http://CulturalCuisines.blogspot.com<br />By: Robert Komejan, AnjaineSaldhi<br />
Overview<br />Enjoy spending time cooking<br />Busy lives lead to less time cooking, we want to bring the fun back in maki...
Persona<br />Occupation: Working Monday to Friday as a sales representative in the health care industry<br />Age 28 years ...
List of Blog Posts<br />Italy  - Easy Italian Turkey Lasagna with Italian veggies<br />Asian - Beef with Green Beans and R...
List of Blog Posts<br />Indian – Easy to Prepare Indian ShahiPaneer Recipe<br />Holland – The Netherlands NasiGoreng<br />...
Facebook Page<br />Facebook page was linked <br />To our blog, and Twitter page<br />Weekly posts featuring new<br />recip...
Twitter<br />Twitter blog roll – Following <br />Cultural Cuisines through the <br />World<br />Weekly updates featuring <...
You Tube Channel<br />Featured Videos about culture <br />and cooking<br />Videos were updated daily<br />Stay-on-top of t...
Summary of Blog Performance<br />Google Analytics<br />Unique visitors – The majority of the visitors on our site were new...
Summary of Blog Performance<br />Ice Rocket<br />Over 87% viewers from Canada<br />Referrals sites:45% from the globe and ...
Summary of Blog Performance<br />Twitter<br />We used twitter to up-date our followers on our weekly posts<br />They could...
Summary of Blog Performance<br />Facebook<br />Established on-line presents <br />Recorded 17 likes <br />Linked each post...
Summary of Blog Performance<br />YouTube<br />Daly blog roll– featuring cooking videos with recipes<br />Linked web site w...
Summary of Blog Performance<br />Hub Spot Graders<br />Website Grader: 28<br />Traffic Rank: Top 87.29%<br />Blog Grade: 4...
Business Review Key Learning <br />Blog<br />SEO helps attract and engage people to our blog <br />It makes it easier for ...
Summary of Blog Performance<br />Hub Spot Graders<br />Website Grader: 28<br />Traffic Rank: Top 87.29%<br />Blog Grade: 4...
Business Review Key Learning <br />SEO helps attract and engage people to our blog <br />It makes it easier for people to ...
Facebook<br />How we used it:<br />Post comments on reputable Facebook cooking pages<br />“Like” cooking Facebook pages, a...
Twitter <br />How we used it:<br />Sent regular notifications to viewers about the blog<br />Follow other cooking groups a...
YouTube<br />How we used it:<br />Add credibility to the blog<br />Add links to videos on the Facebook page that relate to...
Indicated Actions <br />The following changes need to be made to ensure better performance of our blog:<br />Frequently pr...
Recommendations<br />Website:<br />Offer posts in different languages <br />Advertise with Payper click ads, banner ads on...
Blog<br />Provide more seasonal recipes for each culture<br />Interact with other cooking blogs by posting comments <br />...
Search Engine Optimization<br />Google searches – incorporate words that are listed in recipes <br />Feature recipes that ...
Display <br />Top 10 Sites<br />Facebook                 <br />YouTube<br />Yahoo                       <br />Wikipedia<br...
Pay Per Click<br />Display ads - to advertise on various sites and get a larger target market<br />Key words - ensure that...
Social Media<br />Upload news and latest information on Facebook<br />Follow more people and gain a larger fan base on Twi...
Affiliate Marketing <br />This does apply to our business <br />Find out what is trendy within a country and focus a dish ...
Press Release<br />We will release a press release quarterly<br />It will cover topics such as healthy eating and active l...
Email Marketing <br />We will send out monthly <br />newsletters to our audience <br />updating them about new <br />recip...
Mobile Marketing <br />Create an application that provides recipes for the Iphone/ Blackberry that drives people to our si...
Rationale<br />By looking at the results that we gathered from the tracking tools, it can be seen that the blog will perfo...
Rationale<br />Post topics on discussion boards<br />Comment on other reputable food blogs<br />Forum on-line communities ...
