Pan African Food Exchange (PAFEXE) is an online trading platform that aims to connect African farmers to local, regional, and international markets. It will launch first in Kenya in October 2014. PAFEXE seeks to provide African farmers with tools and resources to increase their income and productivity through selling their goods in new markets. The platform allows farmers to connect via mobile phones and internet to buyers worldwide. PAFEXE's goal is to transform lives of African farmers through greater market access and improved farming practices.