We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.

1. Date:
The Results-Driven Tech PR Agency
30 May 2019

2. Conventional PR
doesn’t work for clients
Paying for hours on a monthly retainer
without commitment to activity and output

3. A Better Way…
Set fees for set
deliverables
Absolute clarity
from the outset in terms
of investment, activity
and outputs
Agreed
performance targets
Commitment to results-
driven, transparent
campaigns ensures we
truly deliver for clients
Formal service level
agreement with
pro-rata fee rebate if
targets missed
Unique approach
guaranteeing true ROI

4. Whiteoaks
PR agency servicing B2B
organisations globally
Established in 1993
Team of 40+ specialists
Expertise in delivering
PR, content and digital
services
Headquartered
in Hook, Hampshire –
with international network
£4+ annual revenue
Specialism in technology:
Security
Fintech
Retail
Cloud
Big Data
Broadcast
Media & Entertainment
Manufacturing &
Engineering
Marketing Technology
HR
Education Technology
Committed to delivering
PR ROI
…deliberately different

5. The Number One Tech PR Agency Outside London
Whiteoaks International is…
Global Top 250 PR Agency
Ranking
The Top 150 UK PR ConsultanciesThe Top 95 UK Marketing
Agencies Benchmarking Report
Top 250
Global Agency
The Number One
B2B Agency in the UK
Top 50
B2B Agency
2019
2019
2019
A Top Ten Tech agency and
the third fastest growing
…deliberately different
The number seven
agency outside London

6. Whiteoaks International is…
Winner
Agency of the Year
Small and mid-sized agency
European Excellence Awards
2018
…deliberately different
The Number One Tech PR Agency Outside London

7. Our Service Offerings
PR
We develop strategic yet
creative PR campaigns which,
through highly targeted and
persona-driven tactics and
approaches, are guaranteed to
deliver tangible and impactful
results.
Our PR services include:
corporate, solutions and
services, endorsement, thought-
leadership, strategy and support
services.
Defining and implementing a
digital strategy which
enhances your corporate
communications activity and
aligns to business goals is
essential and achievable.
Powered by Sprout Social, our
digital services incorporate:
strategy, engagement, content
creation, optimisation,
monitoring and evaluation.
Content
High-quality content is central
to the Whiteoaks proposition.
The tailored, relevant and
compelling content we are
proud to create, focuses on
what pre-defined audiences
want to hear, rather than simply
what a company wants to say.
We provide content services for:
PR, Sales and Marketing, Social
and Digital purposes.
…deliberately different
Digital
As marketing communications becomes increasingly collaborative and inclusive, the three pillars of our practice areas
– PR, content and digital – are no longer isolated disciplines. Instead, we work with many of our clients to design,
deliver and measure integrated B2B marketing campaigns.

8. International Performance Management

9. Flexible International PR Services
Global reach,
resources and
standards driven by
local knowledge,
expertise and
commitment
Likeminded PR
agency partners,
providing services
in more than
70 countries
Delivers one
resource and one
solution, achieving
consistency of
results in specific
international
territories
Ad hoc projects
or comprehensive
in-country PR
campaigns

10. Expert Teams
Account Director
Strategic Account Lead
Day-to-day Account
Involvement; Strategic &
Creative Consultancy
Account Manager
Account Direction &
Management
Day-to-day Account
Management & Direction;
Top Tier Influencer
Engagement
Team of Implementation Specialists
Influencer Relations
Specialists
Dedicated Content
Creators
Digital & Social
Executives
Account Coordinators

11. Our Work

12. Omnico Integrated Marketing
& Lead Generation Case Study
Omnico’s cloud-based
technology powers point-of-
sale and customer
engagement solutions in
the retail, hospitality and
leisure industries.
It is a fast-growth UK
technology company enjoying
rapid international expansion.
To meet the company’s current
and future needs, Omnico
required an international PR
agency that would become a
seamless extension of the
marketing team, generating
strong content for use not just
in core media relations, but
across the wider sales and
marketing mix.
When it first engaged Omnico,
Whiteoaks launched The Retail
Gap Barometer, a quarterly poll
of consumers that matches
demand against the ability for
retailers to meet this demand –
creating a gap between
expectation and reality. The
Barometer also provides a
snapshot of consumer
confidence.
The insights from the Retail Gap
Barometer generated a range of
new content, including research
report whitepapers, brochures,
newsletters, infographics and
social media posts.
The Barometers have also been
rolled out into other sectors –
including theme parks and
catering– and to new
geographies including
Malaysia, Japan and China.
After the Barometers provided
a wealth of tangible sales leads,
Whiteoaks launched a
campaign targeting influencers
in the theme park market,
called the Blooloop50. As part
of the campaign, it engaged a
media publication to provide an
independent platform in which
to promote and publish the first
ever market influencer list for
the theme park sector.
Client
Omnico
Project
Lead Generation
Industry
Retail & Leisure
Headline
Results
£12million in
qualified sales
leads
More than 200
pieces of
coverage
Brief Approach

