آموزش سئو,آموزش سئو سایت,سئو سایت, بهینه سازی سایت,آموزش بهینه سازی سایت, آموزش سئو وردپرس, آموزش سئو و بهینه سازی سایت, آموزش رایگان سئو و بهینه سازی سایت, Seo Training,آموزش افزایش سئو سایت,افزایش سئو سایت,هانیه غفرانی,مقالات سئو, سئو و بهینه سازی, سئو وب سایت, مقاله سئو, نکات مهم سئو,آموزش سئو, pdfفیلم آموزش سئو,آموزش کامل سئو,آموزش تصویری سئو,آموزش رایگان سئو, انجام خدمات تخصصی سئو سایت, متخصص سئو
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6. دارند اصلی وظیفه دو جستجو موتورهای:
1-وب محتوای کردن فهرست و وب در خزیدن و حرکت
2-
Search engines have two major
functions:
1-crawling and building an index.
2-providing search users with a ranked
list of the websites they've determined
are the most relevant.
6
18. list of colors with some emotions
and symbolizations they can cause
Red - love, excitement,
warmth
Pink - romantic, affection,
White - purity, peace,
perfection
Blue - sky, water, travel,
freedom, truth
Purple - royalty, dignity
Black - space, night, authority
Green - money, calm, greed
Yellow - light, purity,
understanding
Orange - autumn, youthfulness,
fire
Brown - wood, comfort, strength
32. Google is the clear search market leader
Europe
74%
Belgium
90%
Austria
93%
Denmark
92%
Finland
89%
France
78%
Germany
75%
UK
72%
Switz.
73%
Sweden
86%
Spain
85%
Russia
31%
Norway
80%
Egypt
83%
Ireland
83%
Italy
73%
Sources: Market share of search page views, measured by Media Metrix and NetRatings – Aug08 (except Russia –
Jun 08).
47. SEO and SEM defined
SEO: “Refers to the process of
“optimizing” both the on-page and off-
page ranking factors in order to achieve
high search engine rankings for targeted
search terms”.
SEO is also optimization of a website for
the free
(organic) search listings
SEM is also seen as the practice of buying
paid search listings OR free listings
SEM is a type of online marketing that
encompasses both organic SEO and PPC
marketing
57. شده سازي بهینه صفحه یک در مهم عناصر
TITLE tags
Meta Description
Anchor text in links
keywords used in texts
Website Pages accessibility
Internal and external links
H1, H2, H3…
Keywords in Meta tags
PageRank
Alt Tags
59. SEO
strategies/techniques
1. Domain name strategies
- domain names are traffic magnets
> 63 million domain names
registered
> 4.7 million domain names
registered 2004
- choose a domain name that will
increase your search engine ranking.
How?
- simple, short, no hyphens, no
numbers
- use keywords, common words,
advertising terms, product names
- choose a keyword that is important
for your business
60. Page Title
Alt-Tags
Link Title Tags
Site-Side Optimization
Technical SEO - Example of Page Elements
Anchor Text
Navigation
61. Title tags
•- important in optimising rankings
- the first thing that a search engine
displays on a search return
- must keywords in title to be ranked no. 1
- should have the exact keyword you use
for the page
- every single web page must have its own
title tag
- you can use up to 65 characters eg Ebay
(title is litteredhttp://www.ebay.com/
with keywords)
Electronics, Cars, Fashion, Collectibles,
Coupons and More | eBay
64. TITLE tags
- 72 character OR 9 words
- 1st & 2nd word is more important than
other
- Your site's Title MUST grab attention,
create curiosity, evoke emotion to get
the click. Don't just use your
company's or website's name. I highly
recommend that you spend the same
amount of time when writing your Title
as you would if you were writing
66. Meta Description
. Meta description tags
- the next important
- displayed below the title in search
results
- use dynamic, promotional language
- use keywords
67. Meta Descriptions
Definition and Usage
Metadata is data (information) about data.
The <meta> tag provides metadata about the HTML document. Metadata will not
be displayed on the page, but will be machine parsable.
Meta elements are typically used to specify page description, keywords, author
of the document, last modified, and other metadata.
The metadata can be used by browsers (how to display content or reload page),
search engines (keywords), or other web services.
