Ser e This Not That! 
September 7, 2014 
CMP Conclave 
Tracy Stuckrath, CSEP, CMM, CHC, CFPM 
@tstuckrath
ECsosmenptoianle Lnetasrning 
Understand the Different Dietary Needs 
Grasp Similarities & Differences in the Dietary Needs 
Learn how to navigate a catering menu & what 
questions to ask of F&B partners 
u 
v 
w 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
“Food is 
our common 
a universal 
experience.” 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath 
April 11, 2014 
ground, 
~James Beard
“Food 
is the only thing 
you're going to buy that becomyeosu .” Carlo Petrini 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
1.8 Million Meetings 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
1.8 Million Meetings 225 People $54.5 Billion Food & Beverage 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Rave Organic 
Macrobiotic 
Local 
Tree NutsHalal 
Buddhism 
SFafoeotdy 
Salt 
Milk 
MSG 
CSA 
Fish 
Raw Eggs Crohn’s 
Vegetarian 
Menu Labels 
Lent 
FALCPA 
Sesame 
Seeds 
Corn 
Sugar 
Pork 
Diabetes 
Pescetarian Paleo VEGAN 
ADA 
mammals 
Celiac Disease 
Clean Eating 
Sustainability 
Kosher 
GMOs 
Food Allergies 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
DChisreoansiec 7:10 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
29.1 million 
Diabetes 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
DCiseeliaasce 
1 : 133 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
35% 
Obesity 
17% 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Food 
Allergy 15 
million 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
! 
27 
million 
Vegetarian 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
1 
! 
million 
! 
! Vegan 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Religious 
36% 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
11.2 million 
Kosher 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Serve This, Not That 
Milk Allergy | Gluten-free | Peanut Allergy 
Peanut Butter 
Milkshake 
Chocolate 
M&Ms 
Lime Mango Twizzlers 
Sorbet 
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
Serve This, Not That 
Milk Allergy | Gluten-free | Peanut Allergy 
Peanut Butter 
Milkshake 
Chocolate 
M&Ms 
Lime Mango Twizzlers 
Sorbet 
Vegan 
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
Serve This, < 
Not That 
Pescetarian | Gluten-free | Lent 
Fish Fried Pig Muffins Fried Chicken 
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
Serve This, Not That 
Vegan | Gluten-Free | Dairy Allergy 
Grilled Chicken Cheese, Nut & 
Kale Salad w/ 
Quinoa, 
Tangerines & 
Roasted 
Almonds 
Fruit Tray 
Pasta Alfredo 
with Spinach 
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
Serve This, Not That 
No Mammals | Lactose-free | Kosher 
BBQ Shrimp 
with Coleslaw 
Caramelized 
Onion, Spinach 
& Blue Marble 
Salsa Baked Meatballs 
Salmon 
Quiche 
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
Serve This, Not That 
Tree Nut Allergy | Celiac Disease | Melon Allergy | No Seafood 
Roast Chicken 
with Pesto 
Pan-fried 
chicken, beets & 
Brussels sprouts 
Shaved 
Cantaloupe and 
Prosciutto Salad 
Walnut crusted 
Halibut 
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
“Every 
f o doedc ision 
we make 
sends a message 
to our body. 
Dr. Berardi, Precision Nutrition
opportunity Provides an 
to direct, shape, 
& remake 
Dr. Berardi, Precision Nutrition
health. Our 
Dr. Berardi, Precision Nutrition
cboomdyp o sition. 
Dr. Berardi, Precision Nutrition 
Our
performance. Our 
Dr. Berardi, Precision Nutrition
well-being.” Our 
Dr. Berardi, Precision Nutrition
Addressing Dietary Needs 
Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs 
Elc #1 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
8 
90 
150+ 
160
Mustard 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
CMP Conclave 2014 • Serve This, Not That! @tstuckrath Lupine
Corn 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Sulfites 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Celery 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
SSeeseadmse 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
• Tobacco Use 
• Physical Activity 
• Unhealthy Diet 
• Use of Alcohol } Chronic Disease 
7:10 deaths / year 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Epidemic of 
21st Century 
347m people 
Manage blood sugar 
Low salt, fat & sugar 
High in fiber 
What, when & how much 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Celiac Disease 
Wheat | Rye | Barley 
Genetic autoimmune disease 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath 
April 11, 2014 
1:133 
Malabsorption 
Avoid Gluten 
No cure 
Oatmeal?
