We had to make a presentation on Uber eats blog and suggest how to improve its Search Engine Optimization and increase its traffic on the blog. We also had to suggest blog articles and categories.

1. Uberhungry.in
By
Ritu Jain
Sherebanu Patanwala
Prasham Jhaveri

2. “
INTRODUCTION

3. Availability of Domain Name

4. Categories
Trending places:
Blog articles
❖ Best restaurants in
Mumbai
❖ Top Italian
restaurants
trending this week
Cooking Hacks:
Blog articles
❖ 5 Easy Dinners
❖ Cooking Tips &
Tricks
Healthy Eating:
Blog articles
❖ Healthy Snacks on
the go
❖ Ultimate Healthy
breakfast
Smoothies to make

5. Keywords For Categories

6. Meta tags
Category - Trending places
Rich snippets - Ratings & carousels for the list of restaurants
Page title
Page title
Description
Description

7. Meta keywords for the articles

8. Meta keywords for the articles

9. Meta tags
Category - Cooking hacks
Rich snippets - Ratings, Carousel of recipes, time taken to make the dish
Description
Description
Page title
Page title

10. Meta keywords for the articles

11. Meta keywords for the articles

12. Meta tags
Category - Healthy eating
Rich snippets - Ratings,reviews & images
Page title
Page title
Description
Description

13. Meta keywords for the articles

14. Meta keywords for the articles

15. Linkback Suggestions
❖ Which are the best online food ordering apps in india?
Which are the top 5 best online food ordering apps?
An answer can be added to these discussions and Anchor Text to be used to highlight the
blog name.
❖ Tie ups with influencers (example Ashish Chanchlani) and chefs . Example: Ubereats tie up
with any restaurant on Friendship’s Day and offer discount only via Uber eats and the
restaurant will share the link of uber eats on their social media or tie up with famous chefs
Ranveer Brar and George Calombaris of Masterchef Australia.
❖ Tie ups with food bloggers like Mumbai food Junkie or LBB .
❖ A contest to be kept on social media platforms. The contest will ask the audience to
comment their grandma recipes or hacks and the best one will be featured in the uber
hungry blog and the winner will be announced on the blog itself making the audience visit
the blog and increase the traffic.
❖ It can also make use of Festivals such as Raksha Bandhan which is recently coming up and
offer a good amount of deals and discounts.

17. Estimation of traffic the blog articles will receive
Estimate Traffic= 40% of Avg. monthly searches
❖ Best
restaurants in
Mumbai- 400-
4k.
❖ Top italian
restaurants
trending this
week- 400-4k.
❖ 5 Easy Dinners-
400-4k.
❖ Cooking tips
and tricks- 40-
400.
❖ Healthy snacks
on the go- 4k-
40k.
❖ Ultimate
healthy
breakfast
smoothies- 40-
400.

18. Thank you