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Growing a 
Student Environmental 
Resource Center 
at UC Berkeley 
Presentation for the 2014 ASUC Senate Leadership Institute
AGENDA 
Determining a Need for a Center 
A Brief History 
Mission and Objectives 
SERC Organizational Chart 
Growing Support and Partnerships 
Learning Outcomes 
Programs & Services 
Success 
The Green Initiative Fund 
Contact Information
DETERMINING NEED FOR A CENTER 
Student 
Environmental 
Resource 
Center 
The Green 
Initiative Fund 
(TGIF) needed a 
relatable team in 
the LEAD Center. 
UC Berkeley offers 546 
sustainability courses and 
74 sustainability degree 
programs- represents 20% 
of graduates. 
UC Berkeley has 40-50 environmental and sustainability focused 
student organizations who need advising and support for leadership 
development, collaboration, projects, campaigns, etc. 
LEAD Center aims to 
provide leadership 
development, advising, 
and support for individual 
students, student orgs, 
student government, and 
campus communities. 
TGIF has funded 
over 220 student 
sustainability 
internships.
A BRIEF HISTORY 
Hired staff Director in December 2013 and 
officially became a functional area within the 
LEAD Center, a unit of the ASUC Student Union. 
Functioned as a student org with advising from 
TGIF Coordinator; hired student staff to 
implement programming. 
Received funding from The Green Initiative Fund 
(TGIF) and the Chancellor’s Advisory Committee 
on Student Services and Fees (CACSSF). 
Established in 2012 by students. 
2012-2013 Directors 
2013-2014 Directors
MISSION 
The Student Environmental Resource Center (SERC) 
cultivates a collaborative space to strengthen the 
collective effectiveness of the sustainability 
community, and provides resources for students to 
actualize their visions of a more equitable, socially 
just, and resilient future.
OBJECTIVES 
To provide institutional memory and leadership transition support for 
student orgs, projects, and initiatives 
To cultivate safe space for civil discourse and the expression of diverse 
opinions 
To engage students in applied and active education 
To create a collaborative working space 
To provide advising, financial, and leadership development resources to 
students 
To offer educational programming and skills-based trainings 
To communicate student-focused resources and opportunities 
To build community centered on visions of a more equitable, socially just, 
and resilient future
10 Student Environmental Training Fellows Vacant- On Hold 
SERC Director Katherine Walsh 
TGIF & Sustainability Initiatives Coordinator 
Sharon Daraphonhdeth 
Media Associate Manon von Kaenel 
Communications Associate 
Hanna Morris 
Community Liaison 
Roberta Giordano 
Education Associate 
Jeff Noven 
Marketing Specialist 
Sam Klein 
Marketing Specialist Angie Shen 
TGIF Program Associate Caitriona Smyth 
TGIF Program Associate 
Jimmy Dunn 
Zero Waste Research Center Associate Shannon Davis 
Zero Waste Research Center Associate 
Anna Yip 
Zero Waste Research Center Associate 
Gary Richmond 
Curriculum Development Associate 
Vacant-On Hold 
Blog Staff 
Nature Village Program Associate Claire Kaufman 
Key 
Career Staff 
Student Staff 
2 CSSC Reps 
Angie Shen 
Kristy Drutman 
Words of the Watershed Staff 
Nature Village Program Associate 
Vacant 
SERC ORGANIZATIONAL CHART
GROWING SUPPORT & PARTNERSHIPS 
 College of Natural Resources 
 Career Center 
 LEAD Center and ASUC Student 
Union 
 Campus Recycling & Refuse 
Services 
 Office of Sustainability 
 ASUC 
 Environmental & Sustainability 
Student Organizations 
 Berkeley Climate Action 
Coalition 
 California Student Sustainability 
Coalition 
Who shares 
similar 
values and 
objectives? 
Whose work 
aligns with 
SERC’s 
mission? 
What can 
SERC offer a 
potential 
partner? 
What can a 
potential 
partner offer 
SERC?
SERC LEARNING OUTCOMES 
Each student will be able to define sustainability and the 3 E's and explain 
their interrelation. 
Students will identify careers and professional opportunities that align 
with their personal values and goals. 
Students will learn to gather and organize information relevant to subject 
matter, critically analyze environmental and sustainability media, and 
construct informative and convincing journalism and audio-visual stories. 
Each ECO Advisory Council Member will demonstrate the ability to garner 
support for change through communication skills, consensus building 
strategies, and respect for the ideas and differences of others. 