Hydedrate 
• Low energy 
• Headaches 
• Muscle cramps 
• Digestive issues 
• Poor concentration 
• Illness 
• Hunger 
d
Hydrate 
• Oxygenating 
• Energy 
• Mental Clarity 
• Focused 
• Refreshed
Addictive, 
destructive 
substance 142 
57 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath Sugar
“We are living 
at a time when it 
vegeeatsayrian.” 
is unprecedentedly 
to be a 
! 
Adam Shprintzen, The Vegetarian Crusade
vegetarian 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
vegetarian 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
vegan 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Paleo 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
“Food is an important part 
of my 
religion 
live and my the life.” 
way I 
Arlene Mathes-Scharf, kashrut.com
fish only Kosher Not with 
Judaism Kosher x Kosher finned 
meat 
Buddhism x x some P P 
Hinduism x x Restricted/ 
Avoided ? x 
Islam Halal x Halal x x 
Rastafarianism x x no fish 
over 12” x 
Seventh Day 
Adventist x x x ? 
Sikh 
in some sects 
Halal or Kosher x 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Protestants Few Restrictions 
Roman 
Catholicism Restricted on certain days 
Eastern 
Restriction 
Orthodox 
s Restrictions 
Jainism x x x x x x 
Mormonism x 
Baha’i some are vegetarians x 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
JANUARY 
Chinese New Year 
(Confucian/Taoist/Buddhist) 
! 
! 
FEBRUARY 
Ash Wednesday 
(Christian) 
Lent (Christian) 
! 
! 
APRIL 
Good Friday (Christian) 
Easter (Christian) 
Shavuot (Jewish) 
Passover (Jewish) 
! 
! 
JUNE/JULY 
Ramadan (Islamic) 
! 
JULY/AUGUST 
Eid al-Fitr (Islamic) 
Krishna Janmashtami 
(Hindu) 
! 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath 
April 11, 2014 
SEPTEMBER/ 
OCTOBER 
Sukkot (Jewish) 
Rosh Hashanah (Jewish) 
! 
! 
OCTOBER 
Navratri (Hindu) 
Shemini (Jewish) 
Yom Kippur (Jewish) 
Simchat Torah (Jewish) 
Eid al-Adha (Islamic) 
! 
! 
NOVEMBER 
Diwali (Hindu/Buddist/ 
Sikhism/Jainism) 
Thanksgiving 
! 
! 
DECEMBER 
Hanukkah (Jewish) 
Christmas (Christian)
Discovery Experiences 
Participate | Understand | Comprehend | Learn 
Elc #1 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal 
V Vg 
G 
P J C H 
Eggs E 
P O P P P P P 
Milk P ALTERNATIVE 
Almond, Soy, 
Coconut, Hemp, 
Rice Milks 
AVOID 
Wheat, Rye, Barley, 
Couscous, Starches, 
Malt, Casein, Bread, 
Crackers, Cereal, Dairy, 
Cheese, Milk, Buttermilk 
meal P ? 
O AVOID 
milk products and 
meat at the same 
M 
S 
Soy Great source 
of protein 
Great source 
of protein P 
AVOID LEGUMES & 
BEANS: 
soy, lentils, black 
beans, pinto beans, 
red beans, peanuts, 
white beans, 
garbanzo beans++ 
During Passover 
some Jews 
Good source of 
avoid all 
P protein 
legumes W 
Wheat P P 
AVOID 
wheat, rye & barley 
and anything that 
contains a form of 
them 
AVOID ALL GRAINS 
wheat, rice, corn, 
quinoa, amaranth, 
buckwheat, wild rice, 
spelt, rye, sorghum, 
oats, teff, amaranth++ 
During Passover 
only unleavened 
breads are 
allowed; grains P ? 
Shellfish ? O P Wild caught, 
grass-fed, 
hormone & 
antibiotic free 
Meats, Fish, Pork, 
Poultry, Shellfish, 
Turkey, Goat, 
Sf 
Fish ? O P Finned fish only P 
Lamb 
Tree Nuts Good source 
O During Lent, 
this is only 
animal protein 
allowed on 
Friday 
P 
of protein 
Good source 
of protein P! 
Need to read 
packaging for 
flavorings & 
spices 
P P P Good source of 
protein 
N 
F 
P 
Peanuts Good source 
of protein 
Good source 
of protein 
See Note Soy 
Above 
During Passover 
some Jews 
Good source of 
avoid all 
P protein 
legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal 
V Vg 
G 
P J C H 
ALTERNATIVES 
Almond, Soy, Coconut, 
Hemp, Rice, Tofu 
AVOID 
Eggs E 
P O P P P P P 
All animals and 
milk products 
Milk P ALTERNATIVE 
Almond, Soy, 
Coconut, Hemp, 
Rice Milks 
AVOID 
Wheat, Rye, Barley, 
Couscous, Starches, 
Malt, Casein, Bread, 
Crackers, Cereal, Dairy, 
Cheese, Milk, Buttermilk 
meal P ? 
