Thema Social Media Amsterdam Club Amsterdam 19 november 2014: Content distributie – Hoe vergroot je als organisatie het Rendement op Content? Howards Home ging dieper in op het onderwerp Content Curatie.
Deze presentatie werd gegeven door Peter van der Graaf; een zoekmachinemarketing expert met meer dan 15 jaar ervaring in de meest beconcurreerde internationale online markten. Vanuit Booming assisteert hij bij de zoekmachinemarketing- en linkbuilding activiteiten van onder andere TUI, T-Mobile en diverse uitgevers.
Thema Social Media Amsterdam Club Amsterdam 19 november 2014: Content distributie – Hoe vergroot je als organisatie het Rendement op Content? Howards Home ging dieper in op het onderwerp Content Curatie.
Deze presentatie werd gegeven door Peter van der Graaf; een zoekmachinemarketing expert met meer dan 15 jaar ervaring in de meest beconcurreerde internationale online markten. Vanuit Booming assisteert hij bij de zoekmachinemarketing- en linkbuilding activiteiten van onder andere TUI, T-Mobile en diverse uitgevers.
How Will Links Influence SEO in the FutureRand Fishkin
This document discusses the evolving role of links in SEO based on a presentation by Rand Fishkin. It provides both anecdotal and experimental evidence that links are still important for rankings but may be less so compared to other signals like content quality, user experience factors, and social signals. While Google continues to crack down on manipulative links, marketers should focus on building links through quality content and prioritize other ranking factors over purely link-based SEO. Testing the impact of links for specific queries is recommended to determine if links remain influential or other tactics would be better.
Customer Journeys & SEO - Emerce eHome 7 DecoRoy Huiskes
Op basis van een case van Alabastine probeer ik je op weg te helpen hoe je je customer journeys inzichtelijk kunt krijgen. Veel onderzoeksdata is hierbij voor handen geweest.
Content Marketing vs. Link Building: Linklove Boston 2012Rand Fishkin
Content marketing is more effective than traditional link building tactics for long-term success. Creating helpful content in multiple formats across various channels builds trust and loyalty over time, while also naturally attracting links, versus short-term tactics focused only on links.
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. En mocht u dit wel hebben, dan blijkt vaak dat klanten e-mails niet openen of lezen. Laat staan dat ze een aankoop doen.
Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours, where everybody's goal is to make the customer’s job easier and more effective, and where you work on projects you love instead of projects you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising awareness among developers about how to create better code.
I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else.
https://www.youtube.com/watch?v=TAk04-_M-JM&feature=youtu.be
1) The venture capital outlook document discusses signs that private tech markets are overvalued due to an influx of new capital sources investing with less pricing discipline.
2) Late-stage valuations, median revenue multiples, and e-commerce multiples are much higher for private companies compared to historical levels and public market comparables.
3) Over 2/3 of mid-late stage deals now include non-VC investors like corporations, hedge funds, and mutual funds, and round sizes have increased with less consideration for price.
4) While some overpricing may occur, the document concludes that technology innovation will continue growing as a proportion of the economy, leading to returns for top venture capital firms.
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!Eric Jackson
On Dec. 13, 2015, SpringOwl shared the attached 99 page presentation which had been sent to the Yahoo board. In it, we argue for why change is needed from the status quo at Yahoo, why selling the core business now at the lows isn't attractive for long-term shareholders and our 9 point plan for turning around the company.
DocSend Fundraising Research: What we Learned from 200 Startups Who Raised $360MDocSend
Why do some startups get funded? What makes for the best pitch? How does the process work?
DocSend recently teamed up with Professor Tom Eisenmann from Harvard Business School. Together, we conducted research that gave us the answers to those questions. We studied the fundraising of 200 startup companies as they went through their Series Seed and Series A rounds. Altogether, these companies raised more than $360 million.
Why this data is awesome:
Fundraising is a historically opaque endeavor. There’s very little data available and most advice tends to be anecdotal. DocSend is in the unique position of being able to quantitatively analyze the interaction between founders and investors, and tie that to fundraising outcomes in a statistically meaningful way.
Why we built this report:
DocSend aims to help companies share documents in a smarter, safer, and more impactful way. We believe this research is in service of that mission and can help push the startup ecosystem forward as a whole.
