What did 2012 Bing Us?

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David Iwanow

My presentation from February 2013 at Melbourne SEO Meetups on what changed in 2012 and what this means for SEO in 2013

Business

Quality Content is Key
• Always Fact Check Content
• Include Data to Backup Points Made
• Find Industry/Regional Examples
• Use Graphics to Illustrate Points/Insights
• Include Quotes from Leaders & Experts
• Reduce use of any Jargon
• Always spend more time editing & proofing
http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-content
Amnesia Razorfish | SEO Meetups 2013

Is your process scalable?
Amnesia Razorfish | SEO Meetups 2013

Infographic Overload/Overuse
http://ivancash.com/Infographic-of-Infographics
Amnesia Razorfish | SEO Meetups 2013

Facebook Cracks down on Fakes
83 mil are Fake Accounts (8.7%)
45 mil are duplicate
23 mil are misclassified
14 mil are spam/malicious
http://www.bbc.co.uk/news/technology-19093078
Amnesia Razorfish | SEO Meetups 2013

Avoid High Risk Tactics
Amnesia Razorfish | SEO Meetups 2013

FB Mobile outweighs PC users
Amnesia Razorfish | SEO Meetups 2013

Ownership of Social Data (Own Website)
Amnesia Razorfish | SEO Meetups 2013

Google Has Been Busy
• Panda #24 — January 22, 2013
• Panda #23 — December 21, 2012
• Knowledge Graph Exp — Dec 4, 2012
• Panda #22 — November 21, 2012
• Panda #21 — November 5, 2012
• Page Layout #2 — October 9, 2012
• Penguin #3 — October 5, 2012
• Aug/Sep 65-Pack — Oct 4, 2012
• EMD Update — Sep 27, 2012
• Panda #20 — September 27, 2012
• Panda 3.9.2 (#19) — September 18, 2012
• Panda 3.9.1 (#18) — August 20, 2012
• 7-Result SERPs — August 14, 2012
• DMCA Penalty — August 10, 2012
• June/July 86-Pack — August 10, 2012
• Panda 3.9 (#17) — July 24, 2012
• Panda 3.8 (#16) — June 25, 2012
• Panda 3.7 (#15) — June 8, 2012
• May 39-Pack — June 7, 2012
• Penguin 1.1 (#2) — May 25, 2012
• Knowledge Graph — May 16, 2012
• April 52-Pack — May 4, 2012
• Panda 3.6 (#14) — April 27, 2012
• Penguin — April 24, 2012
• Panda 3.5 (#13) — April 19, 2012
• March 50-Pack — April 3, 2012
• Panda 3.4 (#12) — March 23, 2012
• Panda 3.3 (#11) — Feb 27, 2012
• February 40-Pack (2) — Feb 27, 2012
• Venice — February 27, 2012
• February 17-Pack — Feb 3, 2012
• Ads Above The Fold — Jan 19, 2012
• Panda 3.2 (#10) — Jan 18, 2012
• Search + Your World — Jan 10, 2012
• January 30-Pack — Jan 5, 2012
Amnesia Razorfish | SEO Meetups 2013

Google Disavow Tool
Amnesia Razorfish | SEO Meetups 2013

Google Knowledge Graph
Amnesia Razorfish | SEO Meetups 2013

Local Knowledge Graph Carousel
Amnesia Razorfish | SEO Meetups 2013

Google Hotel Finder
Amnesia Razorfish | SEO Meetups 2013

Google Insurance Comparison
Amnesia Razorfish | SEO Meetups 2013

Top 20 Results Cycle Constantly
Amnesia Razorfish | SEO Meetups 2013

Bing & Klout Partnership
Amnesia Razorfish | SEO Meetups 2013

Bing Webmaster Tools Improves SEO
Amnesia Razorfish | SEO Meetups 2013

Stop Dumb Tactics
Amnesia Razorfish | SEO Meetups 2013

Forum Spam is Not Link Building
Amnesia Razorfish | SEO Meetups 2013

Blog Commenting is not SEO
Amnesia Razorfish | SEO Meetups 2013

Trackback Spam is not SEO
http://www.copyblogger.com/trackback-spam/Amnesia Razorfish | SEO Meetups 2013

Be Smart about Guest Posts
Amnesia Razorfish | SEO Meetups 2013

Still focused on US data
Amnesia Razorfish | SEO Meetups 2013

Still focused on UK/EU data
Amnesia Razorfish | SEO Meetups 2013

AdWords data worth more?
Amnesia Razorfish | SEO Meetups 2013

How Melbourne Has Grown
Amnesia Razorfish | SEO Meetups 2013

We finally launched Merchandise
Amnesia Razorfish | SEO Meetups 2013

vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 9317
6/28 Freshwater Place, Southbank, Melbourne VIC 3068
Bond 3, 30 Windmill Street,Millers Point NSW 2000
Follow Me
@DavidIwanow

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What did 2012 Bing Us?