O AVOID 
milk products and 
meat at the same 
M 
S 
Soy Great source 
of protein 
Great source 
of protein P 
AVOID LEGUMES & 
BEANS: 
soy, lentils, black 
beans, pinto beans, 
red beans, peanuts, 
white beans, 
garbanzo beans++ 
During Passover 
some Jews 
Good source of 
avoid all 
P protein 
legumes W 
Wheat P P 
AVOID 
wheat, rye & barley 
and anything that 
contains a form of 
them 
AVOID ALL GRAINS 
wheat, rice, corn, 
quinoa, amaranth, 
buckwheat, wild rice, 
spelt, rye, sorghum, 
oats, teff, amaranth++ 
SERVE THIS 
During Passover 
only unleavened 
breads are 
allowed; grains P ? 
NOT THAT 
Tofu, Coconut Yogurt, French 
Toast, Quinoa, Fresh Fruit, 
Shellfish ? O P Wild caught, 
grass-fed, 
hormone & 
antibiotic free 
Meats, Fish, Pork, 
Poultry, Shellfish, 
Turkey, Goat, 
Sf 
danishes, muffins, waffles, pancakes, yogurt & 
granola, rolls, doughnuts, cookies, crackers, 
pizza, spanakopita, pasta, sliders, burritos, 
Lentils, Hummus 
Sandwich 
Fish ? O P Finned fish only P 
Lamb 
Tree Nuts Good source 
O During Lent, 
this is only 
animal protein 
allowed on 
Friday 
P 
pies, tarts, Asian marinades 
of protein 
Good source 
of protein P! 
Need to read 
packaging for 
flavorings & 
spices 
P P P Good source of 
protein 
N 
F 
P 
Peanuts Good source 
of protein 
Good source 
of protein 
See Note Soy 
Above 
During Passover 
some Jews 
Good source of 
avoid all 
P protein 
legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal 
V Vg 
G 
P J C 
ALTERNATIVES 
Kosher-labeled products, 
H 
AVOID 
milk products & 
meat at the same 
time; legumes at 
Eggs E 
P O P P P P P 
fresh produce 
Milk P ALTERNATIVE 
Almond, Soy, 
Coconut, Hemp, 
Rice Milks 
AVOID 
Wheat, Rye, Barley, 
Couscous, Starches, 
Malt, Casein, Bread, 
Crackers, Cereal, Dairy, 
Cheese, Milk, Buttermilk 
Passover 
meal P ? 
O AVOID 
milk products and 
meat at the same 
M 
S 
Soy Great source 
of protein 
Great source 
of protein P 
AVOID LEGUMES & 
BEANS: 
soy, lentils, black 
beans, pinto beans, 
red beans, peanuts, 
white beans, 
garbanzo beans++ 
During Passover 
some Jews 
Good source of 
avoid all 
P protein 
legumes W 
Wheat P P 
AVOID 
wheat, rye & barley 
and anything that 
contains a form of 
them 
AVOID ALL GRAINS 
wheat, rice, corn, 
quinoa, amaranth, 
buckwheat, wild rice, 
spelt, rye, sorghum, 
oats, teff, amaranth++ 
During Passover 
only unleavened 
breads are 
allowed; grains P ? 
SERVE THIS 
Shellfish ? O P Wild caught, 
grits, lasagna, steak w/ butter, 
cheese burger, pork tenderloin, 
hummus, lentils, non-certified 
grass-fed, 
hormone & 
antibiotic free 
Meats, Fish, Pork, 
Poultry, Shellfish, 
Turkey, Goat, 
Sf 
NOT THAT 
Vegetarian, Pareve (Cheese & Meat-free), 
Spinach Quinoa Cakes, Matzah 
pizza, date balls, chocolate agave 
Fish ? O P Finned fish only P 
Lamb 
Tree Nuts Good source 
O During Lent, 
this is only 
animal protein 
allowed on 
Friday 
P 
of protein 
shots 
Good source 
of protein P! 