13. Whiteoaks has greatly enhanced the lead-
generation part of Omnico’s business by
providing compelling content and relatable
statistics, ensuring real return on investment
and proving the value of transparent and
measurable PR in two ways.
Firstly, by accurately tracking inbound enquiries
and leads through Pardot and Salesforce.com,
Omnico can directly attribute more than
£12million in leads which have converted to
qualified opportunities and are now with the
sales team.
Alongside this, Omnico also attributed a further
£6million in wider lead generation activities, after
Whiteoaks designed and delivered an innovative
campaign consisting of proactive, reactive and
creative tactics linked to wider business
objectives. The campaign consisted of PR content
such as thought leadership secured with target
media, new customer win stories and senior
executive interviews.
In traditional PR, the campaign delivered 200
pieces of coverage in a 12-month period, of
which 112 were related to Barometer research.
In lead generation, a total of four Retail Gap
Barometers, two Theme Park Barometers and
regional reports in Asia were downloaded 414
times. After qualifying the leads, Omnico’s Sales
team could pursue 50 active sales leads as
potential new client relationships.
Omnico remains an existing client of Whiteoaks
and the teams continue to work together to help
this exciting brand capitalise on its leadership
position in the retail and leisure industries.
“Whiteoaks has been the ideal partner to
position Omnico as a leading industry
expert through creative content. They
have demonstrated a clear understanding
of our business by creating unique market
insights that have resonated with our
target customers. What has been most
impressive is the number of sales leads
that have been generated a direct result
of the content strategy put in place by
Whiteoaks.”
Emma Lampard, Global Marketing Director, Omnico Group
Omnico Integrated Marketing
& Lead Generation Case Study
Results
Client
Omnico
Project
Lead Generation
Industry
Retail & Leisure
Headline
Results
£12million in
qualified sales
leads
More than 200
pieces of
coverage

14. Feefo Case Study
More than 3,500 businesses
have come to rely on the
power of the Feefo
platform to connect with
their customers. The
campaign objective was to
raise awareness of the
Feefo brand and how it
helps organisations benefit
from trustworthy customer
insights.
The strategy that
Whiteoaks created in
response to the brief had
three elements:
• Positioning Feefo as an
industry expert
• Establishing Feefo as a
thought leader
• Enhancing Feefo’s
corporate profile
Whiteoaks’ campaign was
jointly focussed on
increasing Feefo’s
corporate profile and
fuelling demand
generation.
Whiteoaks led two major
research projects. The first
concentrated on consumer
attitudes towards online
reviews. Following
widespread media
coverage, including several
articles with single or
multiple links to the Feefo
website, Whiteoaks
considered other tactics to
help further promote the
findings.
Brief Approach
Client
Feefo
Project
PR
Industry
Online Reviews
Headline
Results
Increased Feefo’s
share of voice by
100%
PR campaign
reach risen from
59 million in
2016 to 248
million in 2017 –
increase of 320%
As a result, a roundtable
discussion event was held
in central London, with a
high-profile panel of
experts including
representatives from the
BSI, the DMA and a leading
London law firm positioned
alongside Feefo. The event
attracted seven top tier
media attendees including
journalists from The Sunday
Times, The Financial Times
and the BBC.
Ongoing activity included a
comprehensive programme
of thought leadership
articles, blogs and a series
of media briefings with
journalists from
publications including the
BBC and Independent.

15. Feefo Case Study
Whiteoaks helped Feefo achieve a stream of
strong thought leadership content,
maintaining regular visibility in the media.
Media outlets are more regularly including
links to Feefo’s website to improve traffic and
conversion rates. There is measurable
growing media interest in Feefo as a brand
and its leadership team from the likes of the
BBC, while the campaign has increased the
profile of Feefo in vertical media such as
retail, automotive and financial services.
Results
“Whiteoaks has been an excellent agency to help us increase brand awareness and
position the business as an industry expert. The team has demonstrated a clear
understanding of our target market and how PR can be used to raise our profile
amongst prospective clients. We have been particularly pleased by their ability to
demonstrate the ROI in PR with tangible metrics and KPIs which align with our wider
marketing and sales strategies.”
Cat Lenheim, Feefo Head of PR
Client
Feefo
Project
PR
Industry
Online Reviews
Headline
Results
Increased Feefo’s
share of voice by
100%
PR campaign
reach risen from
59 million in
2016 to 248
million in 2017 –
increase of 320%
Highlights include:
• Between March 2017 – February 2018,
Whiteoaks helped to increased Feefo’s
share of voice in the media by 100%
• Feefo’s PR campaign reach has risen from
59million in 2016 to 248 million in 2017,
an increase of 320%
• Advertising value equivalent has
increased by 320% in 2017 compared
with 2016

