SlideShare a Scribd company logo
Budget
Stakeholders
Identify Speciality
Patient footfall
Procurement type
Product
Target
Customer
Customer Engagement
Strategy
Govt Policies
Procurement
Monitoring
Activity
Tender tracking
KAM
Roles & Responsibility of KAM in pharma sector
Fwd order
Admin work
Billing details
Sales plan
Reporting
PAC
Generic
KOL/HOD
MD/Technical head
Nurses
Technicians
Paharmacist/Storepersons
CME
Influencer
In clinic discussion
Collaborative work
Involving distributor
Referral Hospital
Queries & solution
Policy related with Pdt
Policy related with Budget
Co./Product registration
Indent generation
Quantity
Price
Time
Order generation
Stock Liquidation
Payment recovery
Ensuring completion of activity
Competitors activity
Shortlisting products
Rate approvals
Rate Contract/LP
Description
Budget allocation for medicine/surgical/hosp equipment etc
Director/Dean/HOD/Tech.Head/Pharmacist/Stores
Onco/Med/Nephro/Derma etc
No of patients visiting OPD/IPD
Only HOD of the oncology department have the authority o
indend of onco product.
Proprietary product that don't have competitor
Insulin Regular/Atorvastatin/Glimepiride/Erythro etc
Ex Govt policy for covid/ emergency procurement
Inhouse/outside CME on latest updates about the product d
Customer making decesion to include the product in hospita
Inclinic discussion with sr managers
Collaborative work with medical/marketing/trade team
If the customer want to deal with selective distributor
Patient taking treatment from referral hospital then trackin
Solving customer queries regarding product/service etc
f KAM in pharma sector
Monitoring activities and impact of customer engagement o
the procurement process
Special budget allocation for perticular disease
Tender docs
Original/Email
RC rate
Stamping
Shelf life
Timely supply
Monthly/Quarterly/Yearly
Tour Plan
Daily Reporting
Expense
Description
rgical/hosp equipment etc
harmacist/Stores
ment have the authority of inclusion/generating
ve competitor
epiride/Erythro etc
cy procurement
dates about the product development
ude the product in hospital because of influenced by other person/doctor recommendatoin
rs
marketing/trade team
selective distributor
erral hospital then tracking the file, prescribers
g product/service etc
of customer engagement on procurement, Tracking all
cular disease
Kam roles & responsibilities pharma sector

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Kam roles & responsibilities pharma sector

  • 1. Budget Stakeholders Identify Speciality Patient footfall Procurement type Product Target Customer Customer Engagement Strategy Govt Policies Procurement Monitoring Activity Tender tracking KAM Roles & Responsibility of KAM in pharma sector
  • 2. Fwd order Admin work Billing details Sales plan Reporting
  • 3. PAC Generic KOL/HOD MD/Technical head Nurses Technicians Paharmacist/Storepersons CME Influencer In clinic discussion Collaborative work Involving distributor Referral Hospital Queries & solution Policy related with Pdt Policy related with Budget Co./Product registration Indent generation Quantity Price Time Order generation Stock Liquidation Payment recovery Ensuring completion of activity Competitors activity Shortlisting products Rate approvals Rate Contract/LP Description Budget allocation for medicine/surgical/hosp equipment etc Director/Dean/HOD/Tech.Head/Pharmacist/Stores Onco/Med/Nephro/Derma etc No of patients visiting OPD/IPD Only HOD of the oncology department have the authority o indend of onco product. Proprietary product that don't have competitor Insulin Regular/Atorvastatin/Glimepiride/Erythro etc Ex Govt policy for covid/ emergency procurement Inhouse/outside CME on latest updates about the product d Customer making decesion to include the product in hospita Inclinic discussion with sr managers Collaborative work with medical/marketing/trade team If the customer want to deal with selective distributor Patient taking treatment from referral hospital then trackin Solving customer queries regarding product/service etc f KAM in pharma sector Monitoring activities and impact of customer engagement o the procurement process Special budget allocation for perticular disease
  • 4. Tender docs Original/Email RC rate Stamping Shelf life Timely supply Monthly/Quarterly/Yearly Tour Plan Daily Reporting Expense
  • 5. Description rgical/hosp equipment etc harmacist/Stores ment have the authority of inclusion/generating ve competitor epiride/Erythro etc cy procurement dates about the product development ude the product in hospital because of influenced by other person/doctor recommendatoin rs marketing/trade team selective distributor erral hospital then tracking the file, prescribers g product/service etc of customer engagement on procurement, Tracking all cular disease