Need to read 
packaging for 
flavorings & 
spices 
kosher products 
P P P Good source of 
protein 
N 
F 
P 
Peanuts Good source 
of protein 
Good source 
of protein 
See Note Soy 
Above 
During Passover 
some Jews 
Good source of 
avoid all 
P protein 
legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal 
V G 
ALTERNATIVES Vg 
P J C H 
Coconut flour, almond flour, 
tapioca starch, arrowroot 
AVOID 
wheat, soy, rye, garbanzo, 
barley, rice, corn, quinoa, 
amaranth, buckwheat, wild rice, 
spelt, rye, sorghum, oats, teff, 
amaranth…all grains and 
Eggs E 
P O P P P P P 
powder 
Milk P ALTERNATIVE 
Almond, Soy, 
Coconut, Hemp, 
Rice Milks 
AVOID 
Wheat, Rye, Barley, 
Couscous, Starches, 
Malt, Casein, Bread, 
Crackers, Cereal, Dairy, 
Cheese, Milk, Buttermilk 
meal P ? 
O AVOID 
milk products and 
meat at the same 
M 
S 
Soy Great source 
of protein 
Great source 
of protein P 
AVOID LEGUMES & 
BEANS: 
soy, lentils, black 
beans, pinto beans, 
red beans, peanuts, 
white beans, 
garbanzo beans++ 
beans 
During Passover 
some Jews 
Good source of 
avoid all 
P protein 
legumes W 
Wheat P P 
AVOID 
wheat, rye & barley 
and anything that 
contains a form of 
them 
AVOID ALL GRAINS 
wheat, rice, corn, 
quinoa, amaranth, 
buckwheat, wild rice, 
spelt, rye, sorghum, 
oats, teff, amaranth++ 
During Passover 
only unleavened 
breads are 
allowed; grains P ? 
Shellfish ? O P Wild caught, 
grass-fed, 
hormone & 
antibiotic free 
Meats, Fish, Pork, 
Poultry, Shellfish, 
Turkey, Goat, 
Sf 
NOT THAT 
breads, danishes, muffins, 
waffles, pancakes, bagels, 
rolls, cookies, crackers, 
pretzels, pizza, spanakopita, 
pasta, sliders, burritos, pies, 
tarts, hummus, lentils 
SERVE THIS 
Eggs, frittata, coconut yogurt, apricot 
power bars, ceviche, lettuce wraps, 
salads, chicken, steak, seafood 
Fish ? O P Finned fish only P 
Lamb 
Tree Nuts Good source 
O During Lent, 
this is only 
animal protein 
allowed on 
Friday 
P 
of protein 
Good source 
of protein P! 
Need to read 
packaging for 
flavorings & 
spices 
P P P Good source of 
protein 
N 
F 
P 
Peanuts Good source 
of protein 
Good source 
of protein 
See Note Soy 
Above 
During Passover 
some Jews 
Good source of 
avoid all 
P protein 
legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
citrus lemon, lime, orange 
grapefruit 
Discovery Experience 
Participate | Understand | Comprehend | Learn 
wheat, gluten 
Top 8 Food 
Allergens 
• Egg 
• Wheat 
• Tree Nuts 
• Peanuts 
• Shellfish 
• Fish 
• Soy 
• Milk 
GF V 
Gluten-Free 
• No Wheat 
• No Rye 
• No Barley 
• Oats? 
Paleo 
• No Grains 
• No Sugar 
• No Dairy 
• No Beans 
• Grass-fed meats 
Vegetarian 
• Eggs & Milk 
• No sea or land 
animals 
Vegan 
• No Eggs & Milk 
• No sea or land 
animals 
• No honey 
E 
W 
N Vg 
SF 
F 
S 
M 
P P 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Discovery Experience 
Participate | Understand | Comprehend | Learn 
• Allergy - Shellfish 
• Low salt 
• Allergy - Tree nuts, 
peanuts, shrimp, 
salmon, carrots, bell 
peppers 
• Allergy - mushrooms 
• Vegetarian 
• Allergy - fresh zest - 
lemon, lime, orange 
• Allergy to grapefruit 
• Allergy to flour, wheat, 
gluten 
• Allergy - yeast, sugar, 
dairy, vinegar, gluten 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
? 
W 
? 
W F 
W M 
Vn 
P P 
W M SF C 
M E 
Vn 
W M 
W M 
Vn 
W M 
E M Vn 
W M 
M 
Vn 
Vn 
N 
M 
V 
M 
GF 
Vn 
Vn 
Vn 
V Vn 
C 
M W 
S 
M W 
M W Sf E 
C 
W 
F Sf C 
P 
F 
F 
GF 
GF 
C P M 
M 
M W 
GF 
M W 
M W 
M W 
M W 
M W 
GF 
GF 
GF 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
W M 
? 
Vg 
V? 
? 