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Cultural Cuisines

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Cultural Cuisines

  1. 1. http://CulturalCuisines.blogspot.com<br />By: Robert Komejan, AnjaineSaldhi<br />
  2. 2. Overview<br />Enjoy spending time cooking<br />Busy lives lead to less time cooking, we want to bring the fun back in making supper <br />Provide you with the cooking instructions and some history about the dish<br />
  3. 3. Persona<br />Occupation: Working Monday to Friday as a sales representative in the health care industry<br />Age 28 years old, Female / Male <br />Status: Married / No children<br />Income Level: $60,000-$70,000<br />Hobbies and Interests: Eating healthy, going to the gym, Yoga, music, TV series, and going for walks<br />
  4. 4. List of Blog Posts<br />Italy - Easy Italian Turkey Lasagna with Italian veggies<br />Asian - Beef with Green Beans and Rice Curry<br />France – Easy Dessert from France – Chocolate mousse<br />Mexico – How to prepare grilled chicken Quesadilla<br />Canada –The Great Canadian Omelette<br />
  5. 5. List of Blog Posts<br />Indian – Easy to Prepare Indian ShahiPaneer Recipe<br />Holland – The Netherlands NasiGoreng<br />German – German Dessert How to make Black Forest Cake<br />Sweden – How to create Swedish Pancakes <br />Norway – Making Norwegian Sweet Soup<br />
  6. 6. Facebook Page<br />Facebook page was linked <br />To our blog, and Twitter page<br />Weekly posts featuring new<br />recipe ideas<br />Generated 17 likes <br />
  7. 7. Twitter<br />Twitter blog roll – Following <br />Cultural Cuisines through the <br />World<br />Weekly updates featuring <br />Links about our new recipes<br />35 following, 39 followers<br />
  8. 8. You Tube Channel<br />Featured Videos about culture <br />and cooking<br />Videos were updated daily<br />Stay-on-top of trends in the <br />industry <br />What's hot – New shows <br />Is it Trendy enough For our blog? <br />
  9. 9. Summary of Blog Performance<br />Google Analytics<br />Unique visitors – The majority of the visitors on our site were new to the site, we had very little repeat visitors<br />Bounce rate was low for the first few weeks, starting at 33.33%, ranging to 62% near the end <br />Goal 1 Average time on site 1 minute, we accomplished this goal 33 times <br />Goal 1 Pages per visit 2, we accomplished this goal <br />
  10. 10. Summary of Blog Performance<br />Ice Rocket<br />Over 87% viewers from Canada<br />Referrals sites:45% from the globe and mail<br />Final ranking 6000 <br />
  11. 11. Summary of Blog Performance<br />Twitter<br />We used twitter to up-date our followers on our weekly posts<br />They could get up dates from the Twitter page<br />Our blog featured a twitter button, once clicked on it directed our viewers to our twitter page<br />
  12. 12. Summary of Blog Performance<br />Facebook<br />Established on-line presents <br />Recorded 17 likes <br />Linked each post on Facebook– which gave fans weekly updates<br />Provided live-links to direct them to the site<br />
  13. 13. Summary of Blog Performance<br />YouTube<br />Daly blog roll– featuring cooking videos with recipes<br />Linked web site with updated video roll <br />
  14. 14. Summary of Blog Performance<br />Hub Spot Graders<br />Website Grader: 28<br />Traffic Rank: Top 87.29%<br />Blog Grade: 44<br />
  15. 15. Business Review Key Learning <br />Blog<br />SEO helps attract and engage people to our blog <br />It makes it easier for people to search related topics and find our blog on the web<br />
  16. 16. Summary of Blog Performance<br />Hub Spot Graders<br />Website Grader: 28<br />Traffic Rank: Top 87.29%<br />Blog Grade: 44<br />
  17. 17. Business Review Key Learning <br />SEO helps attract and engage people to our blog <br />It makes it easier for people to search related topics and find our blog on the web<br />Posting links on discussion board like, “The Globe and Mail”<br />Commenting on reputable blogs, with established followers<br />
  18. 18. Facebook<br />How we used it:<br />Post comments on reputable Facebook cooking pages<br />“Like” cooking Facebook pages, and trendy TV shows<br />Post pictures and links to hot topics <br />Encourage users to share their favourite recipes <br />How we can improve:<br />Attract more people to the page by updating and posting more frequently <br />Discussions about ideas on how to live healthier<br />Weight loss competition, Best of recipes <br />
  19. 19. Twitter <br />How we used it:<br />Sent regular notifications to viewers about the blog<br />Follow other cooking groups and people interested in cooking <br />Provide links to videos and news that have information about the blog<br />How we can improve:<br />Have more people follow us that are reputable chefs<br />Follow more people in the cooking industry and have them follow us<br />Tweet about more being active and staying healthy<br />Use the HootSuite pre scheduled comments more effectively <br />Re-Tween reputable tweets<br />
  20. 20. YouTube<br />How we used it:<br />Add credibility to the blog<br />Add links to videos on the Facebook page that relate to dishes from the country that we have chosen <br />Offer links to other healthy recipe making videos to provide viewers with more options<br />How we can improve:<br />Create videos on the dishes that we posted<br />Send videos to friends and tell them to like the videos<br />Monitor the YouTube videos that are shown on the blog to ensure that they are related to the topic<br />
  21. 21. Indicated Actions <br />The following changes need to be made to ensure better performance of our blog:<br />Frequently provide more updates and information related to the culture of the blog posts<br />Comment and link together different reputable cooking blogs<br />Create videos on the dishes that we posted<br />Weekly newsletters on ways to stay fit and healthy living on a budget<br />
  22. 22.
