This document summarizes a study analyzing click-through rate (CTR) data from over 1.2 million keywords, 65 million clicks, and 311 million impressions from 54 brands. The study found that search has evolved since 2011 to have a smoother transition into lower search result positions. A new click curve is proposed that shows the need to optimize beyond just the top 10 results. Factors like query length, brand size, and on-site elements can influence CTR. The data provides opportunities for benchmarking performance and forecasting.
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
This document summarizes a study analyzing click-through rate (CTR) data from over 1.2 million keywords, 65 million clicks, and 311 million impressions from 54 brands. The study found that search has evolved since 2011 to have a smoother transition into lower search result positions. A new click curve is proposed that shows the need to optimize beyond just the top 10 results. Factors like query length, brand size, and on-site elements can influence CTR. The data provides opportunities for benchmarking performance and forecasting.
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
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