GF 
Vg 
S W E 
P 
F 
W M 
S 
W M 
T 
F 
W M 
W M 
P 
S 
S M 
W 
S 
Sf P 
W 
W P 
M 
W 
S 
Sf C M W 
Mu 
M 
P 
P 
W C M 
E 
S T 
E M 
W 
W 
M 
W 
E 
P 
W Se 
Sf 
M W 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Savings | Legalities | Reduce Waste | Sustainability 
Elc #1 
Why & How 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Seeing, hearing, walking Eating 
learning, interacting with 
others, breathing 
funBcotidoinlys immune, 
digestive, bowel, 
brain, respiratory, 
cardiovascular systems
Food 
Allergy 
Labeling 
• FALCPA 
• EU Food Information for 
Consumers (FIC) Regulation 
• Gluten-Free Labeling 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Gluten-free Labeling • Passed 
• <20 ppm 
• FDA vs. USDA
Gather It How to 
• SOPs 
• RFPs 
• Site Visits 
• Contracts 
• Registration 
• Pre Cons 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Gather It How to 
• SOPs 
• RFPs 
• Site Visits 
Eggs 
Milk/Dairy 
Soy 
Wheat 
Shellfish 
Fish 
Tree Nuts 
Peanuts 
Other _______________ 
• Contracts 
• Registration 
• Pre Cons 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Communicate How to 
• Contracts 
• Registration 
• Menus 
• Apps 
• Meal Tickets 
• Labels 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Ask What to 
• Staff Training 
• Procedures 
• Management 
food & beverage 
vendors 
• Ingredient ID 
• Emergency Plans 
• Cross Contact 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Serve It How to 
• Kitchen Prep 
• Serving 
• Buffets 
• Plating 
• Action Stations 
• Bars 
• Green Rooms 
• Sundries 
• Place Cards 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath 
August 4, 2014 MPI WEC 2014 • Serve This, Not That! @tstuckrath
Benefits of Good Service 
• Repeat customers 
• More referrals 
• Increased spending 
• Professionalism 
• Improve liking 
• Gain trust 
• Fine-tune customer 
service 
• Budget Savings 
• Less Waste 
August 4, 2014 MPI WEC 2014 • Serve This, Not That! @tstuckrath
Yogurt & 
granola parfaits 
Quinoa w/ 
raisins & walnuts 
Bagels & cream 
cheese 
Scrambled 
eggs 
Vegan | Gluten-Free | Dairy Allergy 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Cake Pops brownies 
Gluten-free | Milk-free | Sugar-free | Peanut Allergy 
Fresh Blueberries & 
Salted caramel 
blackberries Hummus & Pita 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Baked Salmon with 
Lemon & Thyme 
Peanut Allergy | Gluten Sensitivity | Paleo | No Red Meat 
Peanut & Panko-crusted 
Chicken Fingers 
Black Bean & 
Salmon Tostados 
Beef Wellington 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
Tracy Stuckrath 
CSEP, CMM, CHC, CFPM 
tracy@thrivemeetings.com 
404-242-0530 
! 
www.thrivemeetings.com 
www.facebook.com/thrivemeetingsevents 
@tstuckrath 
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

Serve This, Not That! — CMP Conclave

  • 1.
    Ser e ThisNot That! September 7, 2014 CMP Conclave Tracy Stuckrath, CSEP, CMM, CHC, CFPM @tstuckrath
  • 2.
    ECsosmenptoianle Lnetasrning Understandthe Different Dietary Needs Grasp Similarities & Differences in the Dietary Needs Learn how to navigate a catering menu & what questions to ask of F&B partners u v w CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 3.
    “Food is ourcommon a universal experience.” CMP Conclave 2014 • Serve This, Not That! @tstuckrath April 11, 2014 ground, ~James Beard
  • 4.
    “Food is theonly thing you're going to buy that becomyeosu .” Carlo Petrini CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 5.
    1.8 Million Meetings CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 6.
    1.8 Million Meetings225 People $54.5 Billion Food & Beverage CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 7.
    Rave Organic Macrobiotic Local Tree NutsHalal Buddhism SFafoeotdy Salt Milk MSG CSA Fish Raw Eggs Crohn’s Vegetarian Menu Labels Lent FALCPA Sesame Seeds Corn Sugar Pork Diabetes Pescetarian Paleo VEGAN ADA mammals Celiac Disease Clean Eating Sustainability Kosher GMOs Food Allergies CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 8.
    DChisreoansiec 7:10 CMPConclave 2014 • Serve This, Not That! @tstuckrath
  • 9.
