This is the presentation given at the Mobile Monday Berlin Event September 2009 in the HomeBase Berlin. The slides are changed to the servtag slide master - but from the content remain the same as those shown at the event. More information on Mobile Monday Berlin can be found here: http://www.mobile-monday.de/page_ber

1. Wir entwickeln mobile Geschäftsmodelle.
Mobile Location-based Services
Photo date: 7 February 2001 Pete, Delmar and Ulysses © 2000 -
Touchstone Pictures / Universal Pictures - All Rights Reserved
Florian Resatsch, Mobile Monday Berlin 07.09.2009

2. Today’s menu
1. locations in social networks
2. our berlin test: stickers with location codes
3. what we learned
4. where we go in the future
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3. Locations in social networks
• Realtime information
I like…
• Social context
• Real places instead of
GPS coordinates or
maps
(Eg. No one says I am at lat.
46.854791, long. 10.469842)
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4. Mobile location-based services http://www.gpsmission.com/
Most likely used technologies:
• GPS/ A-GPS
• Cell identification / triangulation
• More network based (AoA)
• Wifi/WLAN positioning system
(WPS)
© http://www.flickr.com/photos/32615508@N02/3047982712/sizes/l/#cc_license
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5. But location-based services?
© Florian Resatsch
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6. Social location-based services?
Where exactly
are you
?
© Florian Resatsch
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7. What we need?
© Florian Resatsch
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8. What we need? Exact localization!
© Florian Resatsch
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9. and also…
Leider etwas voll am Wochenende…
© Qype Rating Bar 1000 – Bar 1000 Bild © eichiberlin.wordpress.com.
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10. …real-time information
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11. Our Berlin test: location stickers
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12. Hyper-localization
using stickers with
location data
enables exact (<1m)
positioning!
© servtag – location: FC Magnet Bar
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13. Sticker detail technology
Near Field QR-Code
Communication with URL
Chip set with
encoded
URL
(http//n.uisle.com)
Each sticker has a
SMS Text
unique number to
Messaging
identify the location
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14. More exemplary sticker locations
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15. How it works
Send 1148 to
0176-88810000
to check in into the
homebase!
1148
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16. The service behind it
Check In
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17. Push real-time location info to social networks
Real time push to
Facebook with location –
and link back to
Friendticker
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18. • Active positioning („I am
here“) – Check In system
• Recommendation system
(What do my friends
like?)
• Easy user-generated
content at the location
Photo date: 7 February 2001 Pete, Delmar and Ulysses © 2000 -
Touchstone Pictures / Universal Pictures - All Rights Reserved
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19. What we learned from stickers
COMPANY PERSPECTIVE USER PERSPECTIVE
NFC way to far from
What„s quick? NFC
market
What„s usable at night? SMS make it easy to
NFC/SMS use
What can people QR-Code usage still
remember? QR difficult
Positive feedback from The door is the wrong
location owners place
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20. Take aways
• User activities at a location can be seen as a virtual
currency for the location (see also: playfoursquare)
• “Micro-user-generated content” may become
significant for location owner
• Social networks are more fun with location
information! Think the other way round: Not on the
mobile, but from the mobile.
• The Future: Sharing real-time info on real locations
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21. Visit us!
Contact info
http://www.xing.com/profile/Florian_Resatsch
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22. Images sources!
• iphone m-lbs: http://www.flickr.com/photos/miss_hg – Source:
http://www.flickr.com/photos/32615508@N02/
• transparent iphone: http://www.flickr.com/photos/edans/ - Source:
http://www.flickr.com/photos/edans/1526393678/sizes/l/
• Tokyo: http://www.flickr.com/photos/wili/ - Source:
http://www.flickr.com/photos/wili/263960375/sizes/l/
• Small House: http://www.flickr.com/photos/tobias7/ - Source
http://www.flickr.com/photos/tobias7/2260160001/sizes/l/
• Living Room: - reiner.kraft http://www.flickr.com/photos/reiner/ - Source:
http://www.flickr.com/photos/reiner/331728294/sizes/l/
• Toaster: lorelei http://www.flickr.com/photos/filmfatale/ - Source:
http://www.flickr.com/photos/filmfatale/2496021613/sizes/l/
• Car park dark: Draco2008 http://www.flickr.com/photos/draco2008/ - Source
http://www.flickr.com/photos/draco2008/2443391758/sizes/l/
• Car park chicago: o palsson http://www.flickr.com/photos/opalsson/ – Source
http://www.flickr.com/photos/opalsson/3644533929/sizes/l/
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