itself. Because of that, their process starts with the product, followed by identification of
opportunities to build marketing into the product itself, packaging, promotion and distribution.
They also believe in proving the brand promise with each and every consumer touch point. They
have learned that transparency in marketing is a very powerful thing and that great advertising
can realign culture to better suit a brand’s unique strengths. The agency is one of the most
awarded agencies in the world—with the unprecedented distinction of winning the Grand Prix at
the Cannes International Advertising Festival in five separate categories. The agency has been
named Agency of the Year thirteen times in the trade press, as well as twice being named
Interactive Agency of the Year at Cannes. In 2010, CP+B was named Agency of the Decade by
Advertising Age. The agency and its work have been profiled numerous times in publications that
include the New York Times, the Wall Street Journal, USA Today, BusinessWeek, Forbes, Fast
Company, Time, Newsweek, Campaign, Archive, and Shots.
CP+B Experience
CONFIDENTIAL
14. Transaction History
Symphony Global Brands
Crispin Porter has created a strategic business initiative to develop
brands in partnership with its global capabilities.
CONFIDENTIAL
17. Symphony Global Brands
Legal Advisor: Jonathan Blinderman at Glaser Weil : Glaser Weil, based in Los
Angeles, is one of the country’s premier full-service law firms. Advising a roster of diverse,
selective clients — from start-ups and large global corporations to high-profile entertainers and
other well-known individuals — Glaser Weil represents clients’ interests with an unprecedented
level of dedication and commitment. Respected for his expertise in entertainment law, finance,
intellectual property licensing and mergers & acquisitions,
Accounting Services: Marcum LLP: Marcum LLP is one of the largest independent public
accounting and advisory services firms in the nation. Ranked among the top 20, Marcum LLP
offers the resources of 1,200 professionals, including over 140 partners, in more than 20 offices
throughout New York, New Jersey, Massachusetts, Connecticut, Pennsylvania, California, Florida,
Grand Cayman and China. Headquartered in New York City, the Firm's presence runs deep with
full-service offices strategically located in major business markets
Advisors
Professional Services
CONFIDENTIAL
18. Strategic Alliances
Symphony Global Brands
Houlihan Lokey
Houlihan Lokey is an international, advisory-focused investment bank with 14 offices throughout the
United States, Europe and Asia. The Company is dedicated to serving as an advocate for its clients,
providing strategic insights and resources to help realize business objectives. SGB and Houlihan Lokey
enjoy a close alliance in the development of strategies for clients where a broad range of services are
required and where access to a global network of financing and professional services will maximize the
value proposition to clients.
2012 RANKINGS
• • No. 1 M&A Advisor for U.S. Transactions Under $3 Billion
• • No. 1 Global M&A Fairness Opinion Advisor Over the Past 10 Years
• • No. 1 Global Investment Banking Restructuring Advisor
CONFIDENTIAL
19. Strategic Alliances
Symphony Global Brands
BSDI Consulting
BSDI Consulting is a Washington DC based boutique consulting firm specializing in assisting established
businesses, brands and start-up companies distinguish themselves in markets that are becoming
progressively more complex and competitive. Since 2000, BSDI has worked with a variety of clients in
the athletic footwear, apparel, advertising, e-commerce, retail, direct marketing, and media industries.
Working closely with each client, BSDI combines insight and innovative thinking with extensive research
and analysis to deliver solutions that can capitalize on new market opportunities, launch new product and
business concepts, and revitalize brands. Among BSDI’s current and past clients are Washington DC
based advertising agency Elevation, the Peacock Restaurant Group, Sports Endeavors (Eurosport),
Northwave Snowboard boots and cycling shoes, Drake snowboard equipment, Diadora, Le Coq Sportif
and Kappa.
CONFIDENTIAL
20. Contact Information
Symphony Global Brands
Symphony Global Brands
3220 N Street NW #147
Washington DC 20007
West Coast Office
359 Ortega Ridge Road
Santa Barbara, CA 93108
T 202 . 333 . 3577
T 805 . 969 . 4007
F 202 . 318 . 7736
paul@symphonyip.com
mick@symphonyip.com
CONFIDENTIAL