    29.1 million Diabetes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 10.
    DCiseeliaasce 1 :133 CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 11.
    35% Obesity 17% CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 12.
    Food Allergy 15 million CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 13.
    ! 27 million Vegetarian CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 14.
    1 ! million ! ! Vegan CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 15.
    Religious 36% CMPConclave 2014 • Serve This, Not That! @tstuckrath
  • 16.
    11.2 million Kosher CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 17.
    Serve This, NotThat Milk Allergy | Gluten-free | Peanut Allergy Peanut Butter Milkshake Chocolate M&Ms Lime Mango Twizzlers Sorbet CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
  • 18.
    Serve This, NotThat Milk Allergy | Gluten-free | Peanut Allergy Peanut Butter Milkshake Chocolate M&Ms Lime Mango Twizzlers Sorbet Vegan CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
  • 19.
    Serve This, < Not That Pescetarian | Gluten-free | Lent Fish Fried Pig Muffins Fried Chicken CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
  • 20.
    Serve This, NotThat Vegan | Gluten-Free | Dairy Allergy Grilled Chicken Cheese, Nut & Kale Salad w/ Quinoa, Tangerines & Roasted Almonds Fruit Tray Pasta Alfredo with Spinach CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
  • 21.
    Serve This, NotThat No Mammals | Lactose-free | Kosher BBQ Shrimp with Coleslaw Caramelized Onion, Spinach & Blue Marble Salsa Baked Meatballs Salmon Quiche CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
  • 22.
    Serve This, NotThat Tree Nut Allergy | Celiac Disease | Melon Allergy | No Seafood Roast Chicken with Pesto Pan-fried chicken, beets & Brussels sprouts Shaved Cantaloupe and Prosciutto Salad Walnut crusted Halibut CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath
  • 23.
    “Every f odoedc ision we make sends a message to our body. Dr. Berardi, Precision Nutrition
  • 24.
    opportunity Provides an to direct, shape, & remake Dr. Berardi, Precision Nutrition
  • 25.
    health. Our Dr.Berardi, Precision Nutrition
  • 26.
    cboomdyp o sition. Dr. Berardi, Precision Nutrition Our
  • 27.
    performance. Our Dr.Berardi, Precision Nutrition
  • 28.
    well-being.” Our Dr.Berardi, Precision Nutrition
  • 29.
    Addressing Dietary Needs Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs Elc #1 CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 30.
  • 32.
    Mustard CMP Conclave2014 • Serve This, Not That! @tstuckrath
  • 33.
    CMP Conclave 2014• Serve This, Not That! @tstuckrath Lupine
  • 34.
    Corn CMP Conclave2014 • Serve This, Not That! @tstuckrath
  • 35.
    Sulfites CMP Conclave2014 • Serve This, Not That! @tstuckrath
  • 36.
    Celery CMP Conclave2014 • Serve This, Not That! @tstuckrath
  • 37.
    SSeeseadmse CMP Conclave2014 • Serve This, Not That! @tstuckrath
  • 38.
    • Tobacco Use • Physical Activity • Unhealthy Diet • Use of Alcohol } Chronic Disease 7:10 deaths / year CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 39.
    Epidemic of 21stCentury 347m people Manage blood sugar Low salt, fat & sugar High in fiber What, when & how much CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 40.
    Celiac Disease Wheat| Rye | Barley Genetic autoimmune disease CMP Conclave 2014 • Serve This, Not That! @tstuckrath April 11, 2014 1:133 Malabsorption Avoid Gluten No cure Oatmeal?
  • 41.
    Hydedrate • Lowenergy • Headaches • Muscle cramps • Digestive issues • Poor concentration • Illness • Hunger d
  • 42.
    Hydrate • Oxygenating • Energy • Mental Clarity • Focused • Refreshed
  • 43.
    Addictive, destructive substance142 57 CMP Conclave 2014 • Serve This, Not That! @tstuckrath Sugar
  • 45.
    “We are living at a time when it vegeeatsayrian.” is unprecedentedly to be a ! Adam Shprintzen, The Vegetarian Crusade
  • 46.
    vegetarian MPI WEC2014 • Serve This, Not That! @tstuckrath
  • 47.
    vegetarian MPI WEC2014 • Serve This, Not That! @tstuckrath
  • 48.
    vegan MPI WEC2014 • Serve This, Not That! @tstuckrath
  • 49.
    Paleo CMP Conclave2014 • Serve This, Not That! @tstuckrath
  • 50.
