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Sensation and Perception 
Hearing
Up to 4000 hZ: All hairs fire in 
sync with the frequency of the 
sound (Temporal Coding) 
Over 4000 hZ: Different areas 
of the Basilar Membrane fire 
depending on the frequency of 
the sound (Place Coding)
Temporal Lobe 
processing: 
Primary Auditory Cortex 
Right PAC: Left Ear 
Left PAC: Right Ear
Localization 
Sound reaches our ears at different times 
You don’t know it but your brain does 
Your brain does the localization for you.
Emotional 
Processing
Happy 
Happy
Sad 
Happy
Sensation and Perception 
Taste and Smell
Taste
Sensing and 
Perceiving 
Taste 
Basic taste detection 
Sweet 
Sour 
Bitter 
Salty 
YUMMY (taste 
intensity)
Different tastes are NOT located on 
different parts of the tongue 
All different taste buds are 
uniformly distrubuted on the tongue 
and in the throat 
Just like combinations of colors 
create millions more, combinations 
of taste bud responses, processed 
in the brain lead to…...
Sensing and Perceiving Taste 
Other factors in 
taste perception
Culture

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September 12, 2014