The document discusses strategies for sales force adoption. It covers several topics: 1. The role of a sales force is to inform, engage, and build strong customer relationships throughout the buying process while also providing feedback to improve company operations. 2. Sales force organization and size determines the degree of control and impacts profits, requiring decisions around specialization and coordination for large sales forces. 3. Sales management involves developing strategies, implementing plans by selecting and supporting salespeople, and evaluating performance through monitoring and analysis. 4. Sales force objectives include prospecting, targeting, communicating, selling, servicing, market research, and allocating products to customers.