    “Food is animportant part of my religion live and my the life.” way I Arlene Mathes-Scharf, kashrut.com
  • 51.
    fish only KosherNot with Judaism Kosher x Kosher finned meat Buddhism x x some P P Hinduism x x Restricted/ Avoided ? x Islam Halal x Halal x x Rastafarianism x x no fish over 12” x Seventh Day Adventist x x x ? Sikh in some sects Halal or Kosher x CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 52.
    Protestants Few Restrictions Roman Catholicism Restricted on certain days Eastern Restriction Orthodox s Restrictions Jainism x x x x x x Mormonism x Baha’i some are vegetarians x CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 53.
    JANUARY Chinese NewYear (Confucian/Taoist/Buddhist) ! ! FEBRUARY Ash Wednesday (Christian) Lent (Christian) ! ! APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) ! ! JUNE/JULY Ramadan (Islamic) ! JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami (Hindu) ! CMP Conclave 2014 • Serve This, Not That! @tstuckrath April 11, 2014 SEPTEMBER/ OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) ! ! OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) ! ! NOVEMBER Diwali (Hindu/Buddist/ Sikhism/Jainism) Thanksgiving ! ! DECEMBER Hanukkah (Jewish) Christmas (Christian)
  • 54.
    Discovery Experiences Participate| Understand | Comprehend | Learn Elc #1 CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 55.
    Vegetarian Vegan Gluten-FreePaleo Kosher Catholicism Halal V Vg G P J C H Eggs E P O P P P P P Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk meal P ? O AVOID milk products and meat at the same M S Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews Good source of avoid all P protein legumes W Wheat P P AVOID wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Sf Fish ? O P Finned fish only P Lamb Tree Nuts Good source O During Lent, this is only animal protein allowed on Friday P of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein N F P Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews Good source of avoid all P protein legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 56.
    Vegetarian Vegan Gluten-FreePaleo Kosher Catholicism Halal V Vg G P J C H ALTERNATIVES Almond, Soy, Coconut, Hemp, Rice, Tofu AVOID Eggs E P O P P P P P All animals and milk products Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk meal P ? O AVOID milk products and meat at the same M S Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews Good source of avoid all P protein legumes W Wheat P P AVOID wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ SERVE THIS During Passover only unleavened breads are allowed; grains P ? NOT THAT Tofu, Coconut Yogurt, French Toast, Quinoa, Fresh Fruit, Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Sf danishes, muffins, waffles, pancakes, yogurt & granola, rolls, doughnuts, cookies, crackers, pizza, spanakopita, pasta, sliders, burritos, Lentils, Hummus Sandwich Fish ? O P Finned fish only P Lamb Tree Nuts Good source O During Lent, this is only animal protein allowed on Friday P pies, tarts, Asian marinades of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein N F P Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews Good source of avoid all P protein legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 57.
    Vegetarian Vegan Gluten-FreePaleo Kosher Catholicism Halal V Vg G P J C ALTERNATIVES Kosher-labeled products, H AVOID milk products & meat at the same time; legumes at Eggs E P O P P P P P fresh produce Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk Passover meal P ? O AVOID milk products and meat at the same M S Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews Good source of avoid all P protein legumes W Wheat P P AVOID wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? SERVE THIS Shellfish ? O P Wild caught, grits, lasagna, steak w/ butter, cheese burger, pork tenderloin, hummus, lentils, non-certified grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Sf NOT THAT Vegetarian, Pareve (Cheese & Meat-free), Spinach Quinoa Cakes, Matzah pizza, date balls, chocolate agave Fish ? O P Finned fish only P Lamb Tree Nuts Good source O During Lent, this is only animal protein allowed on Friday P of protein shots Good source of protein P! Need to read packaging for flavorings & spices kosher products P P P Good source of protein N F P Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews Good source of avoid all P protein legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 58.
    Vegetarian Vegan Gluten-FreePaleo Kosher Catholicism Halal V G ALTERNATIVES Vg P J C H Coconut flour, almond flour, tapioca starch, arrowroot AVOID wheat, soy, rye, garbanzo, barley, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth…all grains and Eggs E P O P P P P P powder Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk meal P ? O AVOID milk products and meat at the same M S Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ beans During Passover some Jews Good source of avoid all P protein legumes W Wheat P P AVOID wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Sf NOT THAT breads, danishes, muffins, waffles, pancakes, bagels, rolls, cookies, crackers, pretzels, pizza, spanakopita, pasta, sliders, burritos, pies, tarts, hummus, lentils SERVE THIS Eggs, frittata, coconut yogurt, apricot power bars, ceviche, lettuce wraps, salads, chicken, steak, seafood Fish ? O P Finned fish only P Lamb Tree Nuts Good source O During Lent, this is only animal protein allowed on Friday P of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein N F P Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews Good source of avoid all P protein legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 59.
