1) The document discusses using semantic annotations to improve discovery and integration of web services and resources. It proposes that modifying service descriptions with annotations is the best way to support future service consumption patterns. 2) The Kino project demonstrates annotating biology documents using ontologies and then indexing the annotations to enable faceted search. KinoW generalizes this approach by allowing annotations using schemas like Schema.org to be added via a browser plugin and published back to sites. 3) By annotating service descriptions found on web pages and indexing the annotations, it may be possible to conduct formal service discovery through general search engines and also extract formal descriptions from the human-readable pages.