Each student will learn how to apply concepts of sustainability to their 
campus and community by engaging in the challenges and solutions of 
sustainability on their campus. (ACPA)
PROGRAMS & SERVICES 
• The Green Initiative Fund 
• Zero Waste Research Center 
• Nature Village: Sustainable Living 
Program 
• SERC Workshop Series 
• ECO Advisory Council 
• SERC Career Series 
• SERC Film Series 
• Social Greens 
• 5 DeCals 
• SERC Blog 
• Words of the Watershed Journal 
• California Student Sustainability 
Coalition Representation 
• Earth Week & Food Month 
Leadership 
• Green Certification for Student 
Orgs 
• The Den: Sustainability Projects 
Clearinghouse 
• Environmental & Sustainability 
Organization Database 
• Advertising for student activities 
• Peer and staff advising for 
students and student orgs 
• Support for student attendance 
at conferences and trainings 
• Connections with environmental 
and sustainability resources
SUCCESS 
Hosted and co-sponsored 
over 
30 events to 
date. 
Sent 10 students 
to PowerShift 
2014. 
Secured 
temporary 
space in two 
locations. 
Launched the 
SERC Blog and 
Words of the 
Watershed 
SERC students 
taught four 
semester-long 
“DeCal” classes. 
Co-hosted a “Mondo 
Banana” screening 
with the SF Green 
Film Festival. 
Hired a full-time 
staff director, 
became official 
campus unit. 
Secured over 
$220,000 in 
grant funding to 
date.
The Green 
Initiative Fund 
(TGIF) 
TGIF awards 
grants during the 
fall and spring 
semesters to UC 
Berkeley student, 
staff, and faculty 
applicants. 
The Green Initiative Fund is 
UC Berkeley’s campus 
sustainability fund. 
TGIF allocates funds to projects that promote sustainable modes of 
transportation, increase energy and water efficiency, restore habitat, promote 
environmental and food justice, and reduce the amount of waste created by UC 
Berkeley. 
Established by student vote 
during the 2007 ASUC 
elections, TGIF is financed 
by student fees- 
$6.00/student/semester. 
The grants are 
selected by the 
TGIF Committee, a 
student-majority 
committee.
Since its inaugural grant cycle in spring 2008, 
TGIF has awarded over $1.8 million in grants to 
123 projects, in the form of 96 spring grant 
awards, 26 fall mini-grant awards, and 1 mini-loan. 
These grant awards have included the funding of 
233 student sustainability internships and 
student interns have worked an estimated 15,000+ 
hours on TGIF-funded projects. 
As of 2014, TGIF also includes the Zero Waste 
Research Center, Nature Village: Sustainable 
Family Living, and The Den: Sustainability Projects 
Clearinghouse.
CONTACT INFORMATION 
SERC 
Hearst Gym 102 MC 4500 
Berkeley, CA 94720 
serc@berkeley.edu 
510-643-2992 
http://serc.berkeley.edu 
Katherine Walsh, Director 
QUESTIONS? 
TGIF & Sustainability Initiatives 
Hearst Gym 102 MC 4500 
Berkeley, CA 94720 
tgif_info@berkeley.edu 
http://tgif.berkeley.edu 
Sharon Daraphonhdeth, 
Coordinator

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SERC Presentation for ASUC Senate Leadership 2014

  • 1. Growing a Student Environmental Resource Center at UC Berkeley Presentation for the 2014 ASUC Senate Leadership Institute
  • 2. AGENDA Determining a Need for a Center A Brief History Mission and Objectives SERC Organizational Chart Growing Support and Partnerships Learning Outcomes Programs & Services Success The Green Initiative Fund Contact Information
  • 3. DETERMINING NEED FOR A CENTER Student Environmental Resource Center The Green Initiative Fund (TGIF) needed a relatable team in the LEAD Center. UC Berkeley offers 546 sustainability courses and 74 sustainability degree programs- represents 20% of graduates. UC Berkeley has 40-50 environmental and sustainability focused student organizations who need advising and support for leadership development, collaboration, projects, campaigns, etc. LEAD Center aims to provide leadership development, advising, and support for individual students, student orgs, student government, and campus communities. TGIF has funded over 220 student sustainability internships.
  • 4. A BRIEF HISTORY Hired staff Director in December 2013 and officially became a functional area within the LEAD Center, a unit of the ASUC Student Union. Functioned as a student org with advising from TGIF Coordinator; hired student staff to implement programming. Received funding from The Green Initiative Fund (TGIF) and the Chancellor’s Advisory Committee on Student Services and Fees (CACSSF). Established in 2012 by students. 2012-2013 Directors 2013-2014 Directors
  • 5. MISSION The Student Environmental Resource Center (SERC) cultivates a collaborative space to strengthen the collective effectiveness of the sustainability community, and provides resources for students to actualize their visions of a more equitable, socially just, and resilient future.