    citrus lemon, lime,orange grapefruit Discovery Experience Participate | Understand | Comprehend | Learn wheat, gluten Top 8 Food Allergens • Egg • Wheat • Tree Nuts • Peanuts • Shellfish • Fish • Soy • Milk GF V Gluten-Free • No Wheat • No Rye • No Barley • Oats? Paleo • No Grains • No Sugar • No Dairy • No Beans • Grass-fed meats Vegetarian • Eggs & Milk • No sea or land animals Vegan • No Eggs & Milk • No sea or land animals • No honey E W N Vg SF F S M P P CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 60.
    Discovery Experience Participate| Understand | Comprehend | Learn • Allergy - Shellfish • Low salt • Allergy - Tree nuts, peanuts, shrimp, salmon, carrots, bell peppers • Allergy - mushrooms • Vegetarian • Allergy - fresh zest - lemon, lime, orange • Allergy to grapefruit • Allergy to flour, wheat, gluten • Allergy - yeast, sugar, dairy, vinegar, gluten CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 61.
    ? W ? W F W M Vn P P W M SF C M E Vn W M W M Vn W M E M Vn W M M Vn Vn N M V M GF Vn Vn Vn V Vn C M W S M W M W Sf E C W F Sf C P F F GF GF C P M M M W GF M W M W M W M W M W GF GF GF MPI WEC 2014 • Serve This, Not That! @tstuckrath
  • 62.
    W M ? Vg V? ? GF Vg S W E P F W M S W M T F W M W M P S S M W S Sf P W W P M W S Sf C M W Mu M P P W C M E S T E M W W M W E P W Se Sf M W MPI WEC 2014 • Serve This, Not That! @tstuckrath
  • 63.
    Savings | Legalities| Reduce Waste | Sustainability Elc #1 Why & How CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 64.
    Seeing, hearing, walkingEating learning, interacting with others, breathing funBcotidoinlys immune, digestive, bowel, brain, respiratory, cardiovascular systems
  • 65.
    Food Allergy Labeling • FALCPA • EU Food Information for Consumers (FIC) Regulation • Gluten-Free Labeling CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 66.
    Gluten-free Labeling •Passed • <20 ppm • FDA vs. USDA
  • 67.
    Gather It Howto • SOPs • RFPs • Site Visits • Contracts • Registration • Pre Cons CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 68.
    Gather It Howto • SOPs • RFPs • Site Visits Eggs Milk/Dairy Soy Wheat Shellfish Fish Tree Nuts Peanuts Other _______________ • Contracts • Registration • Pre Cons CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 69.
    Communicate How to • Contracts • Registration • Menus • Apps • Meal Tickets • Labels CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 70.
    Ask What to • Staff Training • Procedures • Management food & beverage vendors • Ingredient ID • Emergency Plans • Cross Contact CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 71.
    Serve It Howto • Kitchen Prep • Serving • Buffets • Plating • Action Stations • Bars • Green Rooms • Sundries • Place Cards CMP Conclave 2014 • Serve This, Not That! @tstuckrath August 4, 2014 MPI WEC 2014 • Serve This, Not That! @tstuckrath
  • 72.
    Benefits of GoodService • Repeat customers • More referrals • Increased spending • Professionalism • Improve liking • Gain trust • Fine-tune customer service • Budget Savings • Less Waste August 4, 2014 MPI WEC 2014 • Serve This, Not That! @tstuckrath
  • 73.
    Yogurt & granolaparfaits Quinoa w/ raisins & walnuts Bagels & cream cheese Scrambled eggs Vegan | Gluten-Free | Dairy Allergy CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 74.
    Cake Pops brownies Gluten-free | Milk-free | Sugar-free | Peanut Allergy Fresh Blueberries & Salted caramel blackberries Hummus & Pita CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 75.
    Baked Salmon with Lemon & Thyme Peanut Allergy | Gluten Sensitivity | Paleo | No Red Meat Peanut & Panko-crusted Chicken Fingers Black Bean & Salmon Tostados Beef Wellington CMP Conclave 2014 • Serve This, Not That! @tstuckrath
  • 76.
    Tracy Stuckrath CSEP,CMM, CHC, CFPM tracy@thrivemeetings.com 404-242-0530 ! www.thrivemeetings.com www.facebook.com/thrivemeetingsevents @tstuckrath CMP Conclave 2014 • Serve This, Not That! @tstuckrath