  23. 23. Recommendations<br />Website:<br />Offer posts in different languages <br />Advertise with Payper click ads, banner ads on Life and Health web sites<br />Post comments on on-line communities that share recipes<br />In order to engage our audience to our website, we will offer a contest with a prize for the winner( e.g. Whoever uploads the best cooking video, gets a dinner made by us)<br />
  24. 24. Blog<br />Provide more seasonal recipes for each culture<br />Interact with other cooking blogs by posting comments <br />Organize recipes with sub-headings (e.g. stir-fry, chicken)<br />Feature contests rewarding the best tasting recipes with cookware<br />Feature gadgets that are cooking specific<br />Best of recipes for all occasions (e.g. first date, meet the parents, holidays, summers days, BBQ)<br />5 star ratings on each dish<br />
  25. 25. Search Engine Optimization<br />Google searches – incorporate words that are listed in recipes <br />Feature recipes that used words from Google webmaster with the lowest competition<br />Linking our social media sites together <br />Ensure that key words are used to make the title tag because it catches the audience’s attention first<br />Incorporate key words in the body text <br />Get credibility by commenting on other cooking blogs that are more established and in turn getting them to comment on our blog to establish a link to their site and ours<br />
  26. 26. Display <br />Top 10 Sites<br />Facebook <br />YouTube<br />Yahoo <br />Wikipedia<br />Live<br />MSN<br />BlogSpot <br />Bing<br />Baidu<br />Ask<br />
  27. 27. Pay Per Click<br />Display ads - to advertise on various sites and get a larger target market<br />Key words - ensure that our site comes up high on Google<br />Cost per click - monitor and pay when someone views our site<br />We can also keep track of the competition and figure out what we need to do to improve <br />
  28. 28. Social Media<br />Upload news and latest information on Facebook<br />Follow more people and gain a larger fan base on Twitter<br />Create a YouTube channel and increase the number of videos that are created<br />Encourage audience participation and monitor the progress constantly<br />
  29. 29. Affiliate Marketing <br />This does apply to our business <br />Find out what is trendy within a country and focus a dish around that (e.g. Since soccer is popular around Holland, we would create a dish that tradition for soccer games)<br />Have a popular icon from each country to represent or comment on our blog (e.g. Fabio or Charlie Sheen)<br />
  30. 30. Press Release<br />We will release a press release quarterly<br />It will cover topics such as healthy eating and active living<br />Feature events around major cities that will encourage visitors to attend<br />Post discussion boards about recipe ideas<br />
  31. 31. Email Marketing <br />We will send out monthly <br />newsletters to our audience <br />updating them about new <br />recipes<br />The newsletter will have <br />specials, recipes that are <br />coming up, additional links, and <br />more information about us<br />
  32. 32. Mobile Marketing <br />Create an application that provides recipes for the Iphone/ Blackberry that drives people to our site (Calorie search engine) <br />Create other applications for a younger audience that includes games focused around cooking (e.g. Word search)<br />Create an application that provides a dish for the country that is searched <br />
  33. 33. Rationale<br />By looking at the results that we gathered from the tracking tools, it can be seen that the blog will perform better if we:<br />Create a PPC campaign including text ads, key words, and cost per click<br />Create display ads that can be viewed from several websites<br />Improve on the social media campaigns, including Facebook and Twitter<br />Include Email and Mobile marketing to target more people<br />Release press releases on a regular basis to keep people up to date<br />
  34. 34. Rationale<br />Post topics on discussion boards<br />Comment on other reputable food blogs<br />Forum on-line communities that share recipe ideas<br />Feature food festivals <br />Feature a health nut recipe section <br />

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