16. Fraedom PR Case Study
As a fast-growth fintech
brand, Fraedom needed a PR
strategy to match its ambition.
Fraedom supports banks
globally to enhance their
commercial card programmes
and give customers a better
way to manage business
expenditure through its spend
management system. It helps
banks to differentiate their
service and improve customer
retention, driving increased
card uptake and spend,
compared with other payment
methods.
Whiteoaks was selected and
tasked with elevating the
brand; raising awareness
including in the UK and US.
Fraedom also wanted to tell a
corporate story that reflected
its position as a disruptive
player in the B2B fintech space,
while positioning it strongly
with a view to acquisition by
leading technology companies.
To quickly establish the
brand and position Kyle
Ferguson, CEO, and Henry
Pooley, CCO, as authoritative
voices in the financial services
market, Whiteoaks first held
a tour of key UK
commercial banking press.
Whiteoaks then developed a
thought leadership
programme for UK banking
and finance media,
demonstrating that Fraedom
understands its key
audiences and can solve their
challenges.
Topics covered included the
consumerisation of
commercial banking and
banks outsourcing to
fintechs to enable the banks
to upgrade their customer
experience and add to their
commercial value.
Brief Approach
To highlight Fraedom’s
expertise in the US market,
Whiteoaks engaged with
senior international
spokespeople to develop–
content appropriate additional
thought leadership topics on
commercial banking
innovations and fintech
application development –
content appropriate and
specific to the region. The
approach helped introduce
Fraedom to US media.
Whiteoaks then developed
industry research campaigns
focused on commercial
banking disruption and
funding challenges of SMEs.
Media alerts were sent to the
UK and US-based banking and
business media, and industry
articles and whitepapers
provided further thought
leadership opportunities based
on key issues.
Client
Fraedom
Project
Brand
Development –
UK & US
Industry
Fintech
Headline
Results
48 pieces of UK
and US media
coverage in six
months
Top tier visibility
contributed to
acquisition

17. Fraedom PR Case Study
Whiteoaks established Fraedom’s brand and guided it through rapid growth of presence as
thought-leaders in the B2B fintech payments space, including in UK and US media titles and
online and social networks. It commented on topics from commercial banking innovation and
outsourcing to financial services technology partners. Briefings took place in the UK with
publications including The Banker and IBS Journal and in US titles such as American Banker and
Payments Journal, building relationships and opening up article opportunities.
This multi-faceted approach was driven by content designed to raise awareness of Fraedom in its
core UK and US markets. It highlighted the company’s understanding of the key challenges
facing its banking customers and demonstrated its credibility as a target for acquisition.
Highlights include:
• From October 2017 to March 2018, a total of 48 pieces of media coverage were
generated
• Landmark coverage was secured in target media, including in the FT in a “The Race for
Talent” article, by-lined to Fraedom CIO, Simon Raymer
Results
“Working with Whiteoaks is a pleasure. The team has become an extension of mine,
supporting us so professionally. Whiteoaks’ culture, attitude and approach is
refreshing. They take the time to understand our business and its aspirations, guide
and support us expertly, and continue to deliver positive results with complete
transparency.”
Nick Hinds, Global Head of Marketing and Communications, Fraedom
Client
Fraedom
Project
Brand
Development –
UK & US
Industry
Fintech
Headline
Results
48 pieces of UK
and US media
coverage in six
months
Top tier visibility
contributed to
acquisition

18. Strategic Approach

19. Our 360PR consultancy model ensures
strategically-aligned campaigns that
measure results against the client’s business
objectives
The first step in an engagement with
Whiteoaks is to run a kickoff
communications workshop to understand
and finalise the strategic and tactical
elements of the campaign
Strategic Framework

20. Get in
touch Email
hello@whiteoaks.co.uk
Whiteoaks International
Form 1, Bartley Wood
Business Park, Bartley Way
Hook, RG27 9XA
Call
+44 (0)1252 727313
Whiteoaks International ® is a registered trademark