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What is Friendticker?



      For Businesses                                           For Consumers

        An easy real-time
    Interactive, location                                    Real world benefits
      based marketing                                        for mobile actions                  2
          channel



 What's new and different?

 Friendticker is a tool for advertisers and marketers in order to increase and retain
 brand interaction and thus loyalty for mobile campaigns
 – plus keeping the fun for consumers.



   06.04.2010                                                                 friendticker.com
The loyalty mechanism: Example




          Flughafen
          Berlin-Bra




                                                                            3



                                                        Get your benefit
                                                      from a brand – e.g.
 Check in on any                                         a real football!
 location in your      Collect 4 ft                        (Example:
     city with          Check-ins                          Vouchers.
   iPhone App          and receive      Share your       Coupons,etc)
                        an ITEMs      success among
                                        Friends on
                                        Facebook


   06.04.2010                                                  Servtag
Benefits for easyJet

       Brand interaction                Customer acquisition                     Customer loyalty




                                                                                                                   4




    Customer uses the mobile          Get new customers by offering        Give amazing incentives to your
     phone to interact with your        cheap flights in the city (Shops,     existing customers for virtual
     brand                              Restaurants, Bars, etc.)              check-ins at your airports
    Sharing the brand among social
     networks




                            Location-based and contextual advertising
     06.04.2010                                                                                 friendticker.com
Loyality mechanism: benefits along the value chain

     ITEM is       User signs in   User performs        User        User is
 promoted on FT      for ITEM       ITEM rules     receives ITEM   rewarded
                                     (Check-in)


                                                                   T-Shirts


                                                                                5




                          BENEFITS FOR BRANDS
                                    Customer           CPM         Customer
  CPM brand       Customer list
                                   interaction         brand       list leads
   exposure           CPM
                                      CPM            exposure         CPM



    06.04.2010                                                        Servtag
Campaign types
 O
 P
 T                Digital punch cards (e.g. “Check in 5 times, get a
 I
 O
                  benefit provided by Partners”)
 N

 1


 O
 P
 T                ITEM as Raffles (e.g. “each x Check-in has
 I
 O                the chance to win a price”)                                             6
 N

 2

 O
 P
 T
 I                ITEM for Special Event promotions
 O
 N

 3
 O
 P
 T
 I                Specials for the user who checks in most often.
 O
 N

 4

     06.04.2010                                                        friendticker.com
friendticker in the press




                                               7




   06.04.2010               friendticker.com
The „mobile“ problem we address for brands
 Situation:
 • Brands want to stay connected with customers on any platform. And today more
    and more of their customers are mobile.

 Problem with existing mobile marketing:
 • Traditional mobile marketing campaigns are ineffective and inefficient

 • There is no interaction and feedback from consumers to achieve traceable results
   (success measurement is needed)
                                                                                                  8

 • So far, there is no benefit for the user when using Mobile Marketing instruments –
   this is why they don’t use it

 • Setting-up a own geo-relevant service is costly and requires detailed knowledge of
   referring technologies

 • Until recently: the mobile channel had no big reach

 •  These things have changed!

    06.04.2010                                                                 friendticker.com
Contact



   Dr. Florian Resatsch
   resatsch@servtag.com

   servtag GmbH
   Chausseestraße 16                     9
   10115 Berlin
   Germany
   www.servtag.com


    twitter.com/friendticker




   06.04.2010                  Servtag

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Friendticker 2010 Slideshare Information

  • 2. What is Friendticker? For Businesses For Consumers An easy real-time Interactive, location Real world benefits based marketing for mobile actions 2 channel What's new and different? Friendticker is a tool for advertisers and marketers in order to increase and retain brand interaction and thus loyalty for mobile campaigns – plus keeping the fun for consumers. 06.04.2010 friendticker.com
  • 3. The loyalty mechanism: Example Flughafen Berlin-Bra 3 Get your benefit from a brand – e.g. Check in on any a real football! location in your Collect 4 ft (Example: city with Check-ins Vouchers. iPhone App and receive Share your Coupons,etc) an ITEMs success among Friends on Facebook 06.04.2010 Servtag
  • 4. Benefits for easyJet Brand interaction Customer acquisition Customer loyalty 4  Customer uses the mobile  Get new customers by offering  Give amazing incentives to your phone to interact with your cheap flights in the city (Shops, existing customers for virtual brand Restaurants, Bars, etc.) check-ins at your airports  Sharing the brand among social networks Location-based and contextual advertising 06.04.2010 friendticker.com
  • 5. Loyality mechanism: benefits along the value chain ITEM is User signs in User performs User User is promoted on FT for ITEM ITEM rules receives ITEM rewarded (Check-in) T-Shirts 5 BENEFITS FOR BRANDS Customer CPM Customer CPM brand Customer list interaction brand list leads exposure CPM CPM exposure CPM 06.04.2010 Servtag
  • 6. Campaign types O P T Digital punch cards (e.g. “Check in 5 times, get a I O benefit provided by Partners”) N 1 O P T ITEM as Raffles (e.g. “each x Check-in has I O the chance to win a price”) 6 N 2 O P T I ITEM for Special Event promotions O N 3 O P T I Specials for the user who checks in most often. O N 4 06.04.2010 friendticker.com
  • 7. friendticker in the press 7 06.04.2010 friendticker.com
  • 8. The „mobile“ problem we address for brands Situation: • Brands want to stay connected with customers on any platform. And today more and more of their customers are mobile. Problem with existing mobile marketing: • Traditional mobile marketing campaigns are ineffective and inefficient • There is no interaction and feedback from consumers to achieve traceable results (success measurement is needed) 8 • So far, there is no benefit for the user when using Mobile Marketing instruments – this is why they don’t use it • Setting-up a own geo-relevant service is costly and requires detailed knowledge of referring technologies • Until recently: the mobile channel had no big reach •  These things have changed! 06.04.2010 friendticker.com
  • 9. Contact Dr. Florian Resatsch resatsch@servtag.com servtag GmbH Chausseestraße 16 9 10115 Berlin Germany www.servtag.com twitter.com/friendticker 06.04.2010 Servtag