Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft.
3. 3
OUR PURPOSE
WE EXIST TO CREATE NEW WAYS
TO MOVE PEOPLE, SO THAT
EXPERIENCES ARE MEASURED IN
EMOTION RATHER THAN DISTANCE.
WE REIMAGINE THE WAY YOU
ACCESS YOUR WORLD.
4. OUR BRAND PROMISE
Our brand promise embodies what we do and why we
do it. It speaks to our unique heritage of ingenuity and
excellence behind our products and the unforgettable
experiences they deliver. It is about the machines we
build and the emotions they provide. A commitment to
always obsess about creating the very best experience
for our riders, without compromise.
5. 5
OUR PEOPLE ARE
INFORMED OPTIMISTS
WHO SEE THE WORLD AS
ONE BIG OPPORTUNITY,
WITH NO BOUNDARIES TO
THE ROAD OR THEIR AMBITIONS.
YEL L O W- BL O O DED PEO PL E
6. O UR VAL UES
PASSION to keep moving
DRIVE to deliver our commitments
INGENUITY to defy conventions
TRUST to build strong partnerships
„
„ They make our culture unique, inform how we
act, and drive what we make.
7. 7
OUR BELIEFS
PROGRESS DOESN’T COME
FROM STANDING STILL
BEING OUTDOORS MAKES
US FEELALIVE
WE RIDE FOR THE JOURNEY,
NOT THE DESTINATION
„
„ The truths we share. The foundation of
everything we do.
8. OUR POINTS OF DIFFERENCE
BETTER ENGINEERED ACROSS EVERY
ENVIRONMENT
A CULTURE OF DARING
PROUDLY
RIDER-OBSESSED
„
„ The things that set us apart from
the rest.
9. OUR STORY
1959
1968
1970
1989
1998
2007
2010
2013
2018
2001
2003
SKI-DOO
AUTO-NEIGE
1942
SEA-DOO LYNX EVINRUDE
ROTAX ATV CAN-AM SSV
CAN-AM
SPYDER
BRP GOES
PUBLIC
Industry-first Ski-
Doo snowmobile
Industry-first Sea-
Doo PWC
Start up of Auto-neige
Bombardier Ltd
Acquisition of
the Rotax brand
Acquisition of the
Nordtrac Oy and
Lynx brands
Entry into the off-
road vehicle market
Acquisition of the
Evinrude and
Johnson brands
Industry-first
Can-Am Spyder
on-road vehicle
Entry into the side-by-
side vehicle market
BRP’s Initial
Public
Offering
Acquisition of the Alumacraft
and Manitou brands
BRP IS
OFFICIALLY
LAUNCHED
ALUMACRAFT, MANITOU
BRP enters the
Nasdaq
NASDAQ
2018
2019
TELWATER
Acquisition of Australian boat
manufacturer Telwater
2020
REFOCUS OF OUR
MARINE BUSINESS
Discontinuation of
Evinrude E-TEC and
E-TEC G2 outboard
engines
11. CO MPANY O VERVIEW
$7.6B
8
3,250
20,000
12
120
A N N U A L S A L E S
I C O N I C
D E A L E R S W O R L W I D E
M A N U F A C T U R I N G
F A C I L I T I E S
I N 6 C O U N T R I E S
C O U N T R I E S W H E R E D R I V E , R E S O U R C E F U L
E M P L O Y E E S W O R L D W I D E
+
+
O u r
B r a n d s
C L O S E T O
A s o f J a n u a r y 3 1 , 2 0 2 1
O U R P R O D U C T S
A R E A V A I L A B L E
B R A N D S
13. O UR DIVERSIF ICAT IO N
GLOBAL MANUFACTURING FOOTPRINT AND GEOGRAPHIC SALES
MANUFACTURING
FACILITIES IN 6 COUNTRIES
12
Manufacturing sites Distribution network Dealership network
3,250 DEALERS