1. What did 2012 Bing Us?

2. Quality Content is Key • Always Fact Check Content • Include Data to Backup Points Made • Find Industry/Regional Examples • Use Graphics to Illustrate Points/Insights • Include Quotes from Leaders & Experts • Reduce use of any Jargon • Always spend more time editing & proofing http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-content Amnesia Razorfish | SEO Meetups 2013

3. Is your process scalable? Amnesia Razorfish | SEO Meetups 2013

4. Infographic Overload/Overuse http://ivancash.com/Infographic-of-Infographics Amnesia Razorfish | SEO Meetups 2013

5. Facebook Cracks down on Fakes 83 mil are Fake Accounts (8.7%) 45 mil are duplicate 23 mil are misclassified 14 mil are spam/malicious http://www.bbc.co.uk/news/technology-19093078 Amnesia Razorfish | SEO Meetups 2013

6. Avoid High Risk Tactics Amnesia Razorfish | SEO Meetups 2013

7. FB Mobile outweighs PC users Amnesia Razorfish | SEO Meetups 2013

8. Ownership of Social Data (Own Website) Amnesia Razorfish | SEO Meetups 2013

9. Google Has Been Busy • Panda #24 — January 22, 2013 • Panda #23 — December 21, 2012 • Knowledge Graph Exp — Dec 4, 2012 • Panda #22 — November 21, 2012 • Panda #21 — November 5, 2012 • Page Layout #2 — October 9, 2012 • Penguin #3 — October 5, 2012 • Aug/Sep 65-Pack — Oct 4, 2012 • EMD Update — Sep 27, 2012 • Panda #20 — September 27, 2012 • Panda 3.9.2 (#19) — September 18, 2012 • Panda 3.9.1 (#18) — August 20, 2012 • 7-Result SERPs — August 14, 2012 • DMCA Penalty — August 10, 2012 • June/July 86-Pack — August 10, 2012 • Panda 3.9 (#17) — July 24, 2012 • Panda 3.8 (#16) — June 25, 2012 • Panda 3.7 (#15) — June 8, 2012 • May 39-Pack — June 7, 2012 • Penguin 1.1 (#2) — May 25, 2012 • Knowledge Graph — May 16, 2012 • April 52-Pack — May 4, 2012 • Panda 3.6 (#14) — April 27, 2012 • Penguin — April 24, 2012 • Panda 3.5 (#13) — April 19, 2012 • March 50-Pack — April 3, 2012 • Panda 3.4 (#12) — March 23, 2012 • Panda 3.3 (#11) — Feb 27, 2012 • February 40-Pack (2) — Feb 27, 2012 • Venice — February 27, 2012 • February 17-Pack — Feb 3, 2012 • Ads Above The Fold — Jan 19, 2012 • Panda 3.2 (#10) — Jan 18, 2012 • Search + Your World — Jan 10, 2012 • January 30-Pack — Jan 5, 2012 Amnesia Razorfish | SEO Meetups 2013

10. Google Disavow Tool Amnesia Razorfish | SEO Meetups 2013

11. Google Knowledge Graph Amnesia Razorfish | SEO Meetups 2013

12. Local Knowledge Graph Carousel Amnesia Razorfish | SEO Meetups 2013

13. Google Hotel Finder Amnesia Razorfish | SEO Meetups 2013

14. Google Insurance Comparison Amnesia Razorfish | SEO Meetups 2013

15. Top 20 Results Cycle Constantly Amnesia Razorfish | SEO Meetups 2013

16. Bing & Klout Partnership Amnesia Razorfish | SEO Meetups 2013

17. Bing Webmaster Tools Improves SEO Amnesia Razorfish | SEO Meetups 2013

18. Stop Dumb Tactics Amnesia Razorfish | SEO Meetups 2013

19. Forum Spam is Not Link Building Amnesia Razorfish | SEO Meetups 2013

20. Blog Commenting is not SEO Amnesia Razorfish | SEO Meetups 2013

21. Trackback Spam is not SEO http://www.copyblogger.com/trackback-spam/Amnesia Razorfish | SEO Meetups 2013

22. Be Smart about Guest Posts Amnesia Razorfish | SEO Meetups 2013

23. Still focused on US data Amnesia Razorfish | SEO Meetups 2013

24. Still focused on UK/EU data Amnesia Razorfish | SEO Meetups 2013

25. AdWords data worth more? Amnesia Razorfish | SEO Meetups 2013

26. AdWords data worth more? Amnesia Razorfish | SEO Meetups 2013

27. How Melbourne Has Grown Amnesia Razorfish | SEO Meetups 2013

28. We finally launched Merchandise Amnesia Razorfish | SEO Meetups 2013

29. vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 9317 6/28 Freshwater Place, Southbank, Melbourne VIC 3068 Bond 3, 30 Windmill Street,Millers Point NSW 2000 Follow Me @DavidIwanow

What did 2012 Bing Us?

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