  • 6. OBJECTIVES To provide institutional memory and leadership transition support for student orgs, projects, and initiatives To cultivate safe space for civil discourse and the expression of diverse opinions To engage students in applied and active education To create a collaborative working space To provide advising, financial, and leadership development resources to students To offer educational programming and skills-based trainings To communicate student-focused resources and opportunities To build community centered on visions of a more equitable, socially just, and resilient future
  • 7. 10 Student Environmental Training Fellows Vacant- On Hold SERC Director Katherine Walsh TGIF & Sustainability Initiatives Coordinator Sharon Daraphonhdeth Media Associate Manon von Kaenel Communications Associate Hanna Morris Community Liaison Roberta Giordano Education Associate Jeff Noven Marketing Specialist Sam Klein Marketing Specialist Angie Shen TGIF Program Associate Caitriona Smyth TGIF Program Associate Jimmy Dunn Zero Waste Research Center Associate Shannon Davis Zero Waste Research Center Associate Anna Yip Zero Waste Research Center Associate Gary Richmond Curriculum Development Associate Vacant-On Hold Blog Staff Nature Village Program Associate Claire Kaufman Key Career Staff Student Staff 2 CSSC Reps Angie Shen Kristy Drutman Words of the Watershed Staff Nature Village Program Associate Vacant SERC ORGANIZATIONAL CHART
  • 8. GROWING SUPPORT & PARTNERSHIPS  College of Natural Resources  Career Center  LEAD Center and ASUC Student Union  Campus Recycling & Refuse Services  Office of Sustainability  ASUC  Environmental & Sustainability Student Organizations  Berkeley Climate Action Coalition  California Student Sustainability Coalition Who shares similar values and objectives? Whose work aligns with SERC’s mission? What can SERC offer a potential partner? What can a potential partner offer SERC?
  • 9. SERC LEARNING OUTCOMES Each student will be able to define sustainability and the 3 E's and explain their interrelation. Students will identify careers and professional opportunities that align with their personal values and goals. Students will learn to gather and organize information relevant to subject matter, critically analyze environmental and sustainability media, and construct informative and convincing journalism and audio-visual stories. Each ECO Advisory Council Member will demonstrate the ability to garner support for change through communication skills, consensus building strategies, and respect for the ideas and differences of others. Each student will learn how to apply concepts of sustainability to their campus and community by engaging in the challenges and solutions of sustainability on their campus. (ACPA)
  • 10. PROGRAMS & SERVICES • The Green Initiative Fund • Zero Waste Research Center • Nature Village: Sustainable Living Program • SERC Workshop Series • ECO Advisory Council • SERC Career Series • SERC Film Series • Social Greens • 5 DeCals • SERC Blog • Words of the Watershed Journal • California Student Sustainability Coalition Representation • Earth Week & Food Month Leadership • Green Certification for Student Orgs • The Den: Sustainability Projects Clearinghouse • Environmental & Sustainability Organization Database • Advertising for student activities • Peer and staff advising for students and student orgs • Support for student attendance at conferences and trainings • Connections with environmental and sustainability resources
  • 11. SUCCESS Hosted and co-sponsored over 30 events to date. Sent 10 students to PowerShift 2014. Secured temporary space in two locations. Launched the SERC Blog and Words of the Watershed SERC students taught four semester-long “DeCal” classes. Co-hosted a “Mondo Banana” screening with the SF Green Film Festival. Hired a full-time staff director, became official campus unit. Secured over $220,000 in grant funding to date.
  • 12. The Green Initiative Fund (TGIF) TGIF awards grants during the fall and spring semesters to UC Berkeley student, staff, and faculty applicants. The Green Initiative Fund is UC Berkeley’s campus sustainability fund. TGIF allocates funds to projects that promote sustainable modes of transportation, increase energy and water efficiency, restore habitat, promote environmental and food justice, and reduce the amount of waste created by UC Berkeley. Established by student vote during the 2007 ASUC elections, TGIF is financed by student fees- $6.00/student/semester. The grants are selected by the TGIF Committee, a student-majority committee.
  • 13. Since its inaugural grant cycle in spring 2008, TGIF has awarded over $1.8 million in grants to 123 projects, in the form of 96 spring grant awards, 26 fall mini-grant awards, and 1 mini-loan. These grant awards have included the funding of 233 student sustainability internships and student interns have worked an estimated 15,000+ hours on TGIF-funded projects. As of 2014, TGIF also includes the Zero Waste Research Center, Nature Village: Sustainable Family Living, and The Den: Sustainability Projects Clearinghouse.
  • 14.
  • 15. CONTACT INFORMATION SERC Hearst Gym 102 MC 4500 Berkeley, CA 94720 serc@berkeley.edu 510-643-2992 http://serc.berkeley.edu Katherine Walsh, Director QUESTIONS? TGIF & Sustainability Initiatives Hearst Gym 102 MC 4500 Berkeley, CA 94720 tgif_info@berkeley.edu http://tgif.berkeley.edu Sharon Daraphonhdeth, Coordinator