73. Anchor text in links
Anchor text is the visible characters and
words that hyperlinks display when
linking to another document or
location on the web.
is a good source ofCNNIn the phrase "
BBC'snews, but I actually prefer the
,“take on events
two unique pieces of anchor text exist
for two different links:
"CNN" is the anchor text pointing to
,http://www.cnn.com/
while “the BBC's take on events” points
to http://news.bbc.co.uk.
83. Major SEs to submit to:
•Altavista
http://addurl.altavista.com/sites/addurl/newur
l
(Search engines that also use this database -
Looksmart)
•The Open Directory Project (DMOZ)
http://dmoz.org/add.html
(Search engines that also use this database -
Ask Jeeves, Lycos, Netscape )
•Fast http://www.alltheweb.com/add_url.php
(Search engines that also use this database -
Lycos)
•Google http://www.google.com/addurl.html
(Search engines that also use this database -
Yahoo)
•Inktomi
http://submitit.bcentral.com/msnsubmit.htm
(Search engines that also use this database -
AOL, Excite, MSN, Overture)
•MSN
http://submitit.bcentral.com/msnsubmit.htm
•Yahoo http://docs.yahoo.com/info/suggest
88. Valuable Tools & Search
Queries for Link Building
http://www.opensiteexplorer.org
http://www.woorank.com
89. POSITIVE ON-Page SEO
Google Ranking Factors
keyword selection, try Google Ad Words -
Google Trends
Keyword in URL
Keyword in Domain name
Keyword in Title tag
Keyword in Description meta tag
Keyword in Keyword metatag
keyword density (1-6% (each keyword/
total words)
90. POSITIVE ON-Page SEO
Google Ranking Factors
• Keyword in H1, H2 and H3
• Keyword font size ("Strong is
treated the same as bold, italic is
treated the same as emphasis" . . .
Matt Cutts July 2006 )
• Keyword prominence (how early in
page/tag) (Can be important at top
of page, in bold, in large font )
• Keyword in alt text
• Keyword in links to site pages
(anchor text)
91. POSITIVE ON-Page SEO
Google Ranking Factors
• All Internal links valid?
• All External links valid?
• File Size (Try not to exceed 100K
page size, Smaller files are
preferred <40K )
• Frequency of Updates (Frequent
updates = frequent spidering =
newer cache )
• keyword stemming ( Stem, stems,
stemmed, stemmer, stemming,
stemmist, stemification )
• URL length (less than 100 is good,
less is even better )
93. SEO - what is NOT
recommended
Flash and shockwave - spiders do not pick up
these files
Image only sites - spiders do not pick up
images
Image maps - spiders cannot read image
maps.
Do not use them on your home page or
critical pages.
Frames - only one page can be titled (titling
is critical in search rankings)
- If the spider cannot read the complete
page (because of the frames), it will not
be indexed properly.
- Some spiders may not even read a
frames web site
Password protected pages – spiders cannot
enter password protected pages
94. PDF files - can be problematic for
spiders. Although some search engines
can index them, the pages must be
interpreted into HTML and can lose
much of their content.
- place PDFs lower down in your site
Dynamic pages - spiders cannot index
some content on pages using ASP, CGI
or other dynamic languages.
- Make sure important pages are
HTML, no dynamically generated
content.
Drop down menus – spiders cannot read
them
96. NEGATIVE OFF-Page SEO
Google Ranking Factors
•Traffic Buying
Google hates link-buying, because it
corrupts their PR model in the worst
way possible.
1. Does your page have links it really doesn't
merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated
sites?
•Zero links to you
•Links from bad websites
97. E-marketing includes
various strategies and
techniques, such as:
SEO ( Search Engine Optimization)
SEM (Search Engine Marketing)
Banner advertising
Social Media ( Blog, forums, social
websites( Facebook, twitter,
Flickr….etc))
E-mail marketing
Affiliate marketing
Mobile Marketing
Online press releases
101. Google Adwords is simple
and powerful
•How it works?
101
Why it works?
• Helps you reach new audiences
• Excellent control
• Highly measurable results
• No minimum spend requirements
•Choose keywords
•Set budget
•Decide where ads
will be displayed
People click on
your ads and
connect with your
business
You create your
ads
102. Website usability
Website Page accessibility :
How to make the website easy for
visitors ?
How to convert the visitors to
customers ?
SEO & E-Marketing By
Hossam El Din
108. SEO PLAN
How to start with any website ?
How to use your SEO knowledge
with any website ?
How to make SEO plan ?
How to reach you goals ?
SEO & E-Marketing By
Hossam El Din