Background on DocSend:
DocSend helps sales people track and control documents they send to clients. We’ve also become very popular amongst founders in the fundraising process. Hundreds of startups have used our platform to circulate pitch decks to investors.
Ready to ditch email attachments and put your pitch materials to work for you?
Sign up for a free plan at docsend.com
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
Voor zoekmachine-optimalisatie (SEO) is linkbuilding een onmisbaar element. Vaak weten (online) retailers wat linkbuilding is, maar niet hoe ze het praktisch moeten aanpakken. In deze presentatie van Mark Trieling, SEO Consultant bij ISM eCompany (www.ism.nl)
optimaal resultaat met e-mail marketing en social media webshopsummit
Tijdens de Webshopsummit 2011 heeft Ineke Zweers een presentatie gehouden over het optimaal inzetten van email marketing en social media. Ineke Zweers is werkzaam als senior consultant bij E-mark. www.e-mark.nl.
Geef je content marketing een boost met media monitoring - Judith Nissen op C...Clipit
Contentmarketing is inmiddels een beproefd marketing en communicatie instrument. Relevante data over het crossmedia gedrag van de doelgroep, mediarelaties en influencers is daarbij onmisbaar. Media monitoring is een uitstekende manier om deze informatie te verzamelen en het resultaat van je inspanningen inzichtelijk te maken. Maar hoe zet je media monitoring slim in en maak je optimaal gebruik van de verzamelde data om keuzes op te baseren binnen je content marketing aanpak? Judith zet het in 5 stappen voor je op een rijtje.
20171011 - Nest workshop - adverteren op Facebook I Like Media
Heb je een Facebookpagina en wil je jouw bereik, kliks of betrokkenheid nu en dan even laten pieken? Dan zijn Facebook-advertenties de oplossing. Vanaf 5 euro kan je al starten met adverteren op Facebook. In deze workshop leer je verder kijken dan de blauwe 'promoot'-knoppen op jouw pagina, maar duiken we echt in de mogelijkheden van de advertentiemanager. Je leert wat een goede advertentie is en hoe je die zelf gemakkelijk kan opzetten.
How Will Links Influence SEO in the FutureRand Fishkin
This document discusses the evolving role of links in SEO based on a presentation by Rand Fishkin. It provides both anecdotal and experimental evidence that links are still important for rankings but may be less so compared to other signals like content quality, user experience factors, and social signals. While Google continues to crack down on manipulative links, marketers should focus on building links through quality content and prioritize other ranking factors over purely link-based SEO. Testing the impact of links for specific queries is recommended to determine if links remain influential or other tactics would be better.
Customer Journeys & SEO - Emerce eHome 7 DecoRoy Huiskes
Op basis van een case van Alabastine probeer ik je op weg te helpen hoe je je customer journeys inzichtelijk kunt krijgen. Veel onderzoeksdata is hierbij voor handen geweest.
Content Marketing vs. Link Building: Linklove Boston 2012Rand Fishkin
Content marketing is more effective than traditional link building tactics for long-term success. Creating helpful content in multiple formats across various channels builds trust and loyalty over time, while also naturally attracting links, versus short-term tactics focused only on links.
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. En mocht u dit wel hebben, dan blijkt vaak dat klanten e-mails niet openen of lezen. Laat staan dat ze een aankoop doen.
Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours, where everybody's goal is to make the customer’s job easier and more effective, and where you work on projects you love instead of projects you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising awareness among developers about how to create better code.
I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else.
https://www.youtube.com/watch?v=TAk04-_M-JM&feature=youtu.be
1) The venture capital outlook document discusses signs that private tech markets are overvalued due to an influx of new capital sources investing with less pricing discipline.
2) Late-stage valuations, median revenue multiples, and e-commerce multiples are much higher for private companies compared to historical levels and public market comparables.
3) Over 2/3 of mid-late stage deals now include non-VC investors like corporations, hedge funds, and mutual funds, and round sizes have increased with less consideration for price.
4) While some overpricing may occur, the document concludes that technology innovation will continue growing as a proportion of the economy, leading to returns for top venture capital firms.
SpringOwl's 99 Page Presentation On How To Best Turnaround Yahoo!Eric Jackson
On Dec. 13, 2015, SpringOwl shared the attached 99 page presentation which had been sent to the Yahoo board. In it, we argue for why change is needed from the status quo at Yahoo, why selling the core business now at the lows isn't attractive for long-term shareholders and our 9 point plan for turning around the company.
DocSend Fundraising Research: What we Learned from 200 Startups Who Raised $360MDocSend
Why do some startups get funded? What makes for the best pitch? How does the process work?
DocSend recently teamed up with Professor Tom Eisenmann from Harvard Business School. Together, we conducted research that gave us the answers to those questions. We studied the fundraising of 200 startup companies as they went through their Series Seed and Series A rounds. Altogether, these companies raised more than $360 million.
Why this data is awesome:
Fundraising is a historically opaque endeavor. There’s very little data available and most advice tends to be anecdotal. DocSend is in the unique position of being able to quantitatively analyze the interaction between founders and investors, and tie that to fundraising outcomes in a statistically meaningful way.
Why we built this report:
DocSend aims to help companies share documents in a smarter, safer, and more impactful way. We believe this research is in service of that mission and can help push the startup ecosystem forward as a whole.
Background on DocSend:
DocSend helps sales people track and control documents they send to clients. We’ve also become very popular amongst founders in the fundraising process. Hundreds of startups have used our platform to circulate pitch decks to investors.
Ready to ditch email attachments and put your pitch materials to work for you?
Sign up for a free plan at docsend.com
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
Voor zoekmachine-optimalisatie (SEO) is linkbuilding een onmisbaar element. Vaak weten (online) retailers wat linkbuilding is, maar niet hoe ze het praktisch moeten aanpakken. In deze presentatie van Mark Trieling, SEO Consultant bij ISM eCompany (www.ism.nl)
optimaal resultaat met e-mail marketing en social media webshopsummit
Tijdens de Webshopsummit 2011 heeft Ineke Zweers een presentatie gehouden over het optimaal inzetten van email marketing en social media. Ineke Zweers is werkzaam als senior consultant bij E-mark. www.e-mark.nl.
Geef je content marketing een boost met media monitoring - Judith Nissen op C...Clipit
Contentmarketing is inmiddels een beproefd marketing en communicatie instrument. Relevante data over het crossmedia gedrag van de doelgroep, mediarelaties en influencers is daarbij onmisbaar. Media monitoring is een uitstekende manier om deze informatie te verzamelen en het resultaat van je inspanningen inzichtelijk te maken. Maar hoe zet je media monitoring slim in en maak je optimaal gebruik van de verzamelde data om keuzes op te baseren binnen je content marketing aanpak? Judith zet het in 5 stappen voor je op een rijtje.
20171011 - Nest workshop - adverteren op Facebook I Like Media
Heb je een Facebookpagina en wil je jouw bereik, kliks of betrokkenheid nu en dan even laten pieken? Dan zijn Facebook-advertenties de oplossing. Vanaf 5 euro kan je al starten met adverteren op Facebook. In deze workshop leer je verder kijken dan de blauwe 'promoot'-knoppen op jouw pagina, maar duiken we echt in de mogelijkheden van de advertentiemanager. Je leert wat een goede advertentie is en hoe je die zelf gemakkelijk kan opzetten.
Voor de opleiding Contentstrategie en inboundmarketing bij UBS heb ik het introductiecollege gegeven, over waarom je met CM aan de slag moet, wat CM is, welke rol flipperkastmarketing speelt en wat het Content Marketing Framework inhoudt.
Hoe zet u linkbuilding succesvol in als online retailer? valantic NL
Linkbuilding is een onmisbaar element in zoekmachine-optimalisatie (SEO). Hoe pakt u linkbuilding strategisch aan? U ziet het in deze presentatie van Mark Trieling, SEO consultant bij ISM eCompany (www.ism.nl)
Deze Handleiding Content Creatie laat zien hoe je content maakt die opvalt, je doelgroep aanspreekt én effectief is. Met informatie over de beste content vormen en inhoud voor online en offline content.
Facebook marketing voor gevorderden gaat dieper in op Facebook metrics, Facebook promtoie, adverteren op Facebook, Facebook content strategie en